A New Hope Network podcast covering hot products, emerging trends and expert insights driving the future of CPG Seaweed burgers and meatless meats. Mushroom elixirs and adaptogenic mocktails. Plastic-free packaging and waterless shampoos. The nearly $300 billion-dollar natural products industry is swimming in innovation. But which products and trends have staying power? New Hope Network’s trend spotters and industry analysts taste and try thousands of products before they hit store shelves, ...
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Investing in CPG: A capital-efficient, good-growth era
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In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith sit down with The Angel Group’s Founding Member Adam Spriggs and Managing Partner Chris Robb for an informal crash course in today's angel investing landscape. Founded just under five years ago, The Angel Group is a community of investors who are passionate about the fo…
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The Gist – NBJ Summit: celebrating DSHEA, emerging ideas and industry leaders
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In this episode of The Gist, Nutrition Business Journal’s Content and Insights Director Bill Giebler joins co-host (and fellow co-chair of the NBJ Summit, alongside Tom Aarts) Jessica Rubino to pull back the curtain on the upcoming NBJ Summit. The NBJ Summit is a premier event for the dietary supplement and global nutrition industry and its top CEO…
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What are functional beverages and do they work?
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In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith welcome Food and Beverage Insider staff writer Scott Miller to weigh in on the functional beverage category. What makes a beverage “functional?” How do retailers, brands and consumers define this emerging category? And who is ultimately responsible for ensuring consumer…
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The Natural Gist – What are the top trends in functional beverages?
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In this episode of The Gist, co-host Jessica Rubino shines a spotlight on the surge of growth in the wellness and functional beverage category. From opportunities in nonalcoholic beverages to popular ingredients like pre- and probiotics, mushrooms and CBD, retailers are seeing an explosion of wellness and social refreshments. Whether these tasty to…
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The new face of clean beauty is regenerative
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In this episode of The Natural List, co-hosts Adrienne Smith and Jessica Rubino sit down with Founder and CEO of Thrive Natural Care Alex McIntosh. A decade after Thrive’s launch into the clean beauty market, McIntosh reflects on the greatest developments he’s witnessed in the CPG industry, including more diversity, the mainstreaming of the regener…
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The Natural Gist – National Restaurant Association Show Roundup
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In this episode of The Gist, co-host Adrienne Smith recaps her weekend in Chicago, IL and shares some highlights from her panel discussion at the 2024 National Restaurant Association Show. Tune in to hear all about it, as well as for a quick review of the show’s natural and organic pavilion and one of the standout trends from the show. She'll also …
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How 'going green' can reward people and the planet
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Whether on the shelves of your favorite neighborhood retailer or on the menu at popular restaurants like Chipotle, consumers are “seeing green” in more places than ever; and no, we don’t mean green with envy! In this episode of The Natural List, co-host Adrienne Smith is joined by HowGood’s SVP of Growth and Innovation Rachel Calomeni and Director …
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The Natural Gist – Mushrooms, biotics and women run the (supplements) world
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In this episode of The Gist, co-host Adrienne Smith is joined by Natural Products Insider’s Content Director Todd Runestad for the latest and greatest in supplements. From functional fungi and the continued rise of “biotics” to the dethroning of statins and the boom in women-centered research and the resulting products, Runestad discusses the ingre…
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Fad or future? Current trends in CPG
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In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith are joined by Start-Up CPG’s Founder and CEO Daniel Scharff to discuss popular innovations in natural CPG and their potential “shelf-life” with consumers. From CBD (anything) to spicy flavors and adaptogenic baked goods, we’re peering into our CPG crystal ball and offer…
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The Natural Gist – What’s up with Newtopia Now?
