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How Malls Partner with Social Media Influencers - Where We Buy #271
Manage episode 387005327 series 1449724
Content creator Nancy Bhasin, who posts as @basicbalance on Instagram, gives a behind-the-scenes peek into how she creates content in partnership with shopping centers in her area. Jen Augustyn, the CEO of ad agency The Dealy Group, talks about creating campaigns with influencers for her brick-and-mortar retail clients. Then, Ashlyn Booth of JLL talks about their "Happy Haulidays" campaign which includes local content from 50 influencers at 32 different North American shopping centers.
James Cook is the director of retail research in the Americas for JLL.
Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show Alexa: Say "Enable the Where We Buy skill"
Email: jamesd.cook@jll.com
Watch our video show, Everything We Know About Retail: http://everythingweknow.show/
Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061
Read more retail research here: http://www.us.jll.com/retail
Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.
108 episodes
Manage episode 387005327 series 1449724
Content creator Nancy Bhasin, who posts as @basicbalance on Instagram, gives a behind-the-scenes peek into how she creates content in partnership with shopping centers in her area. Jen Augustyn, the CEO of ad agency The Dealy Group, talks about creating campaigns with influencers for her brick-and-mortar retail clients. Then, Ashlyn Booth of JLL talks about their "Happy Haulidays" campaign which includes local content from 50 influencers at 32 different North American shopping centers.
James Cook is the director of retail research in the Americas for JLL.
Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show Alexa: Say "Enable the Where We Buy skill"
Email: jamesd.cook@jll.com
Watch our video show, Everything We Know About Retail: http://everythingweknow.show/
Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061
Read more retail research here: http://www.us.jll.com/retail
Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.
108 episodes
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