‘9WERKS Radio’ @9werks.radio is your dedicated Porsche and car podcast, taking you closer than ever to the world’s finest sports cars and the culture and history behind them. The show is brought to you by 9werks.co.uk, the innovative online platform for Porsche enthusiasts. Hosted by Porsche Journalist Lee Sibley @9werks_lee, 911 owner and engineer Andy Brookes @993andy and obsessive Porsche enthusiast & magazine junkie Max Newman @maxripcor, with special input from friends and experts aroun ...
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The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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This podcast is a place to talk about creativity, learn about some artists and writers. It is a safe place for artists and writers to learn about each other's creative processes and craft.
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Entertainment talk including film, tv, comedy, wrestling, comic books and more! Hosted by Brandon M. Prosek and guests who join the conversation! Support this podcast: https://podcasters.spotify.com/pod/show/entertainment-buffet/support
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How to manage an actual online community platform, with Oprah Daily’s Pilar Guzmán
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“Community” is one of those words that has been co-opted by businesses and euthanized into a euphemism for “audiences,” “subscribers,” “customers,” etc. But Oprah Daily has created an actual community. Seriously, it’s called The Oprah Insider Community. The platform – which costs $55 a year to access – mixes aspects of YouTube, Facebook, Slack and …
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Henry from Lakeside Classics joins Max and Lee to discuss the fallout from the launch of the 992.2 GT3. Featuring stats and specs for the seventh-generation GT3, Max also reveals how to spec an S/T ‘Lite’ from the new Touring. ‘9WERKS Radio’ @9werks.radio is your dedicated Porsche and car podcast, taking you closer than ever to the world’s finest s…
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A postmortem on this year’s TV and streaming upfront ad market with UM Worldwide’s Marcy Greenberger
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After a string of somewhat monumental upfront cycles since 2020, this year’s annual haggle between TV and streaming ad buyers and sellers was hard-pressed to prove its significance. And yet it did. “The biggest shift or change this year is it was really a reset year from a digital video standpoint in terms of pricing,” UM Worldwide’s chief investme…
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Dansk: keeping history moving
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Martin Frank from Dansk-Original joins us from Denmark to discuss the company well known for supplying body panels and exhausts to enthusiasts around the world via our friends at Heritage Parts Centre. We find out all about the company, including its continued family ownership, how panels for air-cooled classics are made, and how the manufacturing …
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In data obsessed marketing landscape, Hinge CMO Jackie Jantos talks brand building
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CMOs are once again grappling with the age old question of their role in the C-suite. The job has gotten more difficult in today’s business landscape as marketers face increasing pressure to tie marketing to business results (all while being asked to do more with less money). In some cases over the last few months, companies like Hyundai and Starbu…
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Deep-dive into the history, tech and performance of the 991.1 GT3 RS as we take a stunning PTS example for a test drive, hear first-hand accounts from current owners, and get the expert lowdown from specialists RPM Technik. Want to find your dream 911 GT3 RS? Find it now on the 9WERKS Marketplace! ‘9WERKS Radio’ @9werks.radio is your dedicated Pors…
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How Disney is nearing its goal to automate 75% of ad sales by 2027
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The Walt Disney Company plans to automate 75% of its advertising business by 2027. And the company took a further step toward that end in this year’s annual TV and streaming advertising upfront market. “Of the streaming dollars that came in, of those billions of dollars, more than half of them are transacted programmatically,” Disney’s svp of addre…
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Lee, Andy and Phil Raby debate their greatest drives. Discussing the relationship between the car, the road and company kept. ‘9WERKS Radio’ @9werks.radio is your dedicated Porsche and car podcast, taking you closer than ever to the world’s finest sports cars and the culture and history behind them. The show is brought to you by 9werks.co.uk, the i…
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New York Liberty's Shana Stephenson on building basketball team's brand and keeping fans in the game
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WNBA's New York Liberty is having a moment. It just finished the regular season last Thursday with the best record in the league, defeating top teams like the Las Vegas Aces and the Connecticut Sun. Meanwhile, the team’s mascot Ellie the Elephant has become a celebrity in her own right, known for her dance moves and fashion. But it hasn’t always be…
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Alex Ross: SharkWerks
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Alex Ross the founder of SharkWerks joins us. Lee and Max had a ride in their new 997 Touring concept last year, Alex updates us on that project and what else is keeping the crew busy at SharkWerks. You can find SharkWerks at www.sharkwerks.com and @sharkwerks ‘9WERKS Radio’ @9werks.radio is your dedicated Porsche and car podcast, taking you closer…
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How long-form production company Long Lead is investing in the art of journalism
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In the age of disrupted digital audiences, media companies are incentivized to constantly be counting clicks, pageviews and engagement — all while optimizing for how those metrics can be best monetized. But Long Lead, a long-form journalism production company, wants to redefine the journalism business model to bring art back into the craft of journ…
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Magnus Walker & a roadtrip to Luftgekühlt