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We are four months out from the launch of Newtopia Now, and one question remains top of mind: what is Newtopia Now? You might recognize her from Natural Products Expo’s popular video series What’s Up Expo, but today, New Hope Network Marketing Director Hannah Price joins co-host Jessica Rubino to drop some deets about Denver’s hottest new CPG extra…
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In a shocking move, Dom's Kitchen & Market and Foxtrot—two Chicago-based retailers comprising two and 33 stores, respectively—announced that doors would be closing at noon on Tuesday, April 23rd at all of the stores' retail locations. The two retailers merged five months ago under the parent brand Outfox Hospitality, which is filing for Chapter 7 b…
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Finding CPG’s 'sweet spot' with less sugar
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In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith are joined by Registered Dietitian at The Real Food Dietitians Jessie Shafer and Founder at Original Strategies and Kitchen Cabinet Chair at PLEZi Nutrition Deb Eschmeyer. Since we just put their titles in the subheading, this feels awkward to me. What if we just say, “…
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In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith are joined by esteemed food ethnographer June Jo Lee. With studies in both medical and cultural anthropology from Harvard, June Jo explores the relationship between people and the foods they eat to “nourish the modern hungers of disconnection and dislocation.” Is “regen…
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The Natural Gist – Where’s the data on women?
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Welcome to The Natural Gist – a new biweekly series featuring hot takes in a short and sweet format. Each episode explores current questions and industry issues with your favorite co-hosts and notable guests. Our first question is: where’s the data on women? While the CPG industry is championing the long-neglected category of women’s health, female…
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Trends and opportunities in women’s health
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Forget the hushed tones and awkward silences. The women’s health category is having its much-anticipated moment, now celebrated as the darling of CPG by retailers, investors and, most importantly, consumers who crave accurate information and effective solutions. In this episode, co-host Jessica Rubino, guest co-host Robyn Lawrence of New Hope Netwo…
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Restoring ecosystems: Regeneration before sustainability
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We’re back from Natural Products Expo West with a wealth of expertise from some of the top innovators in the natural and organic industry! In today’s episode of The Natural List, Adrienne Smith and New Hope Network’s Senior Retail Reporter Douglas Brown sit down with Regenified’s Co-Founder Gabe Brown and Chief Marketing Officer Kristine Root to le…
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Hot takes and hidden gems to spot at Expo West
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It’s that time of year! Natural Products Expo West, the Super Bowl of the natural products industry, kicks off tomorrow! In this special Expo West edition of The Natural List, hosts Jessica Rubino and Adrienne Smith welcome Market Insights Director of SPINS Scott Dicker back to the podcast to unearth the top emerging trends before the show floor op…
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Is this a good time for brands to raise capital? What are investors looking for? And what caused the drop in food tech investments? In this episode of The Natural List, hosts Jessica Rubino and Adrienne Smith welcome Executive Director of Nutrition Capital Network Mike Dovbish to examine the investment landscape as it looks today, highlight standou…
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Forbes' Chloe Sorvino puts a fork in unethical meat production
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Can the future of meat be sustainable or equitable? Chloe Sorvino, author of "The Raw Deal," argues it depends on who gets the money. In this episode of The Natural List, we dive into Sorvino's key solution: redistributing investment dollars and aligning around sustainable meat models. Plus, hosts Jessica Rubino and Adrienne Smith champion the chan…
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Standouts from the NEXTY Awards
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We’re back with season two of The Natural List podcast! Hosts Jessica Rubino and Adrienne Smith kick-off 2024 with a detailed recap of the Natural Products Expo West NEXTY Awards. In this episode, we invite first-time NEXTY judges Brody Burk, forager manager at Sprouts Farmers Market, and Jonathan Lawrence, vice president of center store and foundi…
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In this final episode from season one of The Natural List, our hosts and industry experts Jessica Rubino and Adrienne Smith share a bonus list of macro-level observations from the natural products industry. Join us as we close out another trip around the sun with these top five takeaways from 2023.Par Jessica Rubino and Adrienne Smith
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Natural beauty trends (and brands) to love in 2024
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Join hosts Jessica Rubino and Adrienne Smith for an end-of-the-year review of the current trends defining the multi-billion-dollar beauty industry. In this episode, our team explores sustainable supply chains, multipurpose products and the marriage between ancient traditions and modern technology. Tune in for a highlight reel of the trends and bran…
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Emerging brands and independent retailers: better together
