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What are functional beverages and do they work?
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In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith welcome Food and Beverage Insider staff writer Scott Miller to weigh in on the functional beverage category.
What makes a beverage “functional?” How do retailers, brands and consumers define this emerging category? And who is ultimately responsible for ensuring consumers are informed about a product’s ingredients and efficacy?
This timely conversation identifies current challenges in the functional beverage space and the problems of “pixie dusting,” plus offers insights into the class-action lawsuit against prebiotic soda brand Poppi and highlights the importance of ingredient transparency and accuracy.
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