Hi! It's Ashy Jones and Erika Glam and we are the creators of Beauty Implementor podcast! If you're looking to start or grow a successful beauty business, THIS is the podcast for you. Just make sure to IMPLEMENT!
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Managing a small team or business comes with a unique set of challenges. With limited resources and man power - it's easy for things to often times feel chaotic and out of your control. How can you as a leader accomplish your goals while keeping your team engaged, effective, and accountable? This podcast will give you practical strategies that you can implement now to lead your team or business to reach it's fullest potential.
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The Agency Backstage Pass is created for marketing agency owners who want to power their companies with world-class practices, processes, tools, and people. Host Clodagh Higgins will give you a backstage pass inside rockstar marketing agencies– interviewing their owners and senior executives about creative solutions to address common agency challenges. If you work in a marketing agency, and you’re looking for tips and systems to help create more flexibility and freedom, this podcast is for y ...
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"Lift Your Moving Marketing" is the go-to podcast for moving company owners and their teams looking to elevate their business in the digital world. We dive deep into the latest and most effective digital marketing strategies tailored specifically for the moving industry each week. This podcast is your guide whether you're just starting or looking to enhance your existing marketing efforts. Schedule Your Lead Acceleration Call; https://movingmarketingresults.com/schedule/ Our episodes cover v ...
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#27 Maximizing Facebook Ads for Moving Companies with Josh Wheeler
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In this episode of the Lift Your Moving Marketing Podcast, Christina Hawkins sits down with Josh Wheeler, a Facebook Ads expert from Results Driven Marketing, to discuss how moving companies can leverage Facebook (Meta) ads to boost their business. Josh shares valuable insights from his 15 years of experience working with companies on their Faceboo…
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#26 Lessons from Zane Ponsetti of Wildcat Movers
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In this Lift Your Moving Marketing Podcast episode, host Christina Hawkins sits down with Zane Ponsetti, the mastermind behind Wildcat Movers and Pro Mover University. Zane shares his journey from starting with a single truck to running a thriving moving company with 13 trucks—all while managing operations remotely from Durango, Colorado. They dive…
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#25 How Can EOS Enhance Your Company’s Success with Lyn Askin, EOS Implementor
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In this episode, Christina interviews Lyn Askin, a Certified EOS Implementer® and CEPA®, to explore how the Entrepreneurial Operating System (EOS) can transform moving companies. Lyn explains the core components and benefits of EOS, addressing common challenges faced by the moving industry and illustrating how EOS can help set and achieve business …
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In this episode of "Lift Your Moving Marketing," host Christina Hawkins describes the crucial differences between marketing CRMs and operational CRMs for moving companies. Discover how operational CRMs like SmartMoving and MoverBase streamline day-to-day activities while marketing CRMs focus on nurturing leads, building customer relationships, and …
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Join host Christina Hawkins as she shares guerrilla marketing tips tailored for new moving company owners. Discover cost-effective strategies to build your business foundation, enhance customer service, and grow your network. Tune in for actionable advice and start your journey to success! Thanks for catching the Lift Your Moving Marketing podcast.…
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In this episode focuses on a critical aspect of running a Google ad campaign: the significance of patience. Join us as we explore why giving your Google ad campaign enough time to mature is crucial for achieving the best results. Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in t…
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#21 Mastering Moving Referrals From A Realtor
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In this episode, host Christina discusses with Houston realtor Jennifer Bartlow the significant relationship between real estate agents and moving companies. Jennifer highlights the importance of trust and personal connection, advocating for moving companies to engage more directly with realtors through events and personalized service strategies. S…
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#20 Mastering Landing Page Essentials
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I dive deep into the essentials of crafting effective landing pages specifically tailored for moving companies. I"ll share key strategies to enhance conversion rates, including optimizing headlines, utilizing authentic visuals, and perfecting calls to action. Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses…
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#19: Integrating AI for Better Moving Experiences
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This episode delves into how AI can streamline processes, increase profitability, and improve customer interactions for moving companies. Our guest, Jonathan Mast, and I run through practical ways to integrate AI into your business model to gain a competitive edge. Whether you're involved in the moving business or simply interested in AI's role, th…
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#18 Landing Page Versus Service Pages
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In this episode of the Moving Up podcast, Christina Hawkins differentiates between landing and service pages in marketing for moving companies. Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense D…