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While many brands compete for placement in large retailers, independent grocers and local coops offer flexibility and growth opportunities In this episode of The Natural List, we welcome guests Angela Bozo and Chris Sorensen from the Independent Natural Food Retail Association (INFRA). Back in 2004, INFRA started as four retailers with an idea. Tod…
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What's next for 2024? 11 natural food and supplement trends to watch
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In this episode of The Natural List, hosts Jessica Rubino and Adrienne Smith explore the food, beverage and supplement trends leading the multi-billion-dollar natural products industry into 2024. Tune in for exclusive insights from our industry experts and hear which brands and products are pioneering each trend!…
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Exclusive interview with Jay Shetty
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Why is passion a critical ingredient in your career – and how can you infuse purpose and love into your professional journey? During our exclusive sit-down-interview with Jay Shetty, host of On Purpose with Jay Shetty and author of Think Like a Monk and 8 Rules of Love, we discuss why finding and staying true to your mission can be the key to long-…
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Top trends in healthier food service fare
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In this episode, we dive into the dynamic food service universe, and how healthier for you—and the planet—options are making their way into restaurants, dormitories, hospitals, airlines and more. The global food service industry is now valued at between one and three trillion dollars, representing a world of opportunity for CPG companies looking to…
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Charcuterie gets a vegan makeover
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From the “humble ham” to a luxurious foie gras, Prime Roots’ plant-based revolution is coming to a deli counter near you. By relying on hero ingredient koji, Berkley-based innovator (and Certified B Corp!) Prime Roots has launched a selection of mind-blowing meat analogues that include roasted ham to salami, pâté and, our favorite, koji foie gras. …
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Exclusive interview with Paul Stamets
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For many, the mushrooms craze is somewhat new, or at least newly embraced. But for world-renowned mycologist Paul Stamets, it’s affirmation of something that, in nearly four decades of impassioned work, he never wavered on: Mushrooms can change the world. Stamets has spent 40 years funneling resources into the study of mycelium. He is the founder a…
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Wellness predictions with SPINS & NBJ
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In this episode of The Natural List, we connect with Scott Dicker of SPINS and Nutrition Business Journal's Bill Giebler to make sense of the supplement industry's "wild ride" through the unprecedented sales growth peak of 2020 to the harsh, but healthy, normalization of 2023. From mushrooms to menopause and everything in between, we functional cof…
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10 natural products trends to watch now
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What’s on our radar as we hit the show floor at Natural Products Expo East, one of the country’s largest natural products tradeshows? From the continued rise of NA beverages and soulful CPG to plastic-free packaging and the new face of fiber, Jessica Rubino and Adrienne Smith share the top natural food, supplement and personal care trends to have o…
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Founders Heritage elevates diversity in CPG
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In this episode of The Natural List, Jake Deleon, founder of Fila Manila and co-founder of Founders Heritage, joins Jessica and Adrienne to discuss ways of challenging the CPG paradigm and how to take action around equity in funding and retail distribution. Founders Heritage is a community of entrepreneurs whose products represent the founder’s aut…
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The Future Market’s Mike Lee on innovation strategy
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In this episode of The Natural List, Founder of The Future Market, Mike Lee, joins Jessica and Adrienne for a discussion about defining responsible innovation and evaluating a brand's positive and negative externalities. Initially inspired by the concept cars at Detroit automobile shows, Mike unearthed an early appreciation for products that could …
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Forbes, Pop Up Grocer share what's hot and what's not in natural
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For over a decade, the NEXTY Awards have recognized innovative, inspirational, and integrity-driven natural products at Natural Products Expos West and East. Now open to all natural products brands—regardless of whether or not they are exhibitors at these shows—the NEXTYS are a platform for some of today’s most value-driven and exciting brands, man…
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Supplement futurecasting with Ritual and Radicle Science
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Innovative women leaders are redefining the health and wellness industry Today, around 75% of Americans take dietary supplements, whether for health maintenance, daily optimization, or long-term prevention. But a lot goes on behind the scenes at the companies that provide these pills and powders to ensure that consumers' expectations are met. At an…
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FounderMade’s ethos of community and connection
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How to support the brand innovators and industry disruptors of tomorrow FounderMade, which began as a pitch event in 2015, has grown into a large-scale media company that specializes in "best-in-class content and experiences created specifically for tomorrow's brand innovators." Today, the FounderMade Innovation Show connects over 1200 industry lea…
