Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀 Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners. Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing. Join us as we share insights on testing new tactics and uncovering the late ...
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Protect and Grow Your Business with Cybersecurity Expert Curphy Smith
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In this episode Paris hosts Curphy Smith, the Business Development Manager at Century Solutions Group. Curphy has a rich background in managed services and understands the evolving cyber threat landscape. In this conversation, Curphy provides listeners with a roadmap to safeguard businesses. He also shows how to utilize cybersecurity as a catalyst …
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How to Grow, Market, and Monetize Your Podcast with Jeff Umbro
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In this episode Paris is joined by Jeff Umbro, CEO of The Podglomerate, to dive deep into the world of podcasting. Podcasting has become a powerful medium for brands, thought leaders, and content creators to engage with their audience, but it's not without its challenges. Paris and Jeff explore key strategies for podcast production, marketing, and …
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Save Time and Simplify Content Sharing with Repurpose.io - Sean Malarkey
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In this episode of Paris Talks Marketing, Paris speaks with Sean Malarkey, Co-founder and Chief Growth Officer of Repurpose.io, about how content creators can save time and simplify content sharing through effective repurposing. Discover how Repurpose.io allows you to transform a single piece of content from TikTok, Instagram, YouTube, and other pl…
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The Future of Marketing: AI, Customer Relationships, and Digital Marketing | David Arnoux
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In this episode of Paris Talks Marketing, David Arnoux, Co-Founder and CEO of Growth Tribe, shares his insights on modern marketing challenges, the role of AI in business, and principles of long-term relationship building with customers. With over 37,000 alumni and 1,000 companies trained, Growth Tribe is at the forefront of helping organizations d…
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How Accountability and Systems Propel Brand Growth with Ben Catley Richardson
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In this episode Paris speaks with Ben Catley Richardson, the founder of Accountability Viking. Ben shares his journey of becoming the Accountability Viking as a response to being ignored during his self-employment years in marketing and branding. He discusses the importance of standing out, the application of accountability to inspire and meet expe…
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LinkedIn Marketing Strategy for B2B and Personal Brands with Garrett Caudle
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In this episode, Paris interviews Garrett Caudle, CEO of Influent, an executive social agency, to discuss the untapped potential of LinkedIn for B2B marketing. The episode discusses common misconceptions about LinkedIn, the importance of quality over quantity, and strategies for building a successful marketing presence. Paris and Garret also explor…
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Unlocking B2B Growth with Adam Robinson of Retention.com & RB2B
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In this episode of Paris Talks Marketing, we dive into the marketing genius behind Adam Robinson, founder and CEO of Retention.com & RB2B. The two delve into best practices for B2B lead generation, the future of cookies and tracking in the digital world, and how to leverage LinkedIn for personal branding and business growth. Adam Robinson is the Fo…
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Revolutionizing Customer Acquisition with Preston Junger of Nift
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In this episode of Paris Talks Marketing, Paris welcomes Preston Junger, VP of Restaurant Solutions at Nift. Preston shares his journey from traditional office jobs to embracing the flexible, passion-driven work culture influenced by the pandemic. He discusses Nift's innovative approach to helping restaurants acquire customers through personalized …
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Creating Powerful Digital Content with Eric Brooker
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In this episode Paris sits down with Eric Brooker, a revered business leader, author, and podcast host. Eric shares his journey of building a successful personal brand through consistent engagement on LinkedIn, leveraging the platform for immense business growth, and establishing a top 1% globally ranked podcast, 'Counsel Culture.' The two share in…
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Marketing in the AI Era with Alberto Rizzoli of V7
