Les meilleurs podcasts Klipfolio Inc (2024)

1
The Future of Healthcare, with Duncan Weatherston 30:26

3M ago30:26

30:26

In this episode of the Metric Stack Podcast - a must-listen for anyone interested in the future of healthcare and information technology - hosts Allan Wille and Lauren Thibodeau sit down with Duncan Weatherston, CEO of Smile Digital Health, a health data platform. Duncan talks about his company’s mission to transform global healthcare through innov…

1
Back to First Principles, with James Neufeld 27:26

6M ago27:26

27:26

In this episode of the Metric Stack podcast, James Neufeld, CEO of Samdesk, digs into the critical role metrics play in communication between company leadership and board members, particularly post-Series A and B funding rounds. James talks about the universality of metrics as a language for investors, who often lack deep domain expertise and rely …

1
Tech Company Valuations, with Ed Bryant 30:28

8M ago30:28

30:28

In this podcast interview, Allan Wille and Lauren Thibodeau discuss tech company valuations with Ed Bryant, President and CEO of Sampford Advisors. Ed defines valuation as the price a buyer will pay for your business either by purchasing it outright or as part of a merger and acquisition transaction. He suggests the only way to learn the true value…

1
Optimizing LTV to CAC at Unbounce, with Alex Nazarevich 23:15

9M ago23:15

23:15

Today's guest is Alex Nazarevich, Vice President of Growth at Unbounce. We dive into the marketing strategies and principles behind the company's success. Alex’s team uses the Lifetime Value to Customer Acquisition Cost (LTV to CAC) ratio, not just as a marketing metric, but as a unifying force across departments. This approach underscores the impo…

1
What is Customer Return on Investment? with Greg Boyd, Uvaro 29:15

11M ago29:15

29:15

Today's guest is Greg Boyd. He's the VP of Customer Excellence at Uvaro, a company that helps people transition into careers in tech sales through subscription based education and networking programs. In his role, Greg is responsible for the end-to-end revenue generation and retention strategy for the business. Today, we're going to chat with Greg …

1
Supercharging Humans with Johan Baltzar, Steep 36:46

1y ago36:46

36:46

In this interview, Allan Wille, CEO at Klipfolio, sat down with Johan Baltzar, co-founder and CEO of Steep. Klipfolio and Steep share the same vision. They believe in a new generation of analytics products that enable business users to work with centrally-defined metrics in a self-serve environment. Their conversation explored the ever-evolving lan…

1
Reverse ETL, BI, AI, and more with Brian Kotlyar, Hightouch 32:03

1y ago32:03

32:03

Allan Wille, CEO at Klipfolio, sat down with Brian Kotlyar, VP of Marketing & Growth at Hightouch, a reverse ETL solution that makes data manipulation, extraction, and moving smooth, easy, and fun for data engineers. Their conversation explored the potential of reverse ETL, the pressing challenges of modern business intelligence (BI), and the excit…

1
What is Gross Revenue Retention? with You Mon Tsang, ChurnZero 21:53

1+ y ago21:53

21:53

Today we’re joined by You Mon Tsang, a 4 time founder and CEO experienced with both enterprise and consumer applications. You Mon is currently founder and CEO at ChurnZero, a company dedicated to helping subscription businesses battle churn. It’s appropriate then that today’s metric is Gross Revenue Retention, a metric that gets to the heart of chu…

1
What is Willingness to Pay? with Dan Balcauski, Product Tranquility 28:56

1+ y ago28:56

28:56

Today we’re joined by Dan Balcauski, founder of Product Tranquility, and an expert on B2B SaaS pricing and packaging. Prior to founding Product Tranquility, he did a lot of things, but the coolest we think was his solo round-the-world expedition to 21 countries. Today's topic: Willingness to Pay.Par Klipfolio Inc.

1
What is Return on Ad Spend? with Zack Wenthe, Treasure Data 27:30

1+ y ago27:30

27:30

Today’s guest is Zack Wenthe, Sr Product Marketing Manager at Treasure Data. Zack’s worn many hats over the years, all tied together through the power of storytelling to drive revenue. This week's metric: Return on Ad Spend.Par Klipfolio Inc.

