Les meilleurs podcasts Copyai (2024)

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S8E4 - Paul Yacoubian, Founder & CEO @ Copy.ai 1:03:20

21h ago1:03:20

1:03:20

Paul Yacoubian is the Founder and CEO of Copy.ai, a company revolutionising the way businesses create marketing and sales copy by automating workflows with AI. Founded in 2020, Copy.ai initially helped distribute the value of GPT-3, but has since expanded to build an enterprise product streamlining go-to-market efforts for companies globally. In th…

1
Demand generation and paid alignment for revenue growth with Cognism’s Senior DG Manager, Jamie Skeels and Senior Paid Acquisition Manager, Lee Gannon 41:04

5d ago41:04

41:04

Cognism’s Senior DG Manager, Jamie Skeels speaks to Senior Paid Acquisition Manager, Lee Gannon about how their two teams - demand generation and paid - work together to drive business results.Par Cognism

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S8E3 - Charles Wells, Founder & CEO @ HelloSelf 51:06

15d ago51:06

51:06

Charles Wells is the Founder and CEO of HelloSelf, a technology business focused on personalised psychological advice aimed at self-betterment. In this episode, Charlie joins hosts James Pringle and Hector Mason to discuss his eclectic career in marketing, charity, angel investing, and entrepreneurship, as well as the story behind HelloSelf. The bu…

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Laying the Groundwork: The Importance of Pre-Entry Marketing in New Regions with Liam Bartholomew, VP of Marketing at Cognism 31:16

19d ago31:16

31:16

Demand Generation Content Manager, Amy Collins speaks to VP of Marketing, Liam Bartholomew about Cognism's lessons expanding into EU countries. Specifically with regard to their experiences going sales-first, or marketing-first.Par Cognism

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S8E2 - Simon Mellin, Founder & CEO @ The Modern Milkman 43:15

22d ago43:15

43:15

Simon Mellin is the Founder and CEO of The Modern Milkman. Their business started as a local milkround inspired by David Attenborough's Blue Planet and the need to reduce plastic waste. In the space of a few short years, they've grown from four friends and a truck to a vast network of milkmen and women working tirelessly to reduce consumer waste. …

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Elevate Your Brand: Shaunda Head's Expert Strategies for Women Entrepreneurs 49:24

27d ago49:24

49:24

Send us a text Elevate Your Brand: Shaunda Head's Expert Strategies for Women Entrepreneurs Unlock the power of strategic branding with Shaunda Head, founder of SHH Creative LLC. In this eye-opening episode of We Pivot Podcast, discover expert strategies to elevate your brand and grow your business: Transform your brand identity beyond logos and we…

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S8E1 - David Jarvis, CEO @ Griffin 44:07

1M ago44:07

44:07

David Jarvis is the Co-Founder and CEO of Griffin. Griffin puts the bank in Banking as a Service. They combine the secure, regulated infrastructure of a bank with the speed and power of modern software into one powerful full-stack BaaS platform. Their goal is to empower companies to embed banking into their products quickly and safely. With purpos…

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Mastering Product Marketing with Josh Britton, VP of Product Marketing 38:39

1M ago38:39

38:39

Cognism's Demand Generation Content Manager Amy Collins chats to VP of Product Marketing Josh Britton about how Cognism's product marketing function has evolved with him leading the charge. They discuss the extensive research Josh has carried out to understand the state of play and the early successes Josh has achieved in his short tenure since joi…

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30% of leads from this content strategy 47:55

1M ago47:55

47:55

In this episode of 95% Content, Erik talks with Pete Lorenco (VP of Marketing at Pathfactory). Pete has built a content engine at Pathfactory that is intentionally designed to build trust and affinity with the 95% of buyers who are not in- market to buy (yet), so that when they are ready to buy, Pathfactory is one of the solutions that is already o…

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Why the AI Agent Era Will Change Everything with Bonfire Ventures' Brett Queener 53:16

2M ago53:16

53:16

Have you ever had a conversation that just sticks with you for days? It challenges everything you previously thought to be true. You sit up at night re-running parts of it in your head. I had one of those recently with Brett Queener, Managing Director at Bonfire Ventures. Brett's recent writings on The Implications of the AI Age on the Application …

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S7E15 - Mike Soutar, Co-Founder of Shortlist Media 53:27

2M ago53:27

53:27

Mike Soutar worked in the media and entertainment industry since the mid-1980s, starting as a magazine journalist and editor before becoming a Publisher and Managing Director working across print, digital, and broadcast platforms in the UK and America. In 2000 Mike joined the Board of Britain’s largest magazine publisher, IPC, and was part of the B…