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In this episode of Paris Talks Marketing, Paris talks with Alberto Rizzoli, co-founder of V7, a platform advancing the automation of AI data labeling. They delve into the significant role of AI in marketing, the ethical use of AI in creating genuine content and the risks of saturating the market with AI-generated content. Alberto Rizzoli is co-Foun…
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Building the Sales Engineer of the Future with Arjun Pillai of Docket
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In this episode of Paris Talks Marketing, host Paris talks with Arjun Pillai, serial entrepreneur and CEO of Docket, an AI platform transforming B2B sales. Arjun Pillai is a serial entrepreneur with two successful exits and is currently on his 3rd venture. He is the Co-founder & CEO at Docket Inc., an AI platform that serves as a virtual sales engi…
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Bridging the Skills Gap in the Workforce with Shay David of Retrain.ai
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This episode of Paris Talks Marketing features Shay David, co-founder and CEO of Retrain.a, discussing the misconceptions surrounding AI and automation's impact on the job market. The conversation delves into how AI is transforming the digital landscape, Shay's entrepreneurial journey, and insights on how technology is reshaping skills demands. Sha…
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Scaling Success in a Crowded Market with Chris Heffernan of Dlivrd
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In this episode of Paris Talks Marketing, host Paris dives deep into the entrepreneurial journey of Chris Heffernan, founder and CEO of Dlivrd, a logistics platform connecting brands with independent contract delivery drivers in the U.S. and Canada. Chris shares his early days of doing unscalable tasks to differentiate from competitors, the importa…
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Transforming B2B Marketing with Megan Bowen of Refine Labs
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In this episode of Paris Talks Marketing, host Paris dives into the world of SaaS marketing strategies with guest Megan Bowen, CEO of Refine Labs, a leading B2B demand generation agency that helps B2B companies transform their marketing strategies to generate revenue. Paris and Megan discuss the importance of balancing organic and paid content dist…
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How to Win in SaaS Marketing with Arun Lal
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In this episode of Paris Talks Marketing, host Paris delves into the world of SaaS marketing strategies with guest Arun Lal, a seasoned marketing executive. Arun Lal has 18+ years of experience as a Marketing Executive across enterprises: Microsoft, VMware, and multiple startups: Productiv, Climate (Unicorn acquired by Bayer), Contiq (as Co-founder…
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Unlocking Demand Generation with Liam Bartholomew of Cognism
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This episode of Paris Talks Marketing delves into the strategies behind demand generation versus lead generation, particularly in the competitive SaaS market with Liam Bartholomew, the VP of Marketing at Cognism. Having been there for the last 4.5 years, he helped the company grow its marketing team from 4 to now over 40 people! Liam is passionate …
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Growing a Startup Through SEO Content with Marc Rutzen of HelloData.ai
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This episode of Paris Talks Marketing features Marc Rutzen, CEO and co-founder of HelloData.ai, discussing the impact of generative AI on SEO strategies. Marc shares his journey from founding his company, achieving profitability without external funding, to leveraging AI for efficient real estate data analysis. The conversation also touches on the …
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How Andres Klaric and Fuse Revolutionized the Loan Origination Landscape
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In this episode of Paris Talks Marketing, Paris interviews Andres Klaric, co-founder and co-CEO of Fuse, a company revolutionizing loan origination software for financial institutions with a next-gen loan origination system (LOS) that simplifies lending through self-serve customization, a low-code API builder, and a personalized agent portal. Over …
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Redefining Sales Engagement in the AI Era with Roshan Cariappa of Vymo
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This episode of Paris Talks Marketing features Roshan Cariappa, a marketing leader at Vymo, discussing the evolution and contemporary strategies in SaaS marketing, particularly in sales engagement. Roshan Cariappa is an engineer turned founder turned marketer - he has spent the last 15 years with early stage tech startups, doing the zero to one acr…
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The State of Product-Led Growth with Emilia Korczynska of Userpilot
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In this episode, we dive into product-led growth (PLG) and the effectiveness of content marketing strategies in the SaaS industry with our guest Emilia Korczynska, the head of marketing at UserPilot. Emilia is the Head of Marketing at Userpilot, a Product-Growth Platform for SaaS companies. She’s especially interested in product-led growth, product…
