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What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.
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The Cole Memo

Cole Preston

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The Cole Memo is your go-to source for informed, open discussion on civil liberties. Each episode tackles pressing issues, such as the decriminalization of drugs, the latest developments in the cannabis industry, and so much more. Hear from a diverse range of guests, including but not limited to: industry insiders, advocates, entertainers, and musicians, as they bring their unique perspectives to the conversation. Tune in to stay informed and engaged on the issues that matter most. Go to The ...
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(Since 8/30/2005) What do tens of thousands of digital photos and hundreds of hours of digital video from Disney and other theme parks across America have to do with an audio-only Podcast? Not much, so here it is. Original audio ride thrus from Disneyland and Walt Disney World attractions, and Iowa's Adventureland (Altoona). NEW VOICEMAIL: (515) 999-0227
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Today Jim is joined by one of the original masterminds of the product led growth strategy, Wes Bush of Productled.com. Wes and Jim get incredibly tactical as they go through step by step on how to decide if product led growth is a good match for your company and how to implement if it is. TOPICS DISCUSSED IN TODAY’S EPISODE What is Product Led Grow…
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In this episode of The Cole Memo, I reconnect with Jordan Davidson, the Government Affairs Manager for Smart Approaches to Marijuana (SAM). SAM advocates for a "third-way" approach to cannabis policy; they oppose full legalization and commercialization. Watch video version and read full show notes here: https://thecolememo.com/2024/10/25/ep134/…
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In this episode, I’m joined by two guests to explore the future of cannabis and hemp: Chris Fontes, CEO of Trojan Horse Cannabis and High Spirits Beverages, and returning guest Tom Howard, a cannabis attorney and legalization advocate.Chris and Tom cover the complexities of the current cannabis and hemp industries, examining how legislation, regula…
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In this episode of The Cole Memo, I reconnect with Dana Larsen, an influential Canadian author, businessman, and advocate for drug policy reform. Dana has been a trailblazer in this space, founding Vancouver’s third cannabis dispensary and the city’s first mushroom dispensary. He has also expanded into broader psychedelic access, providing products…
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This week, Jim shares an excerpt from a recent live coaching event where he demonstrated how to unblock growth through better and more effective positioning tactics. Jim gets tactical and draws from real life examples through case studies and a look inside Neat Apparel and Growth Hit. TOPICS DISCUSSED IN TODAY’S EPISODE Understanding Positioning Ev…
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IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
  continue reading
 
IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
  continue reading
 
IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
  continue reading
 
IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
  continue reading
 
IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
  continue reading
 
IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
  continue reading
 
IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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Welcome to Season 2 of IMpulse, the Influencer Marketing Podcast! In the 2nd episode, we are thrilled to have Lindsey Gamble, Business Insider's Creator Economy Rising Star 2023. With years of experience working with enterprise consumer brands on creator/influencer marketing campaigns and a deep understanding of the creator economy, Lindsey helps b…
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Welcome to Season 2 of IMpulse, the Influencer Marketing Podcast! In this episode, we are thrilled to have William Jourdain, Co-founder and CEO of FanStories, as our special guest. William is a non-technical founder who, despite having no prior experience or connections in the creator economy, has led FanStories to profitability this year! FanStori…
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Jim and Yonathan break down another Iconic piece of writing as they talk about David Sacks Substack article titled Your Startup is a Movement. They go over the main points and discuss what they agree and disagree with as well as contextualizing some of the ideas for new startup founders. TOPICS DISCUSSED IN TODAY’S EPISODE Marketing a Movement 13 S…
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In this episode of The Cole Memo, Cole Preston breaks down the Illinois Supreme Court’s landmark decision that the smell of burnt cannabis is no longer enough for police to search a vehicle. Joined by criminal defense attorneys Evan Bruno and Bob Galhotra, the trio dives deep into the implications of this ruling, the key legal distinctions between …
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Jim is joined by Jordan Summers during a Linkedin live stream where they discuss tactics and strategies for navigating the holiday season, including the all important Black Friday and Cyber Monday. They get tactical with strategies for companies at different stages of growth and provide a blueprint on how to make it through and meeting your goals. …
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In this episode of The Cole Memo, Cole Preston welcomes back Chicago Tribune reporter Jeremy Gorner for an in-depth conversation on Illinois' controversial assault weapons ban. They discuss the origins of the legislation, the ongoing legal battles, and its potential to reach the U.S. Supreme Court. Jeremy breaks down the arguments from both gun rig…
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In this episode, Cole Preston is joined by Hirsch Jain to discuss the implications of Florida's upcoming Amendment 3 vote, the complicated politics surrounding cannabis reform, and the ongoing debates over home grow and oligopolistic tendencies in the state’s marijuana industry. They also explore the growing tensions between hemp and cannabis marke…
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In this episode, Cole Preston sits down with veteran John Grady to discuss a raid by Missouri’s Department of Health and Senior Services (DHSS) on a VFW post that offered hemp-infused beverages (exclusively) to its adult members. Watch video version or read full show notes here: https://thecolememo.com/2024/09/17/e127/…
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In this episode, Yonathan and Jim discuss the urgency of adopting AI in their agency to stay competitive in a rapidly evolving market, and discuss the essential tools businesses need to succeed in the future. TOPICS DISCUSSED IN TODAY’S EPISODE The Urgency of AI Adoption Insights from AI Experts Impact of AI on Business Models Balancing Strategy an…
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In this episode, I provide a high-level overview and commentary on cannabis-related stories that caught my attention. Topics include the launch of the Cannabis Research Institute in Chicago, the Illinois dispensary regulations effective as of August 2024, and the recent statements from former President Donald Trump endorsing Florida's Amendment 3. …
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In this episode of The Cole Memo, Cole Preston sits down with Zack Huffman, a journalist with roots in cannabis reporting, to discuss the rapidly evolving landscape of cannabis regulation. They explore the impact of the 2018 Farm Bill, the controversy over hemp-derived THC products, and how states like Michigan and Missouri are cracking down on pro…
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In this insightful episode of The Cole Memo, Cole Preston is joined by Kelly Rippel, an advocate with deep ties to Kansas cannabis reform and industrial hemp policy. Kelly shares groundbreaking research on the long-standing connections between pharmaceutical companies like Eli Lilly and cannabis, including how corporate interests influenced cannabi…
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In this episode, Cole Preston sits down with Adam, co-founder and CEO of Cantrip, to discuss the latest developments in California's evolving hemp beverage regulations. Adam's own product, Cantrip, made an unexpected appearance in a state press conference, and he shares his thoughts on the surprise and its implications for the hemp industry. They d…
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In this episode, I sit down with Scott Redman and Reese Xavier. The conversation covers key topics such as the hurdles in operationalizing craft grow licenses, the implications of federal and state regulations on the industry, and the ongoing debate around the regulation of hemp-derived intoxicants. Watch video version and read full show notes here…
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In this episode, Jim shares a recent LinkedIn Live presentation he gave explaining tactics and advice on how to unblock growth for any business regardless of size. Jim gets into specifics using examples from best-in-class businesses as well a peek behind the curtain at what's happening in Growth Hit and Neat Apparel. TOPICS DISCUSSED IN TODAY’S EPI…