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Magnus Walker joins us at Luftgekühlt Copenhagen for a chat about his love for Turbos. Plus, Andy gives the inside line on the Driven Not Hidden Collective’s 2,000-mile road trip to Luft DNK… in air-cooled Porsches! Join us in future road trips by signing up to the DNHC. Visit Patreon.com/9WERKS ‘9WERKS Radio’ @9werks.radio is your dedicated Porsch…
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How Babylist's chief growth officer Lee Anne Grant navigates the AI roadmap
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Marketers’ attention to the industry’s latest shiny object, generative AI, has yet to shift out of focus. Some agencies have moved to ink enterprise-level deals with major AI players, like OpenAI, Runway and soon, Perplexity. As these AI-powered tools continue to flood the marketplace, agencies and brands alike say they’re creating auditing policie…
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Ian Callum: His love for Porsche
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Ian Callum is infamous for designing Jaguars, but did you know he has a deep rooted love for Porsche and air-cooled Volkswagens? We also talk to Henry and Danny from Lakeside classics during the 9WERKS event at their premises, and the guys from GT Mania give us an update on the upcoming GT3 celebration drive around Europe. ‘9WERKS Radio’ @9werks.ra…
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Why Sam’s Club's ad platform is banking on member data to attract advertisers
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The retail media network space is shaping up to be a competitive one. With countless retailers vying for ad dollars, which retailer gets the bulk of said dollars depends on size and scale. With an expansive brick-and-mortar footprint in the U.S., size and scale are what Sam’s Club Member Access Platform (MAP), the company’s retail access and ad pla…
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Jeff Zwart: a life with Porsche
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Jeff Zwart joins Andy & Max to discuss his life with Porsche. Highlights include his view on recent restomods, his racing history at Pikes Peak, biking across Europe to the 1972 Olympics and, of course, Jeff’s involvement with the car show for the instagram era, Luftgekühlt. 9WERKS is road tripping to Luft Copenhagen from Wednesday, if you are a la…
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Amid layoffs and cost cutting, Time CEO Jessica Sibley is expecting a 'very strong second half'
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Even billionaire-backed media companies are not immune to the challenges facing the media and digital advertising industries.Last week, 22 staffers were laid off from Time — which is owned by Salesforce founder and CEO Marc Benioff and his wife and philanthropist Lynne Benioff — as part of a larger reduction of operational costs amid ad revenue dec…
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New Restomods at Car Week
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9WERKS Radio in association with Heritage Parts returns for a new series as we catch up on all the new restomods that were uncovered during Car Week, including the Tuthill GT ONE, RUF Rodeo, Gunther Werks GWR, Kalmar 9X9 and 993 Speedster from Porsche’s Sonderwunsch division. Get up to 10% off your basket at heritagepartscentre.com using the code ‘…
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Future's Jon Steinberg shares his philosophy on AI content licensing deals
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Big changes came for the media industry in 2024. Between generative AI technology companies spending millions of dollars to license their content and Google flip-flopping on third-party cookie deprecation plans, publishers have had a lot to sort through. When asked which has been the bigger concern to him, Future plc’s CEO Jon Steinberg said, “The …
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Michael Mauer: Porsche's head of design talks to 9WERKS!
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Michael Mauer has been chief of design at Porsche for 20 years. To mark the occasion, 9WERKS joined Mauer in Stuttgart for a lengthy conversation covering his life and career which has culminated in holding one of the most influential positions in the global automotive game. Enjoy this extended version of our chat with Mr Mauer, as a special episod…
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How Baked by Melissa's CEO and co-founder Melissa Ben-Ishay went from founder to influencer
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With so many changes happening across the digital marketing landscape, sometimes the best strategy is to have no strategy at all — at least when it comes to social media, according Melissa Ben-Ishay, co-founder and CEO of dessert company Baked By Melissa. Instead, Ben-Ishay props her phone up on her kitchen counter at least once a week, where she w…
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How Twitch CMO Rachel Delphin works to woo livestream creators in a fragmented digital marketplace
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In the midst of a booming creator economy, where U.S. marketers are expected to shell out $7.14 billion on influencer marketing by the end of this year, according to Goldman Sachs Research, livestreaming platform Twitch is making a play for creator and advertiser attention, competing against other big tech platforms. Last year, the company was repo…
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Third-party cookies are hanging on, but Epsilon says brand marketers should still focus on first-party data
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Google may have changed course on its approach to third-party cookie deprecation on Chrome, but that doesn’t mean brand marketers should take their foot off the pedal when it comes to testing cookie-less targeting solutions. At least that’s what Rachel Cascisa, vp of platform adoption at Publicis’ marketing tech company, Epsilon, believes. As it is…
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The story of Weissach UK
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Andy & Lee are joined by Tom Atherton, owner at Porsche specialist workshop, Weissach UK. Tom explains how he swapped a suit for spanners, ditching a well-paying desk job to work with the cars he’d always dreamed about. Today, Weissach UK are a rapidly expanding Porsche specialist business serving enthusiasts all over the north of England. Check th…
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