In this special episode of the Mission Control Podcast, Mike sits down with David Carroll, founder of DOPE Marketing, to uncover the game-changing strategies behind highly effective direct mail campaigns for contracting companies. David shatters the myth that direct mail can’t be tracked, sharing innovative methods to measure success and improve cu…

In this episode of the Mission Control Podcast, Mike chats with Dustin Van Orman of Any Hour Group & Services. Dustin shares how they scaled their business from $2 million to $500 million through visionary leadership and strategic direction. What truly defines an effective leader? Dustin dives into this question, offering insights from his incredib…

On this episode of the Mission Control Podcast, Mike sits down with Kasey Luft, the owner and founder of Clientric CRM Consulting, to explore how customized software solutions can help reduce business chaos. They dive into the process of finding the perfect CRM for your business, identifying the ideal time to implement it, and navigating the overwh…

In this episode of the Mission Control Podcast, Mike sits down with branding expert Dan Antonelli, the mastermind behind KickCharge Creative. Dan shares game-changing insights on why a strong brand is essential for business success and how a poor brand can cost you customers. They explore how to recognize the perfect time to rebrand, tackle common …

In this episode of The Mission Control Podcast, Mike sits down with Nick Peret, CEO of Better Boss, a company revolutionizing the construction industry with Fractional CTO services. Better Boss helps businesses streamline operations, minimize stress, and maximize profits with tailored tech solutions. Mike and Nick dive deep into the evolution of th…

In this episode of the Mission Control Podcast, Mike sits down with Mike Putzer, the owner of MP Roofing and Siding in Buffalo, NY. Together, they dive into Mike's journey into the roofing industry, exploring his early beginnings, the challenges of building a business, and the hard lessons he's learned along the way. From navigating leadership stru…

In this episode of the Mission Control Podcast, Mike sits down with Otis Floyd, founder of Paramount Roofing & Consulting. Based in Atlanta, Georgia, Paramount has grown into one of the region's premier roofing companies over its 12+ years in business. Otis shares his journey from professional football to entrepreneurship, revealing how his lessons…

In this quick solo episode of the Mission Control Podcast, Mike shares a crucial tip for hiring the right marketing agency. Learn what to ask to avoid choosing the wrong fit and set your business up for success. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 Contact us : takeoff@a…

In this episode of the Mission Control Podcast, Mike sits down with Connor Rodich from Executive Partners, a firm providing executive-level expertise to roofing, solar, and trades businesses. They dive into the growing trend of mergers and acquisitions (M&A) between roofing companies and private equity firms. Connor shares valuable insights on how …

In this special episode of the Mission Control Podcast, Jay Bradley from Roof Nuts gives Kris O’Connor of OConnor Contracting in Buffalo, NY, a hands-on lesson in door-to-door sales. Since Buffalo doesn’t experience many major storms—mostly dealing with snow—Jay shares valuable tips on generating business through door-to-door techniques that have p…

In this episode, Mike sits down with Eli Pacini, president of Melo Roofing in Syracuse, NY, and a proud veteran. Eli shares his journey of building Melo Roofing from the ground up, the lessons learned in managing a growing team, and the toughest challenges he’s faced along the way. They explore a thought-provoking question: Is it better for your co…

In this episode of the Mission Control podcast, Mike is joined by Nick Capobianco of our esteemed partner Roofr. Nick explains in depth the many benefits Roofr can bring to the table for roofing companies and the possibilities of their instant estimator tool. They also talk about the importance of automation in any business. Later on, they discuss …

In today's episode, Mike is joined by Mikaela Freeman & Connor Rodich of Executive Partners, which partners with roofing, solar, and trades businesses by offering executive-level expertise that empowers entrepreneurs and their teams to escape the daily grind, achieve lasting profits, and position for lucrative exits. They get in depth about how a b…

In this episode of the Mission Control podcast, Mike sits down with Jay Bradley of Roof Nuts! Roof Nuts offers cold calling services, door 2 door lead generation, and in-depth training for roofing companies to help them close deals much faster. Jay is a true expert in his craft; he gives some amazing advice on generating/closing leads, explains the…

The Mission Control Podcast has returned with a banger of an episode! Mike sits down with three titans of the roofing industry. Eric Reno, the founder of Paramount Roofing in Detroit; Austin Fricker, the owner and CEO at A. Fricker Roofing & Waterproofing in Tulsa, and Connor Rodich, the President at Executive Partners, which offers executive-level…

