Turn Your Dead Email Lists Into Your Most Profitable Revenue Channel

The Quiet Light Podcast

Dean Ginsberg is the Co-founder of Winback Pro, a brand that works with DTC brands to reactivate dormant email subscribers. Winback uses an AI-driven scoring, filtering, and deliverability stack to reactivate clients' inactive emails and unlock thousands of dollars in incremental revenue from leads they've previously paid for.

Dean has over a decade of experience leading retention strategies for hyper-growth and enterprise companies, including Hello Fresh, Burger King, Teepublic, and Revel. He is also a Coinbase and Brave Health advisor and a WE ARE THE BOARD member. Before Winback, he was the Founder and CEO of Stacked Collective, a company that helped fast-growing companies build their first-party data strategies and transform their cross-channel marketing programs.

In this episode…

Email marketing is a highly effective and versatile digital marketing strategy that enables businesses to connect directly with their customers, cultivate trust, and establish long-term relationships. However, executing successful email marketing campaigns requires expertise that many brands may not possess.

Whether you are a small business owner or a marketing professional, Dean Ginsberg, an experienced email marketer, affirms that email marketing can aid you in reaching your target audience and achieving your marketing objectives. While several businesses may have a clean, segmented email list with subscribers who have opted in to receive their messages, only a few of these subscribers may convert into paying customers. To address this issue, Ginsberg shares his journey of building an email marketing firm specializing in reactivating dormant emails through advanced filtering and deploying a proven playbook to avoid spam traps. This approach enables businesses to generate incremental revenue from their previously unengaged audiences.

In this episode of the Quiet Light Podcast, Pat Yates sits down with Dean Ginsberg, Co-founder of Winback Pro, to discuss how businesses can reactivate their dormant emails. Dean shares his professional background, the genesis of Winback Pro, building a successful email marketing program for dormant audiences, and email marketing strategies for ecommerce businesses.