Les meilleurs podcasts MSP Marketing (2024)

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A mini masterclass on LinkedIn for MSPs 26:22

8h ago26:22

26:22

The podcast powered by the MSP Marketing Edge Welcome to Episode 262 of the MSP Marketing Podcast with me, Paul Green. This week… A mini masterclass on LinkedIn: Improve these three things on your LinkedIn profile to get people’s attention and encourage them to engage with you. The 3 tests to apply to new initiatives: The fear test, the regret test…

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Stop clients calling you personally for first line support 27:19

7d ago27:19

27:19

The podcast powered by the MSP Marketing Edge Welcome to Episode 261 of the MSP Marketing Podcast with me, Paul Green. This week… Stop clients calling you personally for first line support: You can’t grow your business while you’re delivering first line support. Find out how you can free yourself from these burdens whilst retaining great relationsh…

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SPECIAL: How MSPs can make more money 20:25

14d ago20:25

20:25

The podcast powered by the MSP Marketing Edge Welcome to a very SPECIAL edition of the show, Episode 260, celebrating 5 years of the MSP Marketing Podcast with me, Paul Green. This episode’s been released five years to the day since we launched the podcast on the 5th of November, 2019. It’s a birthday! Amazing. Well back then, producer James and I …

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Golden rules of MSP sales & marketing 25:28

21d ago25:28

25:28

The podcast powered by the MSP Marketing Edge Welcome to Episode 259 of the MSP Marketing Podcast with me, Paul Green. This week… Golden rules of MSP sales & marketing: I asked my MSP marketing Facebook group what their golden rules of sales and marketing would be, and I’ve got the highlights for you. 3 ways to kill your MSP’s sales: There are many…

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MSPs: How notifications stop you from buying a better car 27:56

28d ago27:56

27:56

The podcast powered by the MSP Marketing Edge Welcome to Episode 258 of the MSP Marketing Podcast with me, Paul Green. This week… How notifications stop you from buying a better car: Your job as the business owner is to find quality time to work ON the business and make sure you’re operating in “the zone” where nothing distracts you. Your biggest t…

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What the yellow car game teaches MSPs about marketing 21:09

1M ago21:09

21:09

The podcast powered by the MSP Marketing Edge Welcome to Episode 257 of the MSP Marketing Podcast with me, Paul Green. This week… What the yellow car game teaches MSPs about marketing: There’s a part of our brain called the Reticular Activating System which acts as a sensory filter. You might see and hear everything, but you only perceive it if it’…

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Warning! This friction kills MSPs' sales 27:28

1M ago27:28

27:28

The podcast powered by the MSP Marketing Edge Welcome to Episode 256 of the MSP Marketing Podcast with me, Paul Green. This week… Warning! This friction kills MSPs’ sales: When you have someone making contact with you, your job is to make sure you’ve removed every single piece of friction from the sales process. Can your MSP’s technicians close thi…

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MSPs: How to minimise interruptions from staff 25:59

2M ago25:59

25:59

The podcast powered by the MSP Marketing Edge Welcome to Episode 255 of the MSP Marketing Podcast with me, Paul Green. This week… How to minimise interruptions and stupid questions from staff: It’s important to invest time every day on growing your MSP without interruptions and I’ve got a 3 step fix to help you do just that. 5 big ugly MSP marketin…

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9 MSP marketing ideas to break into a new vertical 19:26

2M ago19:26

19:26

The podcast powered by the MSP Marketing Edge Welcome to Episode 254 of the MSP Marketing Podcast with me, Paul Green. This week… 9 MSP marketing ideas to break into a new vertical: One of the easiest ways to grow your MSP is to target a vertical. Marketing to a vertical is so much easier than marketing to a general audience. How to stand out at ne…

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MSP owners: Why do we make our lives so hard? 27:05

2M ago27:05

27:05

The podcast powered by the MSP Marketing Edge Welcome to Episode 253 of the MSP Marketing Podcast with me, Paul Green. This week… MSP owners: Why do we make our lives so hard?: Business owners often hinder their own success by running a marathon while carrying an anchor, meaning they knowingly hold themselves back through overwork, limited thinking…

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MSPs: How to influence what John Smith buys 25:16

