90: Kari Mills - From Softball Star to Sports Marketing Leader

2ndwind Academy Podcast

Send us a text

Have you ever wondered what it takes for an elite athlete to pivot into a successful business leader? Come along as Kari, whose journey from the softball diamond to the boardroom at Life Fitness and Sweat Marketing Lab is nothing short of inspiring, shares her story. Kari opens up about the challenges and triumphs of transitioning from a collegiate athlete to a professional player in Europe, and finally to a powerhouse in the sports marketing industry. Her unique perspective illuminates the evolving landscape of personal branding and the critical steps for athletes, especially women, to carve out their place in the competitive world of endorsements and partnerships.
Tune in to learn more about:
- Carrie's background in sports and fitness, including her experience playing college softball and coaching
- Transitioning from athletics to corporate America and finding her niche in sports marketing
- The pivotal moment of being laid off and using it as an opportunity for self-discovery
- Drawing inspiration from Phil Knight's "Shoe Dog" and recognizing the importance of surrounding oneself with supportive individuals
- Balancing her corporate job with running Sweat Marketing Lab and leveraging technology to manage time effectively
- The significance of staying true to one's passions and pursuing opportunities aligned with personal values and interests.
... and so much more!
Are you looking for Career Clarity for your next step, for more information, or to book a consultancy, make sure you check out www.2ndwind.io

Chapitres

1. Athlete's Journey to Success (00:00:00)

2. Transitioning From Athlete to Marketer (00:05:44)

3. Transitioning From Athlete to Corporate Success (00:16:27)

4. Pivotal Career Transitions and Self-Discovery (00:21:05)

5. Balancing Corporate and Creative Pursuits (00:28:20)