1
What is reply rate? with Michael Barber, Marketing Strategist 28:44

1+ y ago28:44

28:44

Today we’re joined by marketing strategist Michael Barber, recognized by Adobe/Marketo as one of the top 50 marketers in the world. Having worn both in-house and agency hats throughout his career, today, you’ll find him working with brands as varied as MeUndies, Johnson & Johnson, Aptean, and Ithica College. This week's metric: Reply Rate…

1
What is Lead Velocity Rate? with Corey Haines, SwipeWell 25:43

1+ y ago25:43

25:43

We’re joined today by Corey Haines, Co-founder at SwipeWell, Founder of Swipe Files, and former Head of Growth at Baremetrics. Corey is a marketer, entrepreneur, podcaster, and investor on a mission to help people with exceptional products, services, and content get the attention they deserve. Today's metric: Lead Velocity Rate.…

1
What are Product Qualified Leads? with Wes Bush, ProductLed 23:50

1+ y ago23:50

23:50

In today's episode, we’re joined by Wes Bush, founder and CEO of ProductLed and bestselling author of Product-Led Growth: How to Build a Product That Sells Itself. Now who doesn’t want that? Today's metric: Product Qualified Leads or PQLs.Par Klipfolio Inc.

1
What is Sales Closing Ratio? with Jeremy Moser, uSERP 18:04

2y ago18:04

18:04

In today’s episode, Allan talks to Jeremy Moser, founder and CEO of uSERP, a 30 person agency that earns SaaS companies high-authority backlinks through digital PR. Today’s metric: Sales Closing Ratio. What is Sales Closing Ratio? How does this metric impact sales and marketing? What’s the difference between Sales Closing Ratio and Leads to Won Rat…

1
What is MQL Attribution? with Steffen Hedebrandt, Dreamdata 24:59

2y ago24:59

24:59

In today’s episode, Allan and Lauren talk to Steffen Hedebrandt, co-founder and CMO of Dreamdata, a B2B revenue attribution platform. They dive into the world of marketing qualified leads and attribution. What are the nuances of MQL attribution? Is MQL attribution a predictable metric? How do you track MQL attribution? What’s the difference between…

1
What is User Activation Rate? with Ramli John, Appcues 23:59

2y ago23:59

23:59

In today’s episode, Allan talks to Ramli John, Director of Content at Appcues and the #1 Amazon bestselling author of Product-Led Onboarding. Allan and Ramli talk about User Activation Rate, arguably one of the most important Pirate Metrics or “AARRR”: Acquisition, Activation, Retention, Referrals, and Revenue. Activation is a critical metric for t…

1
What is Annual Projected Revenue? with Ray Rike, RevOps Squared 27:25

2+ y ago27:25

27:25

In today’s episode, Allan and Lauren talk to Ray Rike, Founder and CEO of RevOps Squared, about Annual Projected Revenue. What type of pricing model does this metric work for? What factors do you have to consider when looking at Annual Projected Revenue? What metrics work in harmony with Annual Projected Revenue? What does good, better, best look l…

1
What is Marketing Contributed ARR? with Marissa Homere, Irwin 23:46

2+ y ago23:46

23:46

In today’s episode, Allan and Lauren talk to Marissa Homere, VP Marketing at Irwin. Marissa shares her expertise on Marketing Contributed Annual Recurring Revenue (ARR). How do you attribute marketing influenced or directly contributed ARR? How do you track a non-linear customer journey and attribute ARR accordingly? How do you report on marketing …

1
What is Retention? with Christina Garnett, HubSpot 31:53

2+ y ago31:53

31:53

In today’s episode, Allan and Lauren talk with Christina Garnett, Senior Marketing Manager, Offline Community and Advocacy at HubSpot. Christina dives into retention in the context of community management and customer advocacy. How do you define retention in this context? What do a community and the flywheel have in common? How do you measure the v…

1
What is Bookings? with Alamin Mollick, Posh Technologies 26:17

2+ y ago26:17

26:17

In today’s episode, Allan and Lauren talk with Alamin Mollick, Head of Finance at Posh Technologies. What are Bookings? What’s the difference between bookings and revenue? How should you approach bookings, knowing there is risk? What’s the difference between subscription bookings and service bookings? How does bookings fit into a usage-based pricin…