2M ago25:16

25:16

The podcast powered by the MSP Marketing Edge Welcome to Episode 252 of the MSP Marketing Podcast with me, Paul Green. This week… Get the right message in front of the right person at the right time: To attract new clients you need consistent, well-timed marketing to ensure they choose your MSP when they’re ready to switch. Do you employ any Sales …

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Successful MSPs simplify EVERYTHING 29:36

3M ago29:36

29:36

The podcast powered by the MSP Marketing Edge Welcome to Episode 251 of the MSP Marketing Podcast with me, Paul Green. This week… Successful MSPs simplify EVERYTHING: Focus on simplifying and removing things you don’t really need to do. This can increase profitability and ease of management while reducing unnecessary complexity. The link between wh…

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SPECIAL: Transform from MSP owner to entrepreneur 30:02

3M ago30:02

30:02

The podcast powered by the MSP Marketing Edge Welcome to this SPECIAL EDITION marking 250 episodes of the MSP Marketing Podcast with me, Paul Green. This week I have a very special guest – Brad Martineau. Brad helps people transform from being a business owner to truly being an entrepreneur. And as you can imagine, it’s about the way that you think…

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How to grade the quality of your MSP's leads 30:06

3M ago30:06

30:06

The podcast powered by the MSP Marketing Edge Welcome to Episode 249 of the MSP Marketing Podcast with me, Paul Green. This week… How to grade the quality of your MSP’s leads: I encourage you to prioritise leads to focus on prospects truly worth your time. (jump to) If I suggested you spent 80% of your time marketing your MSP, would you think I was…

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3 smart ways to recruit technicians 27:19

3M ago27:19

27:19

The podcast powered by the MSP Marketing Edge Welcome to episode 248 of the MSP Marketing Podcast with me, Paul Green. This week… 3 smart ways to recruit techs: Recruiting top-notch technicians for your MSP can be achieved through building long-term relationships on LinkedIn, creating standout job adverts, and using bold mobile billboard advertisin…

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The 60 hour work myth kills MSPs 25:12

4M ago25:12

25:12

The podcast powered by the MSP Marketing Edge Welcome to episode 247 of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I share how successful MSP owners debunk the 60-hour work week myth, proving that working around 30 hours per week promotes better health, stronger relationships, and s…

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Episode 246: As the MSP leader, actions beat words 29:35

4M ago29:35

29:35

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I explain why it’s so important to lead by example in your MSP, as your team’s behaviour will mirror your actions more than your words. (jump to) I also share a…

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Episode 245: You sure that prospect's a great fit for your MSP? 28:37

4M ago28:37

28:37

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I encourage you to assess your prospects to ensure they are the right fit for your MSP. Assess their value appreciation, willingness to follow advice and pay fa…

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Rampant Referrals For MSPs - Part 14 11:20

4M ago11:20

11:20

In this episode, we dive into the critical timing of your communications to maximize referrals. Building on our discussion of the ‘who,’ ‘what,’ and ‘why,’ we now explore the ‘when,’ ‘where,’ and ‘how’—focusing on Environment Sabotage and how MSPs often miss key referral opportunities. Discover how to strategically time your interactions and levera…

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Episode 244: MSPs: The 3 perfect times to ask for a review 31:30

4M ago31:30

31:30

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I urge MSPs to collect social proof promptly when clients are most satisfied, as its impact diminishes over time. (jump to) I also explain how you can generate …

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Episode 243: Sacrifice one monitor to sell more hardware 31:41

4M ago31:41

31:41

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I share how you can boost your hardware sales by offering a free second monitor to a visible employee, sparking office-wide interest and demand for upgrades. (j…

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Episode 242: MSPs who do this kind of marketing will ALWAYS struggle 27:05

5M ago27:05

27:05

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I explain why MSPs should focus on strategic marketing – building long-term relationships with potential clients through consistent, valuable content, rather th…

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Episode 241: Should your MSP have a presence on Reddit or X? 28:40

5M ago28:40

28:40

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I advise where to focus your MSP’s social media efforts to make the biggest impact. LinkedIn and Facebook will help you reach key decision-makers, while platfor…

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Episode 240: MSPs: How to reach hot prospects other MSPs can't 31:18

5M ago31:18

31:18

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I suggest that instead of cold calling, you could approach hot prospects by offering to interview them, creating an easier, more engaging conversation that can …

