Les meilleurs podcasts The Growth Hub Podcast (2024)

1
Engineering as Marketing: what, how, DOs & and DON’Ts — with Jean Bonnenfant 41:35

14d ago41:35

41:35

In episode 106 of the Growth Hub Podcast, you’ll hear from Jean Bonnenfant, Head of Growth at Trezy.Jean has been playing a LOT with Engineering as Marketing in the past and has many concrete examples to share as well as amazing advice to get it done the right way.The episode, in short- Jean gives a thorough definition of what Engineering as Market…

1
Successfully entering the US market without a local team — with Kathryn Strachan 26:24

2M ago26:24

26:24

In episode 105 of the Growth Hub Podcast, you’ll hear from Kathryn Strachan, Founder and CEO of CopyHouse, a UK Content Marketing agency that recently successfully entered the US … without a US team.The episode, in short:- CopyHouse’s GTM playbook,- How to enter a country without a dedicated team, - Whether marketing or sales should come first- How…

1
How to not fail your sales & marketing sync, with Joel Gaudeul 34:33

3M ago34:33

34:33

In episode 104 of the Growth Hub Podcast, we invited Joel Gaudeul to discuss a topic we all face: team misalignment.Joel had quite a lot to say - and he took the gloves off, no-bullshit-style."I am not going to be popular by saying that (...) but you need to work, to make it work".Joel worked in B2C and B2B in companies like Ubisoft, Ulule, Mention…

1
How to Get €3M ARR From Content Marketing, with Alexis Chevallier, Content-Led Part-Time CMO 35:07

12M ago35:07

35:07

How much revenue can you tie to your content marketing operations? Should you place your Content Marketing Strategy in the hands of AI?To discuss this, we’re joined by Alexis Chevallier, Former CMO, now Part-Time CMO, who’s successfully achieved 3M in ARR directly attributed to content marketing operations for Content Marketing Agency YouLoveWords.…

1
Building a thriving online community, with Alex Theuma, Founder @SaaStock 51:39

1y ago51:39

51:39

Communities can be super powerful.They carry trends, they generate awareness, and if you play your cards right, they can even significantly affect your overall business growth.Now, communities are far from easy to build.To explore the topic, we invited Alex Theuma, founder of SaaStock a successful community helping SaaS founders and their teams con…

1
How to Grow a SaaS B2B Brand using Video Marketing, with Nora Sandell, Head of Marketing @Videoly 34:27

1y ago34:27

34:27

Are you really making good use of video to promote your SaaS company, products, and services? If not, the latest SaaS Growth Hub Podcast episode might be of interest to you as it is about ... video marketing, and everything it touches.To cover this creative topic, we invited Nora Sandell, Head of Marketing at Videoly, a leading product video platfo…

1
Behind the Scenes of a 50M ARR Company, with Edward Ford, Demand Gen Director @Supermetrics 47:18

1y ago47:18

47:18

After Joining Supermetrics as employee number 32 — and marketer number 4 — in 2019, Edward is now Demand Generation Director at Supermetrics, a fast-growing SaaS company with a stunning 50M ARR, in a very competitive space.In this exceptional episode with Edward, we cover:— The secret sauce to Supermetrics’ growth— Who should be driving growth? — W…

1
The secret to telling engaging customer stories, with Joel Klettke, Founder @Case Study Buddy 27:03

1+ y ago27:03

27:03

- What’s an efficient process for creating customer stories? - Can one scale the process? - Do you have a secret formula to get around this and still tell compelling stories?- How to tell stories when you can’t share numbers- How to hook the visitor from the get-go? Tune in to hear from Joel Klettke, Founder at Case Study Buddy.About the showThe Sa…

1
How to measure your customer stories’ ROI, with Joel Klettke, Founder @Case Study Buddy 32:32

1+ y ago32:32

32:32

- Why are customer stories so important?- Why is it so difficult to create and publish quality customer stories?- How to ensure customer stories serve business and revenue goals?- How should marketers measure the ROI of a case study?- How to ask a customer for a story?Tune in to hear from Joel Klettke, Founder at Case Study Buddy.About the showThe …

1
Are LinkedIn Ads really expensive? with Gabriel Ehrlich, CEO @Remotion 22:35

1+ y ago22:35

22:35

What is the role of LinkedIn in a B2B advertising strategy?What is the best use of LinkedIn ads? Is LinkedIn really expensive?What's the Future of LinkedIn Ads?Tune in to learn from Gabriel Ehrlich, CEO at Remotion and LinkedIn Ads expert.About the showThe SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing…