1
What is Net Dollar Retention? with Laura Lenz, OMERS Ventures 20:56

2+ y ago20:56

20:56

In today’s episode, Allan and Lauren talk with Laura Lenz, Partner at OMERS Ventures. Laura talks about Net Dollar Retention. What is NDR? Is NDR just for SaaS companies? Is there a company size that’s too small or too early to track it? Is NDR a factor in valuation of a company? “My advice is to know the number right before the investor that you’r…

1
What is Cash Conversion Score? with Dave Kellogg, Balderton Capital 21:40

2+ y ago21:40

21:40

In today’s episode, Allan and Lauren talk with Dave Kellogg, Executive in Residence at Balderton Capital. Dave goes all-in on Cash Conversion Score: What’s the difference between cash conversion score, capital consumption, and the growth efficiency index? What efficiency does cash conversion score measure? Dave also why cash conversion score is imp…

1
What is Time to Value? with Donna Weber, Customer Onboarding Expert 23:42

2+ y ago23:42

23:42

In today’s episode, Allan and Lauren talk to Donna Weber, Customer Onboarding Expert. What is Time to Value and why is it important in the context of customer onboarding? The goal of customer onboarding is to make your customers the heroes — they buy your product to save money, to make money, to save time, or be compliant. So if you’re not helping …

1
What is Magic Number? with Will Cordes, KPI Sense 23:49

2+ y ago23:49

23:49

In today’s episode, Allan and Lauren talk to Will Cordes, CEO and Founder of KPI Sense. Will shares his insight on Magic Number: What is magic number? What does it measure? How do you calculate magic number? What are the nuances of this metric? What does magic number pair well with? Hear the answer to these questions and more in this week’s episode…

1
What is Average Revenue Per User? with Vicky Freed, Differly 23:25

2+ y ago23:25

23:25

In today’s episode, Allan and Lauren talk to Vicky Freed, Chief Strategist, Loyalty, Data, and Customer Performance at Differly. Vicky goes in-depth on Average Revenue per User (ARPU): What is ARPU? How do you segment average revenue per user? How do you calculate ARPU? Is there businesses that shouldn’t track ARPU? Hear the answer to these questio…

1
What are Ad Impressions? with Lawrence Quan, Rewind 24:01

2+ y ago24:01

24:01

In today’s episode, Allan and Lauren talk to Lawrence Quan, Head of Revenue Operations at Rewind. Lawrence takes a deep dive on ad impressions: What are ad impressions? What’s the difference between ad impressions and ad clicks? Where do ad impressions sit in the funnel? How do you track ad impressions? What other metrics does ad impressions pair w…

1
What is Net Promoter Score? with Jennifer Batley, Batley Advisory 31:59

2+ y ago31:59

31:59

In today’s episode, Allan and Lauren talk to Jennifer Batley, Founder of Batley Advisory. Jen answers the questions surrounding Net Promoter Score (NPS): What is NPS? Who should use NPS? How do you calculate NPS? How do you segment your customers for the survey? What is a detractor and what is a promoter? Hear the answer to these questions and more…

1
What is Weighted ACV? with Nnamdi Iregbulem, Lightspeed Venture Partners 22:25

2+ y ago22:25

22:25

In today’s episode, Allan and Lauren talk to Nnamdi Iregbulem, Partner at Lightspeed Venture Partners. Nnamdi shares his insight on Weighted ACV. What makes it weighted? How do you calculate weighted ACV? When should a company start tracking weighted ACV? Hear the answer to these questions and more in this week’s episode. Read Nnamdi’s article on W…

1
What is the Sean Ellis Test? with Pablo Srugo, Mistral 23:59

2+ y ago23:59

23:59

In today’s episode, Allan and Lauren talk to Pablo Srugo, Principal at Mistral Venture Partners and host of the Product-Market Fit Show. Pablo dives into the Sean Ellis Test metric: what is it? How do you measure it? Who should measure it? Where and how often do you ask the question? Hear the answer to these questions and more in this week’s episod…

1
What are Marketing Qualified Leads? with Jon Taylor, Klipfolio 21:44

2+ y ago21:44

21:44

In today’s episode, Allan and Lauren talk to Jon Taylor, Director of Marketing at Klipfolio. Jon drops his knowledge on marketing qualified leads: Is the MQL dead? How do you define an MQL? Where does the MQL fit into the customer lifecycle? What are the nuances of this metric? Is there anyone who shouldn’t track MQLs? Hear the answer to these ques…

