Matthias realizes that his upcoming book needs a new title. This episode shows why and how.Par Matthias Bohlen

Matthias chooses to build an "attention engine" for his new book before he goes on to write more chapters for it.Par Matthias Bohlen

2Quiet2Market.com is not only software anymore, it now has an online community. Reluctant marketers can work on their understanding of marketing there, then use the software when they already know the "rules of the game".Par Matthias Bohlen

Again, it takes Matthias much longer than he thought to finish a feature. He blames external factors, of course!Par Matthias Bohlen

Matthias is working on the Single Login Feature so that the users of 2Quiet2Market can access the software and the online community with one single email/password.Par Matthias Bohlen

Matthias joins the "Useful Authors" community to have a support group while he writes his book. And he needs to write some code to integrate the community software and his SaaS to avoid dual logins.Par Matthias Bohlen

The table of contents for my new book "Marketing for Introverts" is done. Now there is an important validation step that I need to do before going into "full-throttle writing mode". See https://2quiet2market.com/blog/revising-marketing-techniques-for-introverts/Par Matthias Bohlen

Yesterday, I struggled with Scrivener, an authoring tool that I want to use for my new book "Marketing for Introverts". Here is what I found out.Par Matthias Bohlen

Matthias thinks about how to change his business model for his marketing software for introverts, turning it into a product bundle with a book, a community, and the software.Par Matthias Bohlen

Fab Giovanetti is an award-winning author, entrepreneur and marketing consultant helping busy professionals reclaim their time. She is also the CEO and head teacher of Alt Marketing School, supporting people making a positive impact through their marketing. She lives what it says on her T-shirt: "Market to Hearts!" In this episode, she talks about …

Define 4 buckets: places, channels, material, and tools. Then, use these buckets whenever you search for the things you need to execute the next marketing experiment. Having structure and processes for your marketing works wonders to help you "keep at it". 00:40 Problem: No energy for marketing 02:24 Places: Find the people 04:13 Channels: Write an…

We shouldn't make marketing complex. Marie Martens, co-founder of Tally, says she scans online conversations to give answers to people's questions about form builders. And ... that works as marketing! Listen to her marketing secrets: 00:00 Intro 03:43 How does Marie position Tally? 08:05 Where acquisition and conversions come from 12:50 The marketi…

The StoryBrand Framework Explained You and I, as business owners, we know this problem, and it almost kills us. We have a great product, but our audience doesn't listen. How the heck do we convince them that they need our product? The answer is: through storytelling. But crafting a compelling story that sells can be a daunting task, especially if y…

Got a cool product but people do not understand it? Improve your positioning! When you have a really cool product but people in the market do not understand what it is and how it helps them, you've got a problem. You could write more emails and social media posts to sell more, but: Would that help? Likely not. Talking louder without being understoo…

In this episode, I've got a marketing tip for you (a good one if you've got other things to do besides marketing). The tip I have helps you... - to get greater visibility for your product or service, - to reach more people with almost the same amount of writing as before. Let's look at a master drummer Rob 'Beatdown' Brown and what he does to save …

Noah Bragg is the founder and maker of Potion, a website builder that turns Notion pages into a website within minutes. Matthias and Noah talk about how Noah managed to find his own successful style of marketing, although he says that marketing "is not necessarily his strong suit". This is something we can learn from as introverts to whom marketing…

You can find the transcript of this podcast episode here: Wanna be a successful solopreneur? Build your own marketing habit even if you hate marketing! – The Reluctant Marketer Podcast #2 Here are links to other things I mentioned in this episode: Blog post: Why a regular, introverted Solopreneur needs a new Mindset before they can market their pro…

Introverts can Thrive in Marketing with Ana Bibikova – The Reluctant Marketer Podcast #1 Today, I’m talking to Ana Bibikova. She is Head of Marketing at Aimondo, a pricing SaaS for e-commerce, retailers, and brands. She's also on a mission to help founders with very limited financial resources to launch more successful and useful products that help…