1
LinkedIn Ads 101 — What's a good LinkedIn Ad campaign? with Gabriel Ehrlich, CEO @Remotion 29:28

1+ y ago29:28

29:28

What makes it so difficult to make LinkedIn ads work?How should marketers approach targeting on LinkedIn ads?What does a good LinkedIn ads campaign look like?Tune in to learn from Gabriel Ehrlich, CEO at Remotion and LinkedIn Ads expert.About the showThe SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing s…

1
How Founders Can Fix Sales and Marketing Alignment - With Dave Kellogg (Balderton Capital) 23:48

1+ y ago23:48

23:48

What should founders do to fix sales and marketing alignment once and for all?Dave Kellogg is an Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO.In other words, he has a lot to say about sales and marketing.Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on th…

1
What founders need to know about B2B Sales and Marketing - With Dave Kellogg (Balderton Capital) 28:36

1+ y ago28:36

28:36

How much do founders know about Sales and Marketing? How much should they?Dave Kellogg is Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO.In other words, he has a lot to say about sales and marketing.Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on the podca…

1
Market expansion: Challenges, DOs and DONT's, with Teemu Ilola, VP of Sales (Leadoo) 20:44

1+ y ago20:44

20:44

We’ve all heard stories from companies successfully entering new markets. Now, if every other B2B SaaS company is always trying to expand to new markets, success in that field is actually quite scarce.We had the pleasure of welcoming Teemu Ilola on the show to tell us more about this. Teemu is VP of Sales Operations at Leadoo, a Finnish SaaS compan…

1
Market expansion: Strategy and Sales & Marketing Alignment, with Teemu Ilola, VP of Sales (Leadoo) 27:32

1+ y ago27:32

27:32

We’ve all heard stories from companies successfully entering new markets. Now, if every other B2B SaaS company is always trying to expand to new markets, success in that field is actually quite scarce.We had the pleasure of welcoming Teemu Ilola on the show to tell us more about this. Teemu is VP of Sales Operations at Leadoo, a Finnish SaaS compan…

1
Adam Holmgren - Global Demand Gen Lead at GetAccept: Switching From Lead Gen to Demand Gen 40:24

1+ y ago40:24

40:24

Lead generation is usually great for acquiring many contacts, but it also favors quantity over quality.Demand generation, on the other hand, focuses on attracting relevant people based on what they need to solve at a given time. It favors quality over quantity and has a greater impact on revenue.Put simply, companies focusing solely on lead generat…

1
Adam Holmgren - Global Demand Gen Lead at GetAccept: Economic Downturn: Threat or Opportunity? 34:16

1+ y ago34:16

34:16

How do you view the current economic situation — through the threat or the opportunity lens? As companies scramble to cut back on budgets, marketers are finding themselves in one of the following situations:— 😱 A panic mode. They’re ready to pack up, head for the hills, and prepare for the worst (threat lens).— 🧐 A hyper-focused mode. They're ready…

1
Sophie Hedestad - CMO at Netigate - Working Agile: Why and Where to Start 49:05

2y ago49:05

49:05

Do you know what rhymes with Marketing?P-L-A-N-N-I-N-G.We recently welcomed Sophie Hedestad (CMO at Netigate) in episode 94 of the SaaS Growth Hub Podcast to discuss how marketers can move growth needles by working agile and being more strict with planning things ahead.Sophie, Reeta and Seija cover:> What it means to work agile> How can marketing b…

1
Andrew Davies - CMO at Paddle - Scaling SaaS: How to remove barriers to growth? 50:57

2y ago50:57

50:57

When things get hectic - and they are pretty wild right now -, looking at facts and data might be the best thing to do.Paddle recently published an insightful report: The State of SaaS Growth: Uncovering the growth levers that see SaaS businesses achieve long-term success. So, we invited Andrew Davies, CMO at Paddle, to share some of the key learni…

1
Halloween Special - Marketing Horror Stories 15:20

2y ago15:20

15:20

We love Halloween here at the SaaS Growth Hub Podcast. So, we decided to bring you a special episode on Marketing Horror Stories! Every marketer out there has either been involved in projects that have gone terribly wrong or they have had to do something they are now ashamed to admit.In this special episode, Seija and Reeta share a couple of market…

1
Mia Mäkipää - Data & Analytics Strategist, AB2B - Get More from your Analytics Setup with GA4 54:52

2y ago54:52

54:52

Mia Mäkipää is Data & Analytics Strategist here at Advance B2B. We invited her on the SaaS Growth Hub Podcast to discuss how the latest developments in the data and analytics world are impacting marketing and how to make the best out of it. —In short, the episode covers: - What a Data & Analytics Strategist (really) does?- How our use of cookies is…

