We teach restaurants and pizzerias how to use social media to grow their business. With our Podcast-Social Media Courses- Mastermind-Live Shows and much more. Visit www.Smartpizzamarketing.com to see how we can help you. Interviews with pizza entrepreneurs and marketing experts.
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SPM #562: The Worst Pizza Business Advice That Cost Me $100K+!
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17:05Sponsored by: https://smartpizzamarketing.com/boostly Thinking about opening a pizza shop? WATCH THIS FIRST! 🍕🚨 I made some huge mistakes when I first opened my pizzeria—ones that cost me over $100,000 and nearly destroyed my passion for the business. Don't let that happen to you! In this video, I expose the worst pizza business advice out there an…
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SPM #561: $50K+ a Month in a 400 Sq Ft Pizza Shop – The Secret to a Lean & Profitable Pizzeria!
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50:44Johnny had zero experience making dough, but that didn’t stop him from building a massively successful pizzeria in Canada. In this episode, he shares how he went from meal prep to pizza, how he keeps costs low, and why he believes a small shop is the key to big profits. If you’re thinking of starting your own pizza shop, this episode is a MUST-WATC…
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SPM #560: Would I Open a Pizzeria Again? My Honest Answer!
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12:53Welcome back to the podcast! Today, it’s just me, and we’re talking all things pizza business. I just got back from Detroit, visited some amazing pizzerias, and I’ve been reflecting on whether I’d ever open another shop. Let’s break down what makes a great, profitable pizzeria in 2025. 🎥 Watch my latest YouTube video on top pizza shops: https://you…
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SPM #559: From Home Cooks to Restaurant Owners: A Pizza Journey w/ Lynn's Chicago Pizza
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41:41For more go to www.smartpizzamarketing.com Summary Lynn and Brandon share their inspiring journey from making pizza at home to launching their own restaurant in Chicago. They discuss the challenges they faced, the importance of community support, and the strategies they employed to build their brand and engage with customers. Their story highlights…
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SPM #558: Pizza & Marketing w/ Enrico from Uncle Ricos Pizza
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26:36YouTube Description for the Episode: 🎙️ Live from the Pizza Tomorrow Summit! 🍕 In this episode, Bruce chats with Enrico from Uncle Rico's Pizza in Fort Myers, Florida! Recorded live at the Pizza Tomorrow Summit in Orlando, we dive into the vibrant pizza scene, Enrico's journey in the business, and his first-ever competition. 🎯 Topics Covered: The g…
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SPM #557: Andrew from Gianni's Pizza (7 Locations)
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39:58Join our newsletter for pizza operators: Follow on Youtube: https://www.youtube.com/@Smartpizzamarketing Slice Youtube: https://www.youtube.com/@SlicePlatform Chapters: 00:00 Introduction to Andrew from Gianni's Pizza 04:02 Managing Multiple Locations and Family Dynamics 10:07 Adapting Business Hours for Profitability 16:12 The Challenges of Delive…
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Here’s the truth: talent is overrated.It’s the small, consistent choices that make your pizzeria a success.Which one of these do you think has the biggest impact in your shop? Let me know. MY OTHER SOCIALS: 🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people - 🌍 My website / blog - https://www.sma…
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MY OTHER SOCIALS: 🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people - 🌍 My website / blog - https://www.smartpizzamarketing.com 🐦 Twitter - https://twitter.com/spmpod 📸 Instagram - https://instagram.com/smartpizzamarketing 📱 TikTok - https://www.tiktok.com/@smartpizzamarketing 👨💻 Linkedin - htt…
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SPM #554: Text Marketing Results - The Numbers Don't Lie
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18:37
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Welcome to the Smart Pizza Marketing Podcast, your go-to resource for real talk and actionable advice on running a successful pizzeria. I’m Bruce, your host, and I’m excited to introduce a new, shorter format to deliver quick tips, strategies, and insights directly to you. While my in-depth interviews have moved to the How You Slice It podcast with…
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SPM #552: Empowering Independent Pizzerias: The Slice App's Mission with Loren Paddleford
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43:11In this episode of Smart Pizza Marketing, Bruce chats with Loren Paddleford, Chief Revenue Officer of Slice, about the distinct challenges and opportunities independent pizzerias face in a competitive market. Loren explains how Slice is dedicated to supporting pizzerias with tools like online ordering, in-store POS systems, and tailored marketing s…
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In this episode, Bruce Irving discusses the evolution of his podcast and the focus on providing actionable insights for pizzeria owners. He emphasizes the importance of negotiation, marketing tactics, and sharing personal experiences from the pizza industry. The podcast will feature shorter episodes aimed at delivering quick, practical tips to help…
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SPM #550: Building a Pizzeria from Scratch: Real Talk on Overcoming Construction Delays, Competition, and Marketing Struggles
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45:27In this episode, Bruce interviews Camilo, the owner of La Rosa Pizzeria. They dive into the challenges of opening and running a pizzeria, especially during the pandemic. Camilo shares his experiences in building two locations from scratch, the realities of restaurant construction, and how delivery has become a significant part of his business. MY O…
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SPM #549: Building Systems for Success: How Bill Hoon Grew His Pizza Shop from a Bar to Two Brick-and-Mortar Locations
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41:58In this episode, we catch up with Bill Hoon, who shares his incredible journey of growing his pizza business from a single night operation in a local bar to opening two successful brick-and-mortar locations in Northeast Ohio. Bill dives into the challenges he faced during the build-out process, the lessons learned along the way, and how he implemen…
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SPM #548: Detroit Style in Miami: Pies, Growth, and Marketing with Mamma Dora’s Pizzeria
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38:04Summary In this episode, Bruce Irving interviews the team behind Amadoris Pizzeria, a Detroit style pizza restaurant in Miami, Florida. They discuss the journey of starting the pizzeria during the pandemic, the unique appeal of Detroit style pizza, and the challenges faced in the pizza business, particularly regarding cheese prices and seasonal flu…
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SPM #547: Detroit Style in the Sunshine State: Inside Vice City Pizza’s Success
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44:46In this podcast episode, Bruce Irving interviews Carlos from Vice City Pizza in Miami. They discuss how Vice City Pizza got started, the mistakes they made along the way, and the unique style of pizza they offer. Carlos shares his background in fine dining and how the pandemic influenced his decision to open a pizzeria. Chapters 00:00 Starting a Pi…
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SPM #546: How Hickory Station Boosted Sales by 20% with Text Marketing – Secrets from 24 Years in the Pizza Business!