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How Caya & Slidebean Dominated the SaaS Market with SEO and YouTube
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In this episode, we dive into the forefront of SaaS marketing strategies with Caya, CEO of Slidebean. Caya Jose Cayasso, a seasoned entrepreneur with a flair for storytelling, currently spearheads Slidebean, a venture-backed startup established in 2014, as the CEO. Nestled in the heart of New York City, Slidebean assists founders in pitching to inv…
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Andreea Stefan on Driving a 250% ARR Growth from Planable's Organic Content & SEO Strategy
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In this podcast episode, we spoke with Andreea Stefan, the SEO Lead at Planable, a social media content collaboration and approval platform. Andreea Stefan has spent the last 8 years in marketing agencies and client-side, creating and executing SEO strategies, building SEO teams, and managing resources for organic growth. Now, she is the SEO Lead @…
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Narrative Attacks as the New Cybersecurity Threat with Dan Lowden of Blackbird.ai
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Misinformation/disinformation is the number one global risk to organizations across the globe in 2024, as stated by the World Economic Forum. In this episode, we dive into Narrative Intelligence with Dan Lowden of Blackbird.ai. Pay close attention as Dan demystifies the role AI plays in detecting and combating misinformation/disinformation (or what…
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SMS Marketing: The Underused Channel for High Conversion Rates with Georgi Petrov
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In this episode, we explore the world of SMS marketing. Our host, Paris Childress, interviews Georgi Petrov, founder and CEO of NitroPack, as they discuss the benefits of SMS marketing, its use cases, and debunk common myths. Georgi also discusses his success within the Shopify ecosystem and highlights the importance of user-centered product develo…
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The Untapped Potential of Affiliate Marketing for SaaS Explored with Emmet Gibney
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In this episode, Emmet Gibney shares his insights on affiliate marketing for SaaS businesses. Emmet Gibney is the CEO of Rewardful, an all-in-one affiliate management software for businesses using Stripe or Paddle for payments. Rewardful was founded in 2018, and fast forward to today, it has thousands of customers worldwide. We explore common myths…
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Shaping the Future of Sales Emails: The 💜 Lavender Story with William Ballance
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Join us as William Ballance, CEO of Lavender 💜, unfolds the journey from a sales representative to a groundbreaking entrepreneur, transforming the sales email landscape with AI-driven innovations. A sales rep turned startup founder, William Ballance is the co-founder and CEO of Lavender.ai, a tech startup that uses communication psychology and AI t…
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Podcasts As Catalysts for Genuine B2B Customer Connections with Casey Cheshire
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We explore Casey Cheshire's journey from running a marketing automation agency to embracing the power of podcasting in creating genuine B2B connections. Casey Cheshire is a lifelong marketer, serial entrepreneur, and adventurer. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses l…
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Growing your E-commerce Empire with Yaron Been
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Yaron Been, an ecommerce entrepreneur, growth coach, and industrial engineer, discovered his entrepreneurial path almost by accident from a childhood friend. Intrigued at the idea of generating online income, he and his wife built a weak, "shitty" ecommerce store the next day. But to their surprise, they got their first sale that very evening! Sinc…
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The Modern Day Marketing Maze with Eric Holtzclaw
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In this episode, we dive deep into the intricacies of modern marketing with Eric Holtzclaw. Eric, a visionary and a serial entrepreneur, brings over 30 years of experience in tech and marketing to the table. Today, Eric is a Founding Partner and Chief Strategist at Liger, one of Inc. 5000’s fastest-growing companies of 2022, where he’s able to comb…
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Chris Rack on Demand Gen & Capture: Marketing Resilience in Tough Times
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This episode is a deep dive into Chris Rack's blueprint for marketing resilience in a down economy. Chris, the CEO of MRP, connects B2B marketers with revenue-propelling demand solutions across the buyer journey. Chris’s 17+ years in B2B sales and marketing technology include scaling organizations from sub $10M to $80-$100M annual revenue. His jour…