1
Ryan Law - VP of Content at Animalz - GPT3 and how it's a revolution for content marketing 48:23

2y ago48:23

48:23

Ryan Law is VP of Content at Animalz, a content marketing agency for SaaS companies. We discussed AI and game-changing technologies for Content Marketing in episode 91 of the Growth Hub Podcast.—Ryan and his team have been playing with GPT-3 (short for Generative Pre-trained Transformer), an artificial intelligence that can generate human-like text…

1
Harini Gokul - Head of Customer Success @AWS - Use Credibility, Talent and Customers to Build Growth 40:53

2y ago40:53

40:53

"Does your workforce represent your customers? Does your board represent your customers? Does your leadership represent your customers?"— Harini GokulIn the latest episode of the Growth Hub Podcast, we had the privilege to chat with Harini Gokul, Head of Customer Success at Amazon Web Services.With over 20 years of global business experience in com…

1
Andy McCotter-Bicknell - Head of Competitive Intel, ClickUp - How to do competitive intelligence 39:38

2+ y ago39:38

39:38

If you do competitive analysis by stalking your competitor's website, then creating a table to compare features, and then writing down their value prop and main messages.... this is for you. This time on The Growth Hub, we're talking to Andrew McCotter-Bicknell, Head of Competitive Intelligence at ClickUp, so we can find out how to actually do comp…

1
Martin Koiva - CEO at Klaus – Scale and optimize customer support in a fast-growing SaaS environment 44:31

2+ y ago44:31

44:31

This episode is all about customer support, and Klaus CEO and Co-Founder Martin Kõiva's experience in learning how to deliver great customer experience at scale. 🤩At his former position as Global Head of Customer Support at Pipedrive, Martin felt the struggles of growing a customer support function (think 7 to 70 support agents) while trying to kee…

1
Pinja Virtanen - Marketing Manager at Swarmia - Being the First Marketer in a Fast-Growing Company 45:28

2+ y ago45:28

45:28

In this episode, Reeta and Seija sat down with Pinja Virtanen, Marketing Manager at Swarmia; a fast-growing company founded just 3 years ago. In the past 6 months alone, Swarmia doubled its customer count and MRR.What makes Pinja’s journey particularly interesting is her eclectic experience. Before Swarmia, Pinja worked as a Content Marketing Strat…

1
Katrina Wong - VP Product Marketing at Segment-Twilio - How to Map Out an Effective Growth Strategy? 40:02

2+ y ago40:02

40:02

Katrina Wong is VP of Product Marketing & Demand Generation at Twilio Segment. Katrina spent over 15 years growing and scaling early-stage SaaS companies, and she had a few golden nuggets to share with us.We sat down with her to talk about growth strategies, including the following:— What is a growth strategy, and why create one?— How should differ…

1
Jesus Requena - VP of Growth Marketing at Figma - How Growth Marketing Can Support User Activation 51:38

2+ y ago51:38

51:38

Disclaimer! If you’re used to listening to the show, you might be a little surprised to hear how it sounds! Reeta Westman — content marketer at Advance B2B — and Seija Lappalainen — Growth marketer at Advance B2B — are now hosting The Growth Hub Podcast!Jesus Requena is VP of Growth Marketing at Figma. Formerly VP of Growth at Algolia and Growth Ma…

1
Bill Macaitis - SVP/CMO at Salesforce, Zendesk & Slack - How To Build A Billion Dollar SaaS Company 37:08

3y ago37:08

37:08

Bill Macaitis is former SVP of Marketing & CMO at Salesforce, Zendesk & Slack, and today we’re talking about how to build a billion dollar SaaS company.Many SaaS founders, CEOs, and marketers dream of building a unicorn business and it’s something Bill has done on several occasions throughout his career. So, we caught up with him to hear how it’s d…

1
Frida Ahrenby - CMO at GetAccept - How To Build A World-Class SaaS Marketing Team 30:51

3y ago30:51

30:51

Frida Ahrenby is CMO at GetAccept and in this episode we’re talking about how to build a world-class SaaS marketing team.As companies scale, teams need to scale, so this is something all SaaS marketing leaders and managers will need to work on along their journey. However, it’s easier said than done.So just exactly how do you build a world-class Sa…