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Episode 239: Why MSPs must do a weekly LinkedIn Newsletter 39:55

5M ago39:55

39:55

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I explain why LinkedIn Newsletters are an essential tool for MSPs to effortlessly engage with a wide audience, build lasting relationships, and keep your servic…

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Episode 238: HUH? Growing your MSP should be... boring??? 33:19

6M ago33:19

33:19

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I explain why a level of boredom in your MSP business indicates success, and allows you to focus on growth and improvement. (jump to) I also tell you why email …

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Rampant Referrals for MSPs – Part 13 10:31

6M ago10:31

10:31

In this episode, we dive into the heart of effective communication—focusing on what you offer and how you present it. Building on our previous discussion about identifying your stakeholders, we now explore the power of reiteration in marketing and the importance of emphasising benefits over features. Discover why reiteration is crucial in today's a…

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Episode 237: MSPs: What it really means when a prospect says no 35:30

6M ago35:30

35:30

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I reflect on what it really means when a prospect says “no”. Often it actually means “not yet”. Building trust over time through multiple touchpoints can transf…

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Rampant Referrals for MSPs – Part 12 8:58

6M ago8:58

8:58

In this episode, we're building on our previous discussions about effectively communicating with your stakeholder groups. Last time, we talked about onboarding clients, staff, and suppliers, and the importance of developing your referral packs. We also began exploring the process of growing your prospect list, emphasising the "connect, communicate,…

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Episode 236: Is break/fix outdated… or a valid marketing tactic? 30:30

6M ago30:30

30:30

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I weigh up the relevance of the traditional break/fix model versus managed services. Is break/fix just an outdated concept, or can it still serve as a valuable …

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Rampant Referrals for MSPs – Part 11 10:58

6M ago10:58

10:58

In this episode, we're continuing our deep dive into building a robust communication framework for Managed Service Providers (MSPs). Last time, we covered the essentials of different stakeholders and the importance of onboarding your staff and clients. We also explored the concept of a referral pack that not only incentivises referrals but also enh…

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Episode 235: SPECIAL: How MSPs get more leads from trade shows 34:52

6M ago34:52

34:52

Episode 235 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this Special Episode I’m joined by Lyle Kirshenbaum, owner of Toronto-based MSP Wired for the Future, to talk about how he has used events and trade shows to market his business and generate leads and prospect…

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Rampant Referrals for MSPs – Part 10 16:14

6M ago16:14

16:14

Welcome back to another episode of Rampant Referrals for MSPs! Today, we're diving deep into the world of referral marketing specifically tailored for Managed Service Providers (MSPs). We kick off by revisiting the product matrix and exploring strategies to increase sales and value within the MSP framework. From identifying gaps in your offerings t…

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Episode 234: How to market your MSP to a vertical 41:23

7M ago41:23

41:23

Episode 234 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How to market your MSP to a vertical 10:14 This productivity hack will help you Get Things Done 18:56 Engender happier, more productive staff Featured guest: Thank you to Dr. Kevin Gazzara, leadership…

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Rampant Referrals for MSPs – Part 9 10:40

7M ago10:40

10:40

In our previous episode, we delved into the "why" of referral sabotage, covering various reasons such as neglecting to ask for referrals, inconsistency in communication, and failure to acknowledge or reward referrals. Today, we shift our focus to the "what" of referral sabotage – the actual products and services you offer. We explore how gaps in co…

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Episode 233: The MSP that's unstoppable 32:07

7M ago32:07

32:07

Episode 233 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Why you need Big Mo in your business 08:01 Systemize your ability to under-promise and over-deliver 15:41 This expert can help you grow your MSP business Featured guest: Thank you to MSP Coach Brian H…

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Rampant Referrals for MSPs – Part 8 10:20

7M ago10:20

10:20

In our last episode, we explored the crucial communication channels within MSP operations. Today, we uncover the common pitfalls that sabotage effective communication and hinder referral generation. From neglecting to ask for referrals to inconsistency in brand messaging, we'll dive into the reasons why MSPs don't get as many referrals as they shou…

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Episode 232: Sell something small to build trust 22:39

7M ago22:39

22:39

Episode 232 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Build trust by doing a small thing well 08:04 Have you heard of Feedback Donuts? 10:51 Harnessing Intent Data to convert leads into prospects Featured guest: Thank you to Paul Franklin, founder of Koa…