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34:17Jamie McMahon, owner of Hickory Station Pizzeria, shares his experience in the pizza business and how he has adapted to modern marketing strategies. He discusses the shift from traditional marketing methods to text marketing and the success he has seen in increasing sales. Get on Slice: http://slicelife.com/smartpizzaWork this us: https://smartpizz…
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SPM #545: Unfiltered Advice for Pizza Owner: W/ Darius from Slice Street Pizza
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1:03:43In this episode, I chat with Darius Aram from Slice Street Pizza about the real challenges of running a pizzeria. We cover everything from managing delivery drivers to handling customer expectations and using third-party services. If you're a pizza operator looking for practical advice, this conversation is packed with insights to help your busines…
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SPM #544: The Pizza Industry in 2024 w/ Ilir from Slice
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40:30In this episode, Bruce welcomes back Ilir Sela, CEO of a leading platform dedicated to helping independent pizza shops thrive. Discover how Ilir and his team are revolutionizing the industry with innovative solutions for online ordering, point-of-sale systems, and discounted supplies. Get exclusive insights into the challenges and successes of mode…
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SPM #543: Revolutionizing Pizza: How Nona Street Pizza's Unique Concept is Winning Over Orlando
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38:04In this episode of the podcast, Bruce sits down with Andres Maldonado Fuertes, the innovative mind behind Nona Street Pizza. They delve into the journey of launching a unique pizza concept in Orlando, from building a custom food truck to creating a menu that blends Neapolitan and New York styles with inventive twists. Andres shares the challenges a…
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SPN #542: The Power of Word-of-Mouth Marketing w/ Layla from Blue Highway Pizza
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39:17Layla Ruffino, owner of Blue Highway Pizza in Florida, shares her experience running two successful pizzerias. The original location, in a small town, has been thriving for 20 years, while the newer location in a growing area has seen rapid growth. Leila emphasizes the importance of taking care of her team, offering generous benefits and creating a…
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SPM #541: Revamping Tradition: Giovanni Chez Discusses Expansion, Recipes, and Marketing at King Umberto's
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31:57Giovanni Chez, part owner and general manager of King Umberto's pizzeria, joins the podcast to discuss his experience in the pizza industry. He talks about the history of the restaurant, their expansion during COVID, and their plans for revamping their indoor dining room and expanding their bakery production. Chapters 00:00 Introduction and Backgro…
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SPM #540: The Rise of Red Rocket Pizza Company During COVID-19
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39:55Chris Black shares his journey of starting Red Rocket Pizza Company during COVID-19. He transitioned from being a nightclub DJ to a pizza maker and began by making pizzas in his garage. He eventually upgraded to a larger brick oven and started inviting friends and acquaintances to try his pizzas. Chapters 00:00 Starting a Pizza Business During COVI…
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SPM #539: Pizza Champ STL: A Unique Pizza Joint in St. Louis
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45:46Pizza Champ STL is a pizza joint in St. Louis that specializes in big 18-inch, 72-hour fermented sourdough pizzas. They share a space with Side Project Brewing, a brewery, in a small 900 square foot building. The seating area is a covered patio, and they also have a drive-through window for pickup orders. The owner, Chris, pivoted to pizza during t…
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SPM #538: Building a Following and Leveraging Social Media in the Pizza Industry
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1:11:34Bruce Irving is a guest on Alex's podcast, Pie to Pie, where they discuss marketing strategies for pizzerias. They cover topics such as magazines, YouTube, Pizza Expo, and Dave Portnoy. Bruce emphasizes the importance of consistency in marketing and recommends focusing on one social media platform to start. He also suggests leveraging YouTube for l…
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