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How to use LinkedIn to drive revenue in 2024 (with Chris Walker) 53:02

2M ago53:02

53:02

Today’s episode is a LinkedIn strategy masterclass with Erik Jacobson (CEO @ Hatch.fm) and Chris Walker (CEO @ Passetto and Chairman @ Refine Labs) covering exactly how to grow a B2B company in 2024 using LinkedIn. Chris’s LinkedIn playbook has driven tens of millions of dollars in pipeline and revenue over the last 5 years, and he has been one of …

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From Salesforce to Scaleup: Maura Rivera’s leadership transition to CMO at Qualified 38:53

2M ago38:53

38:53

Cognism’s CMO Alice de Courcy speaks to Maura Rivera, former Marketing Manager at Salesforce, current CMO at Qualified about how this career path shaped how she leads her marketing team.Par Cognism

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The Power of Consistency: How Regular Engagement Keeps Your Brand Top of Mind and Trusted 7:37

2M ago7:37

7:37

Send us a text Have you ever wondered why some brands seem to always stay top of mind while others fade into the background? This week on the WePivot podcast, we uncover the magic ingredient: consistency. Join Tona as she shares personal anecdotes and real-world experiences to highlight the crucial role consistency plays in digital marketing. Tona …

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S7E14 - George Henry, General Partner @ LocalGlobe & Latitude 49:06

2M ago49:06

49:06

George Henry is a General Partner at LocalGlobe. LocalGlobe is a venture capital firm that focuses on seed and impact investments. They have seeded impactful founders since 1999 at places like Citymapper, Improbable, Lovefilm, Moo, Wise, and Zoopla. They invest in startups selling to consumers, small businesses, and enterprises. They are lean, data…

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Turning $12K into $12M with content (Kyle Coleman, Copy.ai CMO) 49:28

2M ago49:28

49:28

Kyle Coleman is the CMO of Copy.ai, and has turned $12K into $12M of pipeline using a content-first approach. In this episode of 95% Content hosted by Erik Jacobson (CEO of hatch.fm), Kyle shares his category creation, positioning, and organic content playbook that they’ve used to create those results and be seen as a 1-of-1 solution in their highl…

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First 160 days in seat as VP of Paid Acquisition at Cognism with Liam Collins 27:20

2M ago27:20

27:20

Cognism’s DG Content Manager, Amy Collins speaks to Liam Collins who has been at Cognism for five months as the newly appointed VP of Paid Acquisition on how he has evolved paid strategy and team set up in his first 160 days.Par Cognism

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The Challenges of Operations in a Usage-Based Business with Checkr's Lauren Davis 42:48

2M ago42:48

42:48

If you spend most of your career in a particular business model, it might be difficult to translate some of the things you believe to be foundational into a completely different model. A great example of this is for Operators who are used to the typical SaaS subscription bookings model, but find themselves working in a consumption, or usage-based b…

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Getting ClickUp to 200 million impressions per month (with Chris Cunningham, Head of Social) 52:04

2M ago52:04

52:04

As the Head of Social at ClickUp, Chris Cunningham set one goal for himself this year of getting ClickUp to 200 million impressions per month across all social platforms. So far, they are halfway there with 100 million impressions per month, and their success has come from doing the exact opposite of all the normal social marketing “best practices”…

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Driving 80% of leads using this content playbook - with Erin May 46:45

2M ago46:45

46:45

Over the last 7 years, Erin May has built a modern organic content engine at User Interviews that now accounts for 80% of all of their leads and pipeline. In this episode of 95% Content hosted by Erik Jacobson (CEO of hatch.fm), Erin shares her content playbook that is primarily designed to build affinity and trust with future buyers before they ar…

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S7E13 - Richard Anton, General Partner @ Oxx 43:44

2M ago43:44

43:44

Richard Anton is the Co-Founder and General Partner at Oxx. Oxx partners with the most promising European B2B software companies at the scale-up stage. As a specialist SaaS investor, Oxx provides each entrepreneur with a support system of unique specialist expertise and network, and a culture of unfaltering partnership and absolute conviction. The …

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Creating Enterprise Demand with 1:one Account-Based Marketing with Demand Gen Lead, Tim Hughes and VP of Paid Acquisition, Liam Collins 26:07

3M ago26:07

26:07

Cognism's Demand Gen Lead, Tim Hughes speaks to VP of Paid Acquisition, Liam Collins about how we have built our own ABM playbook at Cognism - specifically selecting and targeting our 1:one accounts to drive demand.Par Cognism

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B2B marketing doesn’t need to be boring! How we run big rock campaigns at Cognism with Senior Demand Gen Manager, Jamie Skeels and Demand Gen Content Manager, Amy Collins 49:44