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Jason Swenk on Building and Scaling Marketing Agencies
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Jason Swenk is the agency advisor & coach who guides marketing agencies through a proven framework for growing their agency faster. Jason has written the book for growing an agency from nothing to two 8 figure agencies. Jason currently hosts the Smart Agency Master Class Podcast, a Digital Marketing Agency Owner podcast for sharing the strategies a…
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The Road to $1M ARR with 3 People & Driving Growth with Snitcher's Rohan Hayes
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In a world where skydiving was his biggest thrill, Rohan Hayes never expected that a new passion would come soaring into his life. As he reminisces about his exhilarating experiences and the burnt-out skydivers he encountered, little did he know that his path would take an unexpected turn. 👉 His professional journey began in the commodities industr…
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The Power of Personalized Cold Email Outreach with HyperGen's Alex & Kien
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Discover the power of outbound marketing as Kien and Alex defy the stigma and overcome the challenges of personalization for higher email response rates and increased sales growth. In this episode, you will learn how to: Boost your lead generation with effective outbound marketing strategies. Maximize your email outreach success with personalized c…
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Driving Future High-Growth with Demand Gen: Deanna Shimota's Triple-Channel Approach
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While lead generation focuses on the 5% of companies currently in the market, demand generation aims to capture the other 95% that are not actively looking to buy. In this episode, Deanna Shimota discusses the three legs of a successful demand generation strategy: the website, managed channels, and third-party channels. She emphasizes creating targ…
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Pricing Your SaaS Product with Dan Balcauski: Are You Conveying Your Value?
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Pricing can make or break your SaaS business. "Most executives think that what you charge determines your success. In fact, who and how you charge determines your success." Finding the perfect pricing strategy in a landscape filled with changing variables and diverse revenue streams can feel like searching for treasure in a vast sea. Surprisingly, …
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No Ads, No Hacks: B2B SaaS Growth Systems for Explosive Results with Mark Osborne
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It's time to break free from the endless chase of shiny tactics and growth hacks that lead to burning money without results. There's a smarter path to market domination: scalable systems and processes firmly rooted in the marketing basics. Mark Osborne shares the keys to predictable growth - setting up systems in your organization that could have y…
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Don't Hit Snooze on First-Party Data Strategy with Greg Kihlström of GK5A
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A wake-up call for businesses everywhere: either adapt to the First-Party Data (1PD) era or risk falling behind! In this episode, we explore the dynamic intersection of artificial intelligence, marketing technology, personalized customer experiences, and 1PD. Though not a marketing world newcomer, AI is experiencing a renaissance. From harnessing g…
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Why ABM Is the Only Marketing Choice for B2B with Joana Inch of HAT Media
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In this episode, Joana shares the basic principles of Account-Based Marketing (ABM) and why ABM is the only marketing choice for B2B companies targeting mid- to enterprise-level accounts. 👉 Joana Inch is the founder of HAT Media, a B2B and Account-Based Marketing (ABM) Agency. She is a best-selling author of Go To Market, a regular educator at the …
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Design a High-Profit Digital Marketing Agency with Raul Hernandez Ochoa of Do Good Work
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Are you tired of being seen as just another player in the market? Raul will teach you how to shatter the glass ceiling in your industry, making clients come to you and positioning your agency as a unique powerhouse rather than a commodity. In this episode, Raul shares his Productive Profits® strategies that will revolutionize how you operate your a…
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Connect Your Data to ChatGPT & Grow Your Business with Shanif Dhanani
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Join us as we dive into the world of ChatGPT in this episode with Shanif Dhanani, Founder & ChatGPT consultant at Locusive. With his software development and data science background, Shanif helps businesses understand and build systems that connect their internal and proprietary systems to ChatGPT, enabling internal employees, customers, and other …
