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Unilever's Ricky Shah, Scar-Jo, AI's depiction of Beauty, and the future of Consumer Insights
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This week on AI Powered by People, Sarah Nagle and Chad Reynolds discuss the headline-grabbing clash between Scarlett Johansson and OpenAI over AI voice cloning, sparking a broader conversation about ethics and responsibility in AI development. Joining them is Ricky Shah, Consumer Market Insights Director for Unilever's Beauty and Wellbeing division, who shares his insights on the transformative impact of AI on consumer research and innovation, particularly within the dynamic beauty industry.
Ricky shares his insights on how AI is revolutionizing research, enabling deeper consumer understanding and faster, more impactful outcomes. He emphasizes the importance of treating AI as a collaborative partner, using clear prompts and creative thinking to unlock its full potential. The conversation also explores the ethical considerations of AI, particularly its potential to perpetuate biases in beauty standards and the need for responsible use, a topic highlighted by the recent controversy surrounding Johansson and OpenAI.
The episode concludes with a thought-provoking discussion on the future of AI in the consumer goods industry. Ricky predicts a move towards more mature, structured, and ethical AI applications, emphasizing the need for significant investment in training and governance. He also highlights the importance of human creativity and strategic vision in harnessing the power of AI to create meaningful consumer experiences.
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