In today's special episode, Mike is joined by two amazing guests: Corey Combes, the owner of SouthShore Roofing & Exteriors in Tampa, FL, and James O'Connor, a Lawyer who is a partner at Phillips Lytle LLP in Buffalo, NY. James has been practicing labor and employment law for the last ten years. As Corey's attorney, he has helped him navigate the w…

In today's episode, Mike shares some roadside wisdom on the importance of looking to the future and planning ahead with your business. Think of where you want to be in a year, two years, etc, and make sure you're putting a plan in place to be successful when you get there. Interested in learning more about Roofr? Get your first roof measurement rep…

In today's episode, Mike is joined by Corey Combes, the founder of SouthShore Roofing & Exteriors in Tampa, Florida. Corey has built up his company from the ground up to become one of the premier roofers in Tampa. He gives some fantastic insights into how he has gotten to this point. Corey is highly knowledgeable, and the conversation includes a we…

In today's episode, Mike is joined by guest Matthew Danskin. Matt is an entrepreneur who has played a role in many companies, such as The Building Experts Institute, Boom Institute, and Restoration Referral System, to name a few. He teaches restoration contractors how to develop productive referral relationships consistently. Matt talks about how t…

In today's episode, Mike sits down with Stephen Spence, who runs Project Map It. Project Map It is an interactive map that showcases all your previous work and lets customers search by area, project category, or even product type. You can easily embed the map on your website, enhance your web presence with SEO, and show prospective customers your c…

In today's episode, Mike is joined by guest Daniel Tighe. With hundreds of millions recovered and over a decade of Florida Property Damage Claim experience, Daniel's firm (Tighe PA) is Florida's leader in claims management in response to Hurricanes. They talk about how Daniel got started in the industry and go on to give insights into the ways insu…

In this episode, Mike is joined by Matt Kulhaneck, who runs All Access Builders in Buffalo, NY. Matt previously worked in marketing for contractors before switching to contracting work himself. He gives insights into what his struggles and triumphs have been throughout his journey. Interested in learning more about Roofr? Get your first roof measur…

Take something that is working and make it work better! In this episode, Mike discusses how you can improve your referral campaigns by leveraging a current job site to attract potential customers who are nearby. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 Contact us : takeoff@a…

Protect Your Time! In life, especially in business, people are going to try to take your time away from you. The onus is on you to manage your schedule and make sure you have time for yourself. In this video, Mike gives some advice on how he's done that for himself. Interested in learning more about Roofr? Get your first roof measurement report for…

In this episode, Mike discusses the benefits of consistently speaking with your sales reps. Your sales reps are out daily talking to homeowners, trying to convince them to do business with you. Through this process, they'll better understand what objections, questions, or concerns prospective customers may have. You can use this information to bett…

In today's episode, Mike is joined by guest Jonathan Cater. They review a list of the top 10 best jobs in 2024 and give their thoughts on each. The list is heavily focused on the tech sector so certain jobs are not listed. Thank you for tuning in! Interested in learning more about Roofr? Get your first roof measurement report for free: https://shor…

In this episode, Mike sits down to have a discussion with Eric Reno, the founder and president of Paramount Roofing in Detroit. They go over the benefits of offering roof repair as a service and the best ways to get started with it. Eric goes on to give insights into some of the things he has learned through his many years of experience running a r…

In this episode, Mike discusses reciprocal referral relationships between roofing and HVAC companies. Before establishing a relationship with another company, it is important to do your research. You want to make sure you're teaming up with the right people, and these tips and tricks will help you make a decision. This benefits both parties involve…

In this episode, Mike discusses how he has dealt with anxiety in the past. Figure out what makes you anxious and implement habits that will help. For Mike, following a morning routine and getting his tasks done early in the day has been a great way to subdue his anxiety. Interested in learning more about Roofr? Get your first roof measurement repor…

In this episode, Mike goes over shooting content for your business. This can be a great way to get exposure and widen your audience. It's crucial to ensure it's done the right way; putting out lousy content may negatively impact the business. Also, beware of negative comments; the internet is vast, and not everyone is so nice. There will inevitably…

In this episode, Mike talks about false promises. Many marketing companies will promise you amazing results for a low price. Ask yourself, how much time and care would you be willing to put into something for $249 a month? When you go this route, you will inevitably end up with generic content that doesn't stand out and may even negatively impact y…

In this episode, Mike talks about how data can be misleading. You may find yourself in a situation where many leads are coming through, but you notice sales are low. It's crucial to look through all of your data to determine what's not working and find out what you need to do to fix it. Interested in learning more about Roofr? Get your first roof m…