1
Andrew Millar: Adapting to the sudden change in the way we work 30:56

3y ago30:56

30:56

In today’s episode, Allan and Lauren talk to Andrew Millar, founder of Relogix. As a company that monitors occupancy data, it’s easy to see how the sudden shift to remote work changed everything. Tracking occupancy data evolved to using sensors to figure out social distancing and time spent in the office, which then was used in real-time to control…

1
Laura McKay: On using data to drive curiosity 22:36

3y ago22:36

22:36

In today’s episode, Allan and Lauren talk to Laura McKay, COO of PolicyMe. PolicyMe is on a mission to protect families with honest and uncomplicated life insurance with a DTC product and an ecommerce experience for the next generation of policy purchasers. But how do you overcome the barriers of purchasing life insurance? That’s where PolicyMe is …

1
Kyle Braatz: Measuring your purpose-driven business 20:44

3y ago20:44

20:44

In today’s episode, Allan and Lauren talk to Kyle Braatz, co-founder and CEO of Fullscript, a company on a mission to help people get better. Fullscript rallies around their North Star metric, which is also their driving force: how many people is Fullscript helping get better everyday? And what about the traditional metrics like NRR and LTV:CAC? Wh…

1
Mike Grouchy: On asking 'why?' 19:53

3y ago19:53

19:53

In today’s episode, Allan and Lauren talk to Mike Grouchy, CEO of Ottawa-based SaaS company Pagecloud. Mike shares two ways Pagecloud uses data to do business: approach everything with a hypothesis (Ask yourself: Why are we doing this?) and building a culture of discovery. By combining a hypothesis and curiosity with key metrics—this is where the m…

1
Solon Angel: On how to measure value 31:00

3y ago31:00

31:00

In today’s episode, Allan and Lauren talk to Solon Angel, founder of MindBridge. For Solon, ideas are abundant, but the key is to write it down and let it settle. This process is how some of his biggest entrepreneurial ventures started. Solon shares his unique perspectives on value creation, trusting your data, and how a group of highly committed i…

1
Aydin Mirzaee: The art of productive meetings 30:36

3y ago30:36

30:36

Have you ever attended a meeting and thought: “This could have been an email." In today’s episode, Allan and Lauren talk to Aydin Mirzaee, co-founder and CEO of Fellow.app, a meeting productivity and team management tool. Fellow isn’t Aydin’s first business venture. His experience includes a snow shovelling business, a web development company, and …

1
Allen Lau: How do you measure creativity? 25:58

3y ago25:58

25:58

In today’s episode, Allan and Lauren talk to Allen Lau, co-founder and CEO of Wattpad, the world’s largest social storytelling platform. For Allen, data, analytics, and numbers are in his DNA. In the early days of Wattpad, as thousands of writers and hundreds-of-thousands of readers used the platform every day, the impossible task of manually looki…

1
Mike Potter: The growth hypothesis 34:49

3y ago34:49

34:49

In today’s episode, Allan and Lauren talk to Mike Potter, co-founder and CEO of Ottawa-based SaaS company, Rewind. Rewind is a back-up service for SaaS applications to copy critical and important business data into the cloud. Think of it as insurance for your data! What started as an itch to start a side project evolved into a hypothesis: the churn…

1
Erin Bury: Using data to revolutionize estate planning 28:48

3y ago28:48

28:48

In today’s episode, Allan and Lauren talk to Erin Bury, co-founder and CEO of Willful. Erin shares the catalyst for launching Willful and the journey they are on to de-stigmatize death. Erin admits that when they started Willful, data wasn’t front and centre. It wasn’t until their CTO championed clean data and analytics, and shifted Willful’s data …

1
Official Trailer - Welcome to the Metric Stack Podcast 1:01

3y ago1:01

1:01

The Metric Stack podcast is the place to hear how founders, leaders, marketers, and more succeed with data. Whether you’re struggling with data, reluctant to take the leap or maybe you’re a seasoned expert with years of experience, you'll hear stories from people like you who have used data to grow and scale their business.…

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