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The zero-proof is in the pudding: NA is here to stay
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It’s official: NA is here to stay. No longer relegated to sugary artificial sippers, wellness-oriented consumers can access far more diverse and sophisticated non-alcoholic beverages through a range of retail and food service outlets. Whether they’re going totally “dry” or opting for the more moderate “damp” approach, consumers everywhere (especial…
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Generative AI and the future of food
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Got (green, plant-based) milk? While generative A.I. holds great promise for the future of CPG product formulation and marketing, tech-derived innovations also come with unique challenges. In this episode of the Natural List, Jessica and Adrienne talk with Aadit Patel, vice president product engineering at NotCo, about finding the right balance of …
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Thrive Market on how to stand out at Expo East
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Thrive Market's Jason Bidart and Christine McNerney reveal the ins-and-outs of a highly curated product catalogue and what emerging brands can do to stand out. Thrive Market, a B Corp certified online retailer, is on a mission to make healthy living easy and affordable for everyone. In today’s episode of The Natural List, New Hope Network’s Directo…
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Let's talk about sex(ual) health
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The conversation around women’s health has shifted, not only to a place where stigmas are finally dissolving around topics such as menstruation, menopause, hormones and reproductive health, but also where women can talk frankly about their sexual health, libido and other formerly “off-limits” physiological functions that affect over half of the U.S…
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Weight, weight, don't tell me
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Will Ozempic and other new pharmaceuticals make weight-management supplements a thing of the past? A recent New Hope consumer survey yields surprising results about natural channel shoppers and their willingness to turn to Big Pharma for weight loss's new "silver bullets." Don't miss this week's edition of The Natural List, when hosts Jesica Rubino…
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Sustainability storytelling: Vulnerability, authenticity and impact matter
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Consumers care about what brands are doing to engage in sustainable practices. In fact, more than 30% of natural channel shoppers in a recent survey conducted by New Hope Network have purchased a new product based on its sustainability claims within the past year. At the same time, consumers are wary of greenwashing and want to know the specific st…
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Natural beauty's plastic-free future
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The beauty industry is rife with plastic packaging and excess water, issues that until recently even brands focused on nontoxic formulations did little to address. But thanks to the tireless work of key beauty innovators, including this week's interviewee HiBar Co-Founder and President Nora Schaper, the future of the beauty industry is looking a wh…
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Bivalves and algae and mackerel, oh my!
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Guest host Jenna Fitch joins The Natural List to talk about the sustainable tinned seafood trend featuring highlights from a recent panel of natural CPG founders. Over three billion people in the world get the majority of their protein sources and nutrition from oceans and waterways. Yet in America, oceans are often overlooked as a part of the food…
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Upcycling: How 'trash' food became a climate movement
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In this episode, we take a behind-the-scenes look at the expansion and marketing of the age-old practice now known as "upcycling"—and how it’s motivating brands and consumers to take climate into their own hands (and mouths). We open our conversation with a definition of upcycling, look at SPINS data reflecting this growing trend and examine consum…
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What’s NEXT(Y) in natural products?
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In the third episode of The Natural List, we continue the conversation around sustainable innovations. But this time around we are scrapping the usual format and turning the whole episode into an extended segment of "The List" to talk about our favorite brands and products from the NEXTY Awards. We are joined by members of the New Hope Network team…
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Expo West: not the 'granola show' anymore
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Natural Products Expo West is a confluence of the world’s top CPG changemakers and thought leaders, which comprise the nearly $300 billion natural products industry. Every year, the tradeshow’s State of Natural and Organic keynote unveils the latest industry data and key insights driving future growth. In this episode of The Natural List, New Hope …
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Join the New Hope Network team and industry guests as they share the most compelling and (sometimes off the wall) innovations that are primed to transform the CPG industry and support a global shift toward healthier, more sustainable living. Par Jessica Rubino and Adrienne Smith
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In this episode, we’ll discuss how New Hope Network looks at innovation: Not just what makes its way onto store shelves, but also what happens behind the scenes to ensure companies use business as a force for good. We also talk with Holly Adrien of The Kroger Co. and Emily Kanter of Cambridge Naturals about how brands can partner with retailers to …
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