In this episode, Mike talks about the importance of delegation. When starting a business, you will often want to do everything yourself. Hiring someone will cost you money, and they may not be able to do things as well as you can yourself. There gets to be a point where you are spread thin and rob yourself of time you could be working on other task…

In this episode, Mike asks the question of whether or not you are happy. We'll all have days when we're mad, sad, upset, anxious, or anywhere in between; it's up to you how to deal with those emotions. He goes on to give advice on how he has found happiness in his own life. Interested in learning more about Roofr? Get your first roof measurement re…

In this episode, Mike talks about what should be done before parting ways with your marketing agency. Whether checking your website or updating security permissions, it is vital to take care of these things beforehand to make the transition process as easy and seamless as possible. Interested in learning more about Roofr? Get your first roof measur…

In this episode, Mike talks about warranties and how it is usually the case that customers need help understanding the specific details of what is being offered with different types. Have you adequately explained the warranties that you offer? Being clear and concise when doing so will improve a customer's experience and help as far as getting them…

In this episode, Mike discusses situations where you've enrolled in Google Local Services or Google Guaranteed and are not closing leads. When this is the case, rather than continuing to spend money, it's often best to take a step back, discover the root of the issue, and correct it before proceeding. Interested in learning more about Roofr? Get yo…

In this episode, Mike lays out some advice on effectively tanking your marketing. Whether it's by wasting money, ignoring customers, skipping meetings, or anything else, this is an excellent guide on how to get the least amount back from your marketing. You may want to see positive returns from your marketing efforts; in that case, do the opposite …

In this episode, Mike talks about the biggest mistake that companies who focus predominantly on insurance claims make when trying to enter the retail market. When making this transition, instead of just relying on the traditional forms of generating business like door knocking, it's important to increase marketing and advertising efforts through to…

In this episode, Mike sits down to have a discussion with Stephen Spence, the Managing Director at Project Map It. Stephen explains the utility of their software and how contractors can use it to increase sales. A point is made that many contractors often pay for software like CRMS and only scratch the surface of what they're capable of. As your bu…

In this episode, Mike goes over tips and tricks on how to get the most from your marketing manager. Companies often hire a marketing manager without a proper vision for them. This can lead to frustration on both sides. Clear expectations and a well-thought-out plan will ensure you can get the most out of your marketing manager, which benefits both …

In this episode, Mike shares the insights he's had in his life about the difference between influence and control. Understanding this comparison can help you avoid disappointment and change how you approach meetings. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 Contact us : take…

In this episode, Mike invites Tim Brown, owner and CEO of Hook Agency, to discuss lead generation. Tim shares insightful tips on what you should be cautious about when buying seller leads. They also dive into the importance of referrals and why they should remain a significant focus even when business is booming. Interested in learning more about R…

In this episode, Mike empowers his followers by allowing them to determine the content. He solicits questions from his audience, spanning topics from the future of AI in marketing to inquiries about Mike's Admirable hair. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 Contact us :…

In this episode, Mike invites Drew Paetow, President of Best Exteriors INC, a former territory manager for GAF with a wealth of experience in both manufacturing and contracting. They delve into customer buying behavior and highlight key red flags to watch out for. Drew shares insights on optimizing business potential through friendly competition an…

In this episode, expert content coach Jonathan Cater takes on the host seat and delves into Mike's journey in the contracting industry, tracing it from its beginnings to the present state of Ascend Digital Agency. The guys talk everything in the contracting industry from understanding the psychology of people, cold-calling strategies, Chat GPT, all…

In today's episode, we revisit some of Mike's most memorable interviews, bringing you the top highlights from each. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 Contact us : takeoff@ascenddigitalexperts.com Let's Connect! ==== ==== ==== Website: https://bit.ly/3NQXXKK Facebook: …

Dive deep into the entrepreneurial journey of Brock McClelland, who remarkably scaled his business to 7 figures in just 3 years! 🚀 In this exclusive interview with Ascend Digital Agency, Brock reveals the secrets, strategies, and mindsets that propelled him to the elite league of 7-figure contractors. Whether you're an aspiring entrepreneur, a seas…

Hate buying expensive things for your business!? Find out how cheaping out is COSTING your business MORE! In this solo episode, Mike breaks down how investing in quality services & products is a more of a benefit over short-term cost-cutting measures. Interested in learning more about Roofr? Get your first roof measurement report for free: https://…

On todays episode, Mike has on Dan Antonelli, an expert in home service contractor branding. As the author of Branded Not Blanded, book on brand marketing, he has equipped contractors with innovative insights, and guiding them on crafting impactful brand identities. Dan emphasizes that branding encompasses not just what customers perceive, but also…