3M ago49:44

49:44

Cognism’s Senior Demand Gen Manager, Jamie Skeels speaks to Demand Gen Content Manager, Amy Collins all about Cognism’s approach to what they term ‘big rock’ campaigns.Par Cognism

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An elite B2B content team case study 48:34

3M ago48:34

48:34

Kortney Harmon and Katie Jones are a perfect case study of how to design an effective B2B content team structure in 2024. Kortney is the Director of Industry Relations & Podcast Host at Crelate (an end-to-end staffing and recruiting software platform), and sits in the “Thought Leader” role. Katie is the Senior Content Marketing Manager, and sits in…

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How to ACTUALLY use AI in marketing to drive demand with Kyle Coleman, CMO at Copy.ai 36:08

3M ago36:08

36:08

Cognism’s CMO Alice de Courcy speaks to Kyle Coleman, CMO at Copy.ai about how marketers can effectively use AI to stay relevant and ultimately drive demand.Par Cognism

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Inside OpenAI's Operations Team with Keith Jones 43:00

3M ago43:00

43:00

If you’re having a conversation about the world’s most innovative companies, it’s hard to imagine a conversation taking place that doesn’t mention OpenAI. OpenAI, specifically OpenAI’s ChatGPT, has opened up a whole new world of possibilities for everyone, but of course, on this show, we care about its impact on Operators. So who better to talk to …

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How to use content to build brand - with Chris Walker 51:32

3M ago51:32

51:32

Erik Jacobson (CEO @ Hatch.fm) and Chris Walker (CEO @ Passetto and Chairman @ Refine Labs) do a content strategy live session where they answer questions and talk about how to create content that works in driving pipeline and building brand in B2B. Here's what was covered: 00:00 - Intro 2:23 - Why content is not just a marketing responsibility any…

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S7E12 - Tim Creswick, CEO @ Vorboss 50:17

3M ago50:17

50:17

Tim Creswick is the CEO and Founder of Vorboss. Vorboss is a dedicated fibre network and internet service purpose-built for the needs of London’s most demanding businesses. They are the only internet service provider that offers 10Gbps as a minimum—meaning that their network can cope with the demands of the most data-hungry businesses for the next …

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Marketing to SMBs versus Enterprises using demand generation strategies with Demand Gen Team Leads, Tim Hughes and Joe Mclaughlin 32:18

3M ago32:18

32:18

Cognism and Kaspr Demand Gen Team Leads, Tim Hughes and Joe Mclaughlin get together to discuss the two very different approaches they have to take. Kaspr targeting SMBs and Cognism moving up market to target enterprises. How does this impact how they apply demand generation principles?Par Cognism

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Use this B2B thought leadership content strategy (with Manuela Bárcenas) 45:30

3M ago45:30

45:30

Fellow.app has grown entirely entirely from inbound content marketing (and a PLG motion) over the last 6 years to thousands of users and $24 million in funding, and their Head of Marketing Manuela Bárcenas has owned the content strategy powering that from day one. What started out as mostly an SEO-optimized article writing strategy to rank on Googl…

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Adapting LinkedIn strategies to feed into create demand motions, with Brandon Redlinger VP of Marketing at Chili Piper 41:14

3M ago41:14

41:14

Cognism’s CMO Alice de Courcy, speaks to VP of Marketing at Chili Piper, Brandon Redlinger about how to create and implement a stand out LinkedIn strategy that helps to feed demand creation motions.Par Cognism

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How the Best Sales Leaders Approach Planning with TigerEye's Will Magnuson and Anna Randall 42:57

4M ago42:57

42:57

It’s funny how certain stereotypes emerge about different roles in an organization. On today’s episode, we’re talking to not 1, but 2 incredibly accomplished Sales Leaders who are pushing back on the stereotypes of the typical Sales leader, particularly when it comes to planning. Those guests are Will Magnuson and Anna Randall, both Sales leaders a…

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Managing SEO in a demand gen org with Cognism & Kaspr Manager for SEO, Daisy Shevlin and SEO Content Manager, Monika Kisielewska 44:07

4M ago44:07

44:07

Cognism & Kaspr Manager for SEO, Daisy Shevlin speaks to SEO Content Manager, Monika Kisielewska about how we have evolved our content strategy over the years and how we have started to weave demand gen and SEO together.Par Cognism

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The content powering a 40% increase in discovery calls - with Meredith Metsker 48:50

4M ago48:50

48:50

Meredith Metsker’s content playbook at uConnect has driven a 40% increase in booked discovery calls over the last 18 months. In this episode of 95% Content hosted by Erik Jacobson (CEO of Hatch.fm), Meredith shares their community, podcast, newsletter and organic social playbook that has created an incredible amount of demand for uConnect’s all-in-…

