Managing the New Urban Transportation Environment with Scott Shepard

Age of Adoption

The range of transportation options at the fingertips of contemporary urban commuters is both astonishing and at times, overwhelming. For the Luddites, filling up your car with petroleum, sitting in a car for an hour and a half to complete a 15-mile trip and then spending a week's worth of salary on parking is still an option. For those that don't want to drive into the office, there is the option of public transportation, a mode of transport that depending on the city can range from clean and convenient to inefficient and unsafe. For the technophiles, there are ride sharing and micro-mobility solutions that have dramatically changed the urban landscape: dockless e-scooters and e-bikes, traditional bikes, and Ubers and Lyfts. Depending on the weather, your athletic profile and risk tolerance, there is an option to help you navigate our cities in a fashion that is often better for the environment, reduces congestion and can be economically more affordable.

So who is managing all of this and is there a way to have all of the different options on one easy to use interface that compares and contrasts by price, modality, accessibility and even environmental impact as measured by fuel type?

On this episode of Raising Your Antenna, we speak with Scott Shepard, Chief Commercial Officer of Free2Move, a Berlin-based company that has developed a solution to managing the puzzle that is the new urban transportation environment. In addition to discussing the consumer-facing app, Scott and I will delve into the role of cities in facilitating the transformation of their streets and highways and how Free2Move is partnering with said cities to deliver the data to manage the demand, trip patterns and utilization of these emerging transportation options.

Tune in as we talk about:
-Scott’s professional journey and his role as Chief Commercial Officer at Free2Move
-Free2Move as a subsidiary of Group PSA, which owns Peugeot, Citroen and Opel car brands.
-How Free2Move is different from other companies that are in the business of aggregating new mobility options.
-The challenges that are facing cities, both large and mid-size, in incorporating new mobility options.
-Scott and Free2Move’s role in making sure that the emergence of private sector solutions and the MSPS (manages solutions providers) play nicely in the sandbox with public transportation options.
-The differences between the U.S. and European mobility models
...and more