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In this live episode, Cole Preston hosts a spirited debate between Jason Beck and Michael Malcolm. The discussion dives into the evolving cannabis policies of both Kamala Harris and Donald Trump, the implications of cannabis rescheduling, and the broader impact of political decisions on the cannabis industry. With differing views, the conversation …
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In this episode, I am joined by Jason Beck, the longest continuous cannabis retail operator in the United States. Jason shares his journey, starting from his beginnings in San Francisco in 2001 to establishing his presence in West Hollywood in 2004. He also discusses his current role with High at 9 News, a daily cannabis news show that covers six s…
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In this episode, I sit down with Caleb Howard, CEO and founder of Flower Girl and the Illinois State Director for Minorities for Medical Marijuana (M4MM). We dive deep into the challenges facing the hemp industry and the complex landscape of cannabis regulation in Illinois. Caleb shares his personal journey, the obstacles he's faced, and his ongoin…
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On this episode, Jim is joined by Ryan and Sean Kleier, two comedians who have taken their successes in show business and translated them into the world of marketing. They get tactical on how you can incorporate the art and science of comedy to improve your marketing campaigns. TOPICS DISCUSSED IN TODAY’S EPISODE Importance of authenticity Creative…
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In this episode of The Cole Memo, host Cole Preston sits down with fellow advocate and friend, Phillip. They spark up a candid conversation about Illinois Governor JB Pritzker's recent speech at the International Cannabis Bar Association, dissecting the claims of progress in Illinois' cannabis industry. Specifically, they discuss the stark realitie…
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This week, Jim is joined by Natalie Ellis of Bossbabe to talk about how to grow an engaged community in 2023. Things get tactical as Natalie discusses the importance of focus and developing content systems. TOPICS DISCUSSED IN TODAY’S EPISODE Focusing on one channel: Youtube, Email, or Podcast The value of quality content Community building tactics…
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In this episode, Cole sits down with Phillip, a fellow advocate, and the organizer of the Melt Market, a unique cannabis farmers market in Illinois. Together, they explore the challenges and rewards of organizing underground cannabis events, discuss the importance of community involvement, and reflect on the evolving cannabis landscape in the state…
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In this episode, I interview Illinois State Representative Dan Swanson at the 2024 Hemp Research Open House, co-hosted by the Illinois Hemp Growers Association and the University of Illinois. Recorded in the hemp fields of Urbana-Champaign, this conversation covers the latest legislative session, the ongoing debate between the hemp and cannabis ind…
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In this episode, I sit down with Martha Bueno, an entrepreneur, former political candidate, and passionate advocate for freedom. Martha shares her unique journey from running for office in Miami and becoming the first political candidate to use OnlyFans as a platform to expose the dirty underbelly of politics. She dives deep into her involvement wi…
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Jim talks with Dominic Rubino who has bootstrapped multiple businesses to successful exits including a 9 figure exit. Dominic talks about the scalability of trades businesses and gets tactical on his sales and hiring. TOPICS DISCUSSED IN TODAY’S EPISODE Bootstrapping stories Team building, hiring strategies Niching down Growth, Sale, or Cashflow Ma…
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Jim shares a fantastic LinkedIn Live conversation with Growth Hit's head of growth, Jordan Summers. They dive into a very tactical discussion about How to succeed (not get fired) as a newly hired Head of growth for a business, brand, or startup. TOPICS DISCUSSED IN TODAY’S EPISODE The first 90 days Starting Strong Quick wins vs long term goals Mist…
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In this special episode, Cole sits down with the organizer of the Melt Market, a unique cannabis farmers market that brings together vendors, growers, and cannabis enthusiasts from across Illinois and beyond. They discuss the origins of the Melt Market, the challenges of organizing such events, and the importance of community involvement and collab…
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In this episode, I am joined by Kyle Baker, founder of Clean Theory, to explore the complexities of cannabis cultivation and testing. We discuss third-party lab testing, quality control measures, state regulations, remediation processes, and health concerns. Kyle highlights differences between commercial and home growing and argues that Illinois' s…
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This week, Jim shares his insights from his experience being a Dad and teaching his kids important life lessons. TOPICS DISCUSSED IN TODAY’S EPISODE Parenting resilience Resilience in business Growth vs fixed mindset 10x thinking Asking the right questions Leveraging coaches and mentors Resources: Growth Marketing OS (Operating System) GrowthHit Ji…
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In this episode, I chat with Dr. Regina Moore, a semi-retired pharmacist and mushroom foraging enthusiast. During the episode, we explore the world of Amanita muscaria mushrooms, discuss their uses, the recent surge in their popularity, and the recent headline stories about mushroom products. Tune in for an enlightening discussion on psychedelics, …
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On this episode, Jim is joined by Bradley Hammer to discuss his journey from a corporate burnout to business architect. Jim and Bradley focus on the mindset transformation entrepreneurs need to grow from a rainmaker to architect. TOPICS DISCUSSED IN TODAY’S EPISODE From burnout to success Rainmaker vs architect An OS for your business Common mistak…
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