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Embracing the Startup Chaos & How Repositioning Cut CAC by 52% with Andrej Persolja
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The early-stage startup journey is a mess! As you strive to validate your vision and achieve growth, you encounter a chaotic mix of challenges. Gaining customers becomes a hit-or-miss scenario that impacts both your progress and marketing tactics, leaving you unsure who your best-fit audience truly is. You need to bring order to this startup mess. …
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Every SaaS company plays for high stakes, but what does it take to dominate the market right now? Welcome to Paris Talks Marketing, the podcast where we dive deep into the latest trends and strategies in SaaS marketing that are really working today. We've recently rebranded. Our guests are SaaS CMOs, founders, and specialists, and we discuss one tr…
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A Glimpse into the Future: Interactive Web3 & AI Assistants with Alexander De Ridder of INK
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Leap into the future of the Interactive Web3 and AI Assistants War between Google Bard, ChatGPT, and more! With Alexander De Ridder, we discuss the limitations of Web2 and the need for a shift towards a more AI-friendly infrastructure. In this episode, you will find out what's the future of marketing & search and more about the three driving forces…
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CRM Wars: HubSpot Takes on Salesforce & More with Connor Jeffers of Aptitude 8
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Can Hubspot beat Salesforce? 🎙️ When SaaS companies aim to fuel their business growth through CRM, choosing the right option can be challenging, especially with the intense debate about which CRM platform reigns supreme: HubSpot or Salesforce. And our guest, Connor, is here to show you which CRM would better fit your needs! 👉 Connor Jeffers is the …
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Cracking Predictive Lifetime Value with First-Party Data and Nikolay Stefanov of Hop Online
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🎙️ In part two of our theme, First-Party Data in Marketing, we've invited our data scientist, Nikolay Stefanov, to discuss one of the main benefits of 1PD: using it to predict customer lifetime value! 👉 Nikolay Stefanov is our Chief Data Scientist at Hop Online, working on various data science projects and primarily trying to crack predictive lifet…
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The First-Party Data Revolution in Marketing with Matt Parisi and AnnMarie Wills
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We're excited to share our first rebranded podcast episode with you! 🎙️ In our first theme, First-Party Data in Marketing, with AnnMarie and Matt, we discuss the importance of collecting and using first-party data (1PD) to improve your marketing efforts. 👉 AnnMarie Wills is the Co-Founder and CEO of Leverage Lab, a 1PD consultancy specializing in C…
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Every SaaS company plays for high stakes, but what does it take to dominate the market right now? Welcome to Paris Talks Marketing, the podcast where we dive deep into the latest trends and strategies in SaaS marketing that are really working today. We've recently rebranded and we're bringing the fun with a new format that's jam-packed with value. …
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The Misunderstood Power of Cold Outreach with Florian Decludt
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Florian Decludt is a teacher-turned-growth marketer and content creator. He's worked on over 60 different growth projects in 6 different countries. Florian has grown his presence on LinkedIn from 944 connections to 32,000 + followers in less than 2 years. Formerly a Growth Marketer at Reddot Growth, Florian is now a Client Advisor at Venli Consulti…
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The Danger of Silver Bullet Thinking for SEO with Sam Dunning of Web Choice
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Sam Dunning is the co-owner at Web Choice, an award-winning web development and digital marketing company. He's also the host of a B2B marketing podcast called the Business Growth Show. Join us to learn why SEO isn't dead and how to make your website your best salesperson. And don’t forget to subscribe on your favorite podcast platform for more pra…
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Don't Let Your Business Become Dehumanized with Ethan Beute of BombBomb
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The channels that we're trying to connect and communicate in are noisier and more polluted than ever. So how can you truly connect with customers? Ethan Beute is with us to uncover how to foster human-centered communication with the power of video messaging. Ethan Beute is Chief Evangelist at BombBomb, Wall Street Journal bestselling co-author of H…
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