1
Chris Walker - CEO at Refine Labs - Category Evangelism: The New Playbook To Grow Pipeline & Revenue 32:07

3y ago32:07

32:07

Chris Walker is CEO at Refine Labs and in this episode we’re talking about Category Evangelism and the modern marketing playbook to grow pipeline and revenue.Chris has started a marketing revolution. He is host of the hugely popular Demand Gen Live series and the State of Demand Gen podcast. Forbes described him as “The B2B demand generation guru e…

1
Kaylee Edmondson - Senior Director of Demand Gen at Chili Piper - The Future of Demand Gen 31:14

3y ago31:14

31:14

Kaylee Edmondson is Senior Director of Demand Gen at Chili Piper and in this episode we’re talking about the future of demand gen.Essentially this episode is lifting the lid on where the marketing playbook is going as Kaylee shares her thoughts on how B2B SaaS companies should be gearing up for the future, including:- What demand gen is and where i…

1
Aggelos Mouzakitis - Growth Manager at Growth Sandwich - How Customer Research Can Help You Grow 37:41

3y ago37:41

37:41

Aggelos Mouzakitis is Growth Product Manager at Growth Sandwich, and in this episode we’re talking about how customer research can help B2B SaaS companies grow to their potential.We hear about various approaches to growth, such as product-led growth, sales-led growth, or marketing-led growth, but in this episode we look at it from another perspecti…

1
Anna Holopainen - Head of Growth at Kide Science - Why Your Marketing Isn't Getting Results 35:34

3y ago35:34

35:34

Anna Holopainen is Head of Growth at Kide Science and in this episode she's talking about why your marketing isn't getting results.All marketing teams are focused on one main objective, growing the business, but instead of just looking at ways to grow the business, we need to invert the problem and look at what is stopping us from growing and why w…

1
Skyler Reeves - CEO at Ardent Growth - Why SaaS Companies Fail With Content Marketing 37:10

3y ago37:10

37:10

Skyler Reeves is CEO & Founder at Ardent Growth, and in this episode we’re talking about why SaaS companies fail with content marketing.Almost all B2B SaaS companies will be doing content marketing in some form or another, but are you doing it the right way? In this episode, Skyler talks us through some of the pitfalls SaaS companies fall into when…

1
Margie Agin - Founder at Centerboard Marketing - How To Turn Your Brand Strategy Into Tactics 34:21

3y ago34:21

34:21

Margie Agin is Founder & Chief Strategist at Centerboard Marketing, and in this episode we’re talking about how to turn your brand strategy into tangible marketing tactics.We often hear about how important it is to build a brand in B2B SaaS, but how do you bridge the gap between your brand strategy and your marketing tactics? Well Margie tells us h…

1
Caroline Guo - Head of Growth at HashiCorp - How To 2X Pipeline & User Acquisition In 1.5 Years 36:02

3+ y ago36:02

36:02

Caroline Guo is Head of Growth at HashiCorp and in this episode we’re talking about how to 2X pipeline and user acquisition in just 1.5 years.Caroline joined HashiCorp just over three years ago to build, hire, and lead the growth team, and in this episode she covers:- How HashiCorp has grown its growth team- How to build effective go to market mode…

1
Krista Martin - VP of Growth at Boardable - How To Go From Manager To VP In 3 Years 34:18

3+ y ago34:18

34:18

Krista Martin is VP of Growth at Boardable and in this episode we’re talking about career acceleration and how to go from Marketing Manager to VP of Growth in just three years.Krista joined Boardable where she was able to align her professional and personal passions. Krista shares her journey of how she was able to grow her career so quickly, inclu…

1
Emily Kramer - Co-Founder at MKT1 - How To Build & Organise Your Early Stage SaaS Marketing Org 50:15

3+ y ago50:15

50:15

Emily Kramer is Marketing Advisor, Angel Investor & Co-Founder at MKT1, and in this episode we’re talking about how to build and organise your early stage SaaS marketing org.Emily has built and scaled the marketing teams at Ticketfly, Asana, Carta, and Astro and in this episode she talks us through her framework for structuring your marketing team,…

1
Hilary Kay - CMO at Wibbitz - How To Transition From Sales-Led To A Product-Led Hybrid Model 36:19

3+ y ago36:19

36:19

Hilary Kay is CMO at Wibbitz and in this episode we’re talking about how to evolve your marketing strategy from a sales-led enterprise model to a product-led hybrid model.This is a transition Wibbitz went through about 1.5 years ago and it’s something many SaaS companies are looking at today.In this episode, Hilary covers:- Why Wibbitz made the cha…