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#17 Enhance User Experience and Keep Visitors Engaged On Your Website
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In this episode of the Moving Up podcast, Christina Hawkins discusses the importance of optimizing website user experience (UX) for better customer engagement and conversion. She highlights the need for fast loading times, intuitive navigation, and clear content that directly addresses customer needs while ensuring accessibility for all users. Thes…
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In this episode of "Lift Your Moving Marketing," we uncover the top five uses of ChatGPT to boost lead generation for moving companies. Discover how personalized support, automated FAQs, tailored marketing, content creation, and feedback analysis can transform your marketing strategy. Tune in to learn how to leverage AI technology to elevate your m…
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The episode "To Chat or Not To Chat" explores whether moving companies should add a chat feature to their websites. I discuss the importance of immediate responses. While a chat feature can improve customer service for well-staffed businesses, it may harm customer experience if responses are delayed. Let's discuss! Thanks for catching the Lift Your…
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This episode underscores the significance of the "Contact Us" page as a vital tool for building trust, enhancing SEO, and facilitating user conversion for moving companies. I will provide some actionable tips like ensuring consistent contact information, personalizing with team photos, and using contact forms to minimize spam. Highlighting the page…
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Discover how understanding and leveraging these distinct page types can enhance your website's effectiveness, attracting more leads and converting visitors into customers in the competitive moving sector. Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing indu…
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This podcast episode explores the significance of location pages for the moving industry's SEO efforts. It covers the essentials of crafting these pages with a focus on community-specific content, including local landmarks and testimonials, to boost local search visibility. The discussion points towards the importance of authenticity, consistency, …
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Welcome back to our series where we discuss optimizing your website for conversions. I just hosted a workshop on building a website that converts. If you missed it, I’ll be posting the replay very soon via YouTube and I’ll be emailing folks the invite so be sure to visit our website to subscribe or visit our YouTube channel. Today, we're zooming in…
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#10 [Webinar] Transform Your Website into a High-Converting Engine
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This is a replay of my last webinar. Join me for a captivating and engaging webinar focusing on turning your website into a magnet for customer conversions. This session has actionable strategies and insights to enhance your website's conversion potential. Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. C…
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#9 Your Website. Mastering Homepage Design for Moving Companies
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Christina unveils the secrets to optimizing your moving company's homepage for maximum impact. Learn how to craft a homepage that not only captures attention but also converts visitors into loyal customers through practical tips and essential strategies. From first impressions to mobile optimization, this episode is your guide to standing out in th…
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This episode dives into the importance of making a strong first impression online, achieving the right balance between visual appeal and functionality, and the significance of using genuine photos over computer-generated images to build trust. Christina will offer practical tips and real-life examples on how to enhance your website in ways that res…
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#7 Planning your 2024 Marketing for Moving Companies (2nd Ed)
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I hosted a webinar going over the 2024 digital marketing plan using recent research on the moving industry trends. Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense Department. Get Your FREE Lead…
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CORE Strategy: Expand Your Marketing To Grow
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Dive into episode 6 of "Lift Your Moving Marketing" with Christina Hawkins, focusing on 'Expand,' the final element of the CORE strategy. Learn how exceptional customer service can create lasting impressions and turn satisfied customers into passionate advocates for your brand. Christina discusses the importance of follow-ups post-move, leveraging …
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In this episode of "Lift Your Moving Marketing," host Christina Hawkins delves into the 'Relate' aspect of the CORE strategy, emphasizing the importance of personal connections in the moving industry. Discover how understanding customer stories, sending personalized emails, and using social media to address common moving concerns can forge stronger…
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CORE Strategy: Originate Your Leads
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Join Christina Hawkins in this episode of "Lift Your Moving Marketing" as she explores 'Originate,' the second element of the CORE strategy. Discover innovative ways to proactively reach potential customers and stand out in the moving industry. Christina shares insights on forming partnerships, engaging in community events, and leveraging social me…
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Webinar Replay - Planning Your 2024 Digital Marketing