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S7E11 - Oana Jinga, Co-Founder @ Dexory 41:34

4M ago41:34

41:34

Oana Andreea Jinga is a CCO and Co-founder of Dexory. They develop robotics and AI logistics solutions to drive better business decisions. Through their DexoryView platform, they automate data collection and build real-time fed digital twin technology that unlocks insights across all levels of warehouse operations. Oana joins James Pringle and Hect…

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The B2B content flywheel playbook - with Dave Gerhardt 57:08

4M ago57:08

57:08

Dave Gerhardt (Founder, Exit Five) and Erik Jacobson (Founder, Hatch.fm) share approaches for building a B2B content flywheel in 2024. Here's what was covered: (4:08) - What is a content flywheel? (10:06) - How do you get started with a content flywheel? (19:27) - The content flywheel process (26:21) - The thought leader + content team structure (3…

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EU expansion marketing strategy: Beyond translating websites with Nicole Peters, Cognism’s Head of Marketing in DACH 37:32

4M ago37:32

37:32

Cognism's Global Head of Demand Den, Fran Langham speaks to Head of Marketing in DACH, Nicole Peters about Cognism's approach to expansion. Many companies draw the line at translating copy and campaigns - but Fran and Nicole explain how they've taken this a step further. Implementing demand gen principles in new regions.…

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The Emergence of Revenue Orchestration Platforms with Forrester's Anthony McPartlin 39:34

4M ago39:34

39:34

It can be hard sometimes to keep up with the pace of change in the tech landscape. New tools, new possibilities, new categories emerge. Luckily, there are folks whose job is to not only keep tabs on all these trends, but decipher what they mean for the rest of us. One such person, Anthony McPartlin, is our guest today. Anthony is a Principal Analys…

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“Surround sound” your market using content - with Sam Kuehnle 55:31

4M ago55:31

55:31

Sam Kuehnle is the VP of Marketing at Loxo, a talent intelligence platform that competes with hundreds of well funded competitors who are all spending millions of dollars bidding on Google search terms. Sam knew he could win with a different approach - by creating content that builds awareness, trust, and affinity with buyers before they ever went …

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S7E10 - Gareth Jefferies, Partner @ RTP Global 49:59

4M ago49:59

49:59

Gareth Jefferies is a Partner at RTP Global, a global, early-stage venture capital firm, backing ambitious founders who are reshaping the world with technology. Their track record speaks for itself; over 110 investments worldwide, with one in 10 becoming multi-billion dollar companies including Datadog, DeliveryHero, and Cred. Gareth joins James Pr…

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Inside the Minds of Revenue-Focused CMOs: With Alice de Courcy and MJ Smith 41:02

4M ago41:02

41:02

Cognism’s CMO Alice de Courcy, speaks to CMO at CoLab, MJ Peters about the activities she's run at CoLab that have had the biggest impact. From tightening entry criteria, to optimising product overview pages.Par Cognism

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How to build a content engine for Dark Social - with Chris Walker 58:27

4M ago58:27

58:27

Chris Walker (CEO @ Passetto and Chairman @ Refine Labs) and Erik Jacobson (CEO @ Hatch) share the playbook on how to build a content engine for Dark Social in 2024. Here's what we covered: Chris’s content background Why organic social content is the #1 driver for effective marketing today How Dark Social works to build trust The content engine pla…

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Introducing: 95% Content 2:26

4M ago2:26

2:26

Welcome to 95% Content, a show for B2B content marketers and teams who want to build trust with the 95% of buyers who are out-of-market today, but will be ready to buy in the future. You can call it many different things: Content marketing Demand creation Brand marketing Dark social Zero-click content No matter what you call it, the goal is the sam…

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Fix Your Funnel with Cognism’s VP of Marketing, Liam Bartholomew and Marketing Operations Manager, Simon Heckhuis 37:29

4M ago37:29

37:29

If your team is struggling with lead quality, routing, funnel analysis, automation, grading models, lead qualification or just alignment between marketing and ops… then this is the episode for you. Liam and Simon explore the various optimisations and fixes they've made over the years to Cognism's funnel that has resulted in 70% year on year growth.…

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Adapting from SaaS to Services with Mission Cloud's Dina Otero 38:42

4M ago38:42

38:42

The best Operators I know exhibit "adaptive excellence." They can be dropped into any brand new situation, use their experience and the context of the new situation to figure out what will work best in this new environment, and ultimately thrive. Our guest today is a perfect example of someone who exhibits adaptive excellence. That someone is Dina …

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