Creating Events that Spark Joy, featuring 2025 Super Bowl Czar Michael Hecht | S3E5

The Seismic Shift with Michelle K. Johnston

The city of New Orleans recently experienced “the Taylor Swift effect”—the whole city coming together culturally and economically for the singer’s Eras Tour weekend. Today on The Seismic Shift, Michelle sits down with 2025 Super Bowl Czar Michael Hecht to talk all about how the city can recreate that sense of joy and belonging during next year’s Super Bowl.

As New Orleans natives, Michelle and Michael are both passionate about seeing their city thrive during big events like a Taylor Swift concert and the Super Bowl, and New Orleans undoubtedly does big events very well (just look at Mardi Gras!). But how can other cities or organizations recreate the kind of weekend these two just experienced in their city—one that fostered belonging, sparked joy, and thrived on spontaneity and inclusivity? Michelle asks Michael to break it down during this conversation. Together they take a look at the practical ways Michael’s preparing for the Super Bowl next year, how other entities can foster connection around their own big events, and why the Taylor Swift effect doesn’t have to end when the Eras Tour leaves your city.

CHAPTERS

00:00 The Power of Connection in Divisive Times
03:08 Taylor Swift's Impact on New Orleans
05:51 The Role of Community in Major Events
09:12 Creating a Lasting Legacy Beyond the Super Bowl
11:56 The Joy of Freedom and Individuality
14:49 Engagement as a Key to Success
18:13 Decentralized Models of Celebration
21:00 Building Anticipation for the Super Bowl
24:08 Michael Hecht's Journey to Super Bowl Czar

Special thanks to our friend Brian Wayy for the theme music this season!
Track Title: My Hearts On Fire