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This is a replay of our December 2023 webinar, aimed at propelling moving companies into digital marketing success for 2024. This episode is ideal for moving industry professionals eager to enhance their business in the new year. Discover key strategies for setting KPIs and goals, optimizing your website for 2024, and effectively using AI and video…
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Join Christina Hawkins in today's episode of "Moving Forward," where we explore the transformative CORE strategy: Cultivate, Originate, Relate, and Expand. Designed specifically for moving companies, this episode is a deep dive into a method that revolutionizes how you grow your business from the ground up. Dive into "Moving Forward" with Christina…
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Welcome to "Lift Your Moving Marketing," where host Christina Hawkins takes you on a journey through innovative marketing strategies for your moving company. In this episode, we delve into the 'Cultivate' aspect of the CORE strategy, focusing on building lasting customer relationships through engaging content. Discover how sharing success stories, …
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Welcome to "Lift Your Moving Marketing," the essential podcast for moving company owners seeking to elevate their business in the digital world. This podcast is your first stop on marketing mastery, hosted by Christina Hawkins, founder of GlobalSpex and Moving Marketing Results. In our inaugural episode, Christina introduces herself and her extensi…
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The Girls Have Asia Jones On To Discuss The Format Of 48 Hour Lash Education Courses & The Ethics Behind It
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Chelsey and Erika have on Asia Jones, a master lash artist, educator, and licensed esthetician, to talk about lash education. There are so many weekend training programs, and the ladies discuss if they think that's a good idea or not, and if it's even ethical. You don't want to miss it. Connect with them: Instagram: Beauty Implementor: instagram.co…
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How Setting Boundaries Can Help You Book Out Your Beauty Business
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Chelsey and Erika discuss boundaries with clients and how not having the right boundaries can affect revenue. Boundaries include pricing correctly, setting the correct policies that your client must follow, and so many other things that are covered in this episode. You don't want to miss it. Connect with them: Instagram: Beauty Implementor: instagr…
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4. The Importance Of Having A Reliable Manager For Your Salon With Yvett Yue
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In this episode, Erika and Ashy are met with Yvette Yu, who is actually the manager of Ashy's Belle Sorelle Salon in Perth. The three of them talk the importance of having a reliable manager when it comes to managing a team, the salon, especially when the owner lives on the other side of the globe. If you are a salon owner or interested in becoming…
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3. NFT's, Going Live, And Overcoming A Scarcity Mindset With Arevia Morgan
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Ashy Jones and Erika Glam are back in their third episode of Beauty Pro. In this episode they meet with Boutique Coach, Arevia Morgan, where they talk about overcoming a scarcity mindset, as well as going live. On top of that, they got into some serious discussion about NFT's. You're not going to want to miss this! Connect with them: Ashy Jones: in…
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2. Making Consistent Income In Your Beauty Business
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Ashy Jones and Erika Glam are back in their second episode of Beauty Pro. In this episode they talk about how to make a consistent income in your beauty business. They talk financial goals, tracking spreadsheets, high ticket services, and so much more. If you're wanting to start a beauty business, or have been wanting to get to the next level, TUNE…
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1. Intro To Beauty Pro Podcast And The Importance Of Mentorship
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Ashy Jones and Erika Glam have launched Beauty Pro Podcast and you aren't going to want to miss an episode! In their intro episode, they break down in details the importance of mentorship and how it can make all the difference in the world. If you're wanting to start a beauty business, or have been wanting to get to the next level, TUNE IN! Connect…
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EP 57 - The Recipe for Small Business Success w/ Jennifer Kerr
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Today I get to share my most recent interview with Jennifer Kerr - founder and owner of Windmill Bakery and Deli 31 here in Columbia, TN. Jennifer started not one, but two businesses from scratch within 2 YEARS of each other and both are thriving. Jennifer shares a ton of value in this short episode on topics like struggling with delegation, workin…
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EP 56 - Building Community w/ Caleb Mathis
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Today I sit down with Caleb Mathis, owner of Columbia, TN's Chik-Fil-A to discuss culture, mission, and the value of mentoring employees. If you've been struggling to learn how to empower employees and develop leadership within your team, you'll enjoy this episode full of advice and experiences that you can use to improve the quality of your team.…
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EP 55 - Achieving Business Zen: An Interview w/ Former E-Myth Coach Josef Shapiro
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What is "overwhelm addiction"? Who would we be if we weren't defined by how busy we are or what we do at work? How do you change as a person so that you can change your organization? How do we recognize our work colleagues in a meaningful and impactful way? In this interview with former E-Myth coach Josef Shapiro, we discuss answers to these questi…
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EP54 - The Future Of Effective Management w/ Dr. Allison Duke of Lipscomb University