1
Rudan Zhang - VP of Marketing at Clubhouse.io - How To Position Your SaaS For A Niche Audience 35:40

3+ y ago35:40

35:40

Rudan Zhang is VP of Marketing at Clubhouse.io and in this episode we’re talking about how Clubhouse positioned themselves to focus on a niche segment.Clubhouse is a project management platform for modern software teams, but with so many project management tools on the market, Rudan discusses why Clubhouse decided to intentionally focus on a niche …

1
Mike McDerment - Co-Founder of FreshBooks - How To Not Kill Your SaaS Business 37:47

3+ y ago37:47

37:47

Mike McDerment is Co-Founder, former CEO, and Board Chair of FreshBooks, and in this episode we’re talking about how to not kill your SaaS business.Mike went from accidental founder to CEO of a SaaS company with over 24 million users and he’s learned a lot of lessons along the way having almost killed the business on multiple occasions.In this epis…

1
Audrey Agahan - Content Marketing Strategist at Advance B2B - What The F#%k Is Growth Marketing? 26:25

3+ y ago26:25

26:25

Audrey Agahan is Content Marketing Strategist at Advance B2B and in this episode we’re talking about what the heck is growth marketing.Audrey introduces us to Advance B2B’s growth marketing formula that blends brand strategy with agile marketing operations, as well as:- The difference between growth marketing and traditional marketing- How growth m…

1
Zandra Moore - CEO at Panintelligence - How SaaS Underdogs Can Beat Big Competition 27:47

3+ y ago27:47

27:47

Zandra Moore is CEO & Co-Founder at Panintelligence and in this episode we’re talking about how small SaaS companies can take on big competitor. Zandra discusses Panintelligence's David Vs Goliath story of how a SaaS underdog from a small city in northern England is competing against legacy BI heavyweights such as Google, Microsoft, and Salesforce.…

1
Stephanie Cox - VP at Lumavate - Why Marketing Should Lead Sales (and Support, Success & Product) 38:53

3+ y ago38:53

38:53

Stephanie Cox is VP of Sales & Marketing at Lumavate and in this episode we’re talking about why marketing should lead sales - as well as support, success, and product.Stephanie has a very unique role as a SaaS marketing leader since she also directly leads four other key departments and in this episode we hear:- Why she ended up taking such a broa…

1
Derek O'Carroll - CEO at Brightpearl - From Near Failure To +$15M ARR & +40% YoY Growth 36:06

3+ y ago36:06

36:06

Derek O’Carroll is CEO of Brightpearl and in this episode we’re talking about their incredible SaaS turnaround story from near failure to +$15M ARR & +40% year-on-year growth.When Derek took over as CEO of Brightpearl, he described the company as a "distressed asset". It was burning cash, had very high churn, and a culture where talented people wer…

1
Rebecca Reynoso - Guest Post Program Manager at G2 - How To Run A Successful Guest Post Program 38:02

3+ y ago38:02

38:02

Rebecca Reynoso is Senior Content Editor & Guest Post Program Manager at G2 and in this episode we’re talking about how to *actually* run a successful guest post program.Rebecca manages G2’s editorial calendar for all guest article contributions, which combined have generated over 550K yearly website sessions, 80% of which are organic.In this episo…

1
Katheriin Liibert - Head of Marketing at Outfunnel - How To Grow Your SaaS Biz As A Solo Marketer 34:28

3+ y ago34:28

34:28

Katheriin Liibert is Head of Marketing at Outfunnel and in this episode we’re talking about how to grow your SaaS business as a solo marketer.Katheriin joined Outfunnel as the first, and currently, only marketer in the company. With many SaaS marketers in a similar situation, how do you grow your SaaS business as a solo marketer?Katheriin shares he…

1
Asia Orangio - CEO at DemandMaven - 5 Steps To Create A B2B SaaS Go-To-Market Strategy 40:37

4y ago40:37

40:37

Asia Orangio is CEO & Founder at DemandMaven and Board Member at Moz.In this episode, we’re talking about a 5-step framework to create a B2B SaaS go-to-market strategy, including:- 1. Goals- 2. Product-Market-Model-Channel fit- 3. Defining your customer- 4. Success gaps- 5. Guiding principles- As well as practical examples of building go-to-market …

1
Nick Harley - VP of Growth at Raygun - Bootstrapping To Become A Multi-Million Dollar SaaS Company 36:17

4y ago36:17

36:17

Nick Harley is VP of Growth at Raygun and in this episode we’re talking about how Raygun bootstrapped their way to become a multi-million dollar SaaS business all the way from the remote location of New Zealand.Not all SaaS marketing teams have VC funding behind them so we caught up with Nick to hear how their small marketing team of four people he…

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