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Rampant Referrals for MSPs – Part 7 12:32

7M ago12:32

12:32

In our last episode, we explored how personality traits can either support or impede referral growth within MSPs. We emphasised the importance of traits like empathy, trustworthiness, enthusiasm, and likeability in nurturing client relationships and driving referrals. This time, we will focus on the intricate landscape of communication within MSP o…

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Episode 231: No-one buys MFA... they buy "sleeping better" 27:01

7M ago27:01

27:01

Episode 231 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Don’t sell the FEATURES, sell the BENEFITS 03:20 3 KILLER offers to stand out from the MSP crowd 11:17 How to hire and integrate the best remote employees into your MSP Featured guest: Thank you to Mi…

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Rampant Referrals for MSPs – Part 6 12:41

7M ago12:41

12:41

In this episode, we continue our exploration of factors that can hinder referral flow for Managed Service Providers (MSPs). This time, we dive into the realm of personalities and how they can impact client relationships and referrals. We begin by acknowledging that companies are comprised of individuals with distinct personalities, and not all trai…

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Episode 230: How to attach MRR to hardware & project sales 33:36

7M ago33:36

33:36

Episode 230 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How to attach Monthly Recurring Revenue to hardware & project sales 07:33 5 quick wins to improve your net profit margin 11:45 Attract your ideal clients with strategic content marketing Featured gues…

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Rampant Referrals for MSPs – Part 5 10:37

8M ago10:37

10:37

In this episode, we delve into the factors that affect clients' motivation to refer Managed Service Providers (MSPs) and how these motivations can be sabotaged. Drawing parallels with Newton's Laws of Motion, we explore the concept that motivation is essential for action and can be influenced by various forces and frictions. We start off by mention…

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Episode 229: SPECIAL: Using AI in your MSP's marketing 23:24

8M ago23:24

23:24

Episode 229 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this Special Easter Episode I’m joined by Kevin Clune, who I like to describe as the Marketing R&D department of the entire MSP channel. Kevin and I talk about the present and future of MSP marketing tools, in…

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Rampant Referrals For MSPs - Part 4 8:46

8M ago8:46

8:46

In this episode, we continue exploring how Managed Service Providers (MSPs) hinder their referral flow by focusing on service-related issues. We discuss the tendency for MSPs to overestimate the uniqueness of their offerings and emphasise the need for continuous improvement. We caution against prioritising product over service quality and stress th…

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Episode 228: Super easy customer case studies for MSPs 28:29

8M ago28:29

28:29

Episode 228 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Be more relatable in your marketing by being more human 06:22 Are LinkedIn hashtags still relevant? 12:34 Driving ROI from customer success stories Featured guest: Thank you to Joel Klettke, Founder o…

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Rampant Referrals for MSPs – Part 3 9:42

8M ago9:42

9:42

In this podcast episode, we delve into the critical aspects of referrals for MSP (Managed Service Provider) owners, focusing on the potential pitfalls that can sabotage referral success. After recapping the key benefits of optimising referrals, we explore one of the five categories of referral sabotage - Service Sabotage. We begin by highlighting t…

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Episode 227: MSPs: Get 408 comments on a LinkedIn post 34:05

8M ago34:05

34:05

Episode 227 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Can you generate leads by literally knocking on doors? 05:20 Achieve INSANE engagement with a 48 hour LinkedIn frenzy 16:35 How to avoid ‘spammy’ marketing Featured guest: Thank you to Fractional CTO …

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Rampant Referrals for MSPs – Part 2 9:15

8M ago9:15

9:15

In this podcast episode, we delve into the pivotal role of referrals for B2B owners, particularly MSPs (Managed Service Providers). Highlighting their cost-effectiveness and ability to foster trust, referrals emerge as a cornerstone of business growth. The content explores how referrals generate invaluable feedback, internally and externally, aidin…

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Episode 226: The best (and simplest) MSP client retention idea 34:56

8M ago34:56

34:56

Episode 226 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Is your website good enough? 07:59 The simplest way to maximize retention 15:07 How this MSP grew a million pound business…TWICE Featured guest: Thank you to Joe Burns, co-founder and CEO of Reformed …

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