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Today's interview is with Dr. Allison Duke, Associate Dean and Professor of Management at Lipscomb University and in this episode we ask and answer the question: how can a manager handle the complex nature of individuals with various personalities and create a positive, productive, team culture?Par Danny Coleman
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EP53 - How Do You Cultivate Customers? (Interview w/ John Meese of Platform University)
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As small business owners, it's important for us to be identifying who pays our bills. The customer relationship has to be treated exactly as such - a relationship. In this episode, Platform University Dean - John Meese - sits down with me to talk about practical ways small businesses can get clearer on who their target customers are and how to buil…
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EP52 - Two ESSENTIAL Keys to Business Success: Systems and People - Interview w/ Dan Schwartz
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You already have your vision for your business - so what about the systems and people that make it up? In today's episode, I interview real estate software CEO Dan Schwartz about what it takes to build a business that can scale without your constant need to spoon-feed employees.Par Danny Coleman
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EP51 - Spinning Creativity Into Your Business - Interview w/ Amani Roberts (DJ AmRo)
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In this episode, I had the pleasure of interviewing world-class DJ, Mr. Amani Roberts (DJ AmRo) about his mission: bringing creativity into the workplace and the way it can improve team culture. The word "culture" gets thrown around a lot these days and most small businesses are ignoring it - at their peril. Creating strong bonds and perpetuating a…
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EP50 - The First Hire You Should Make - Interview with Cc: My Admin
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In today's episode I speak with Liz Goddard and Nicole Grinnell of Cc: My Admin. With Cc: My Admin you only pay for the tasks you need completed by hours worked. Hiring an administrative assistant to help you optimize your time is the single greatest thing you can do to start moving towards a better relationship with your business. I thoroughly enj…
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EP49 - Step 8 of My Process (Yay Meetings!)
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In today's episode, I conclude my 8 step "Organizing the Chaos Process." Click here if you want to check out the previous episodes where I covered steps 1-7. Setting up a regular meeting structure is the last thing I do when consulting with a client. Meetings seem to have a bad rap and as such, I've found that a surprising number of teams aren't ha…
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EP48 - Step 7 of My Process (Finding Your Integrator)
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In step #7 of my process, I talk about how I help small business owners realize the difference between working on your business vs just working in your business. If the "in" work is keeping you from the "on" work - this episode is for you. Learn about what an "Integrator" is and how they can save you from the day to day operations of your business.…
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EP47 - Drive Your Business With Solid Processes
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In this episode, I cover how your team can effectively document the processes your business needs to ensure that things run smoothly and consistently.Par Danny Coleman
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EP46 - Step 4 of My Process
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Now that we've gotten clear on what you want from you business, what you need to delegate, and then subsequently delegated those things, it's time to share what you've found with your team. In this episode, I teach how you can roll out these changes to your team. Getting their feedback and input is 100% required if you want to be successful moving …
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EP45 - Step 3 of My Process
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This week, I'm picking back up on explaining my 8-step "Organizing Chaos Process". Step 3 is where the rubber starts to meet the road. During this step, we begin to delegate the activities you'd put on your "Stop Doing" list that we created during Step 2. We create "Position Agreements" which are similar to job descriptions. These are the "hats" pe…
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EP44 - Muletown Roasted Coffee - An Interview with Chris Weninegar
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In today's interview, I sit down to talk with Chris Weninegar. Chris is a classic visionary - a series of jobs that just didn't seem to take, an idea, and taking massive action to make that idea a reality. In this episode, you'll learn about how Muletown Roasted Coffee came to be, how it inspired a community to rediscover its heritage, and how a bu…
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EP43 - You, Friend, are WorthWhile
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I'm a huge Simon Sinek fan and the concept he preaches about, which is finding your "Why." No one cares about what you do; they care about why you do it. Tyler Steigelman is the owner and operator of WorthWhile Brands - a custom clothing brand with a message. I love the positive message of Tyler's brand and I want to see everywhere. His story is in…
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EP42 - Carving Out Your Niche
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Every small business has a unique story. Today, I got to hear Pete Provost of Briarworks tell his. There is an amazing theme I've been uncovering as I interview small businesses about their stories: authenticity is the biggest advantage a small business can leverage. Get inspired by today's interview and work towards becoming your authentic self.…
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