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The Allplane Podcast #108: communicating sustainability, w/Elizabeth Maclean & Mike Evans (Herdwick Communications)
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Sustainability has become a central topic in aviation, but are airlines prepared for this conversation?
Elizabeth Maclean and Mike Evans are the co-founders of Herdwick Communications, a consultancy firm that advises airlines all over the world.
With Elizabeth and Mike we speak about the reputation crisis and public relations storm that the aviation industry is facing in the face of climate change and how airlines should be communicating about sustainability.
What can airlines say when they are being accused of wrecking the climate? How can airlines avoid greenwashing and end up being sued because of overpromising or misrepresenting their sustainability initiatives? Why so many airlines have opted for greenhushing instead?
Elizabeth and Mike share their views on the matter and the basics of the model they have developed to help airlines deal with these increasingly pressing matters.
Check it out!
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