I’m sure at some point you’ve struggled your way through a task and realized the problem is you don’t have the right tools to get the job done.Par ToTheWeb

In the age of mobile, traditional organic listings appearing “below the fold” are an even more serious challenge. Mobile users may need to scroll in a big way to actually discover organic results.Par ToTheWeb

Everything comes down to the words buyers use in Google whether typed into the browser, using voice dictation, spoken into devices like Amazon Echo, Google Home or in Apple’s Siri.Par ToTheWeb

What makes an awesome blog post—a post that keeps generating traffic month after month? It’s a matter of looking at the data. Our Quick Wins guide will help you get started writing blog posts that continue to deliver traffic long after launch.Par ToTheWeb

Pay-per-click (PPC) advertising is an effective way to generate website traffic. PPC is, in fact, the fastest road to being on Google’s first page for relevant search results, especially for highly competitive keywords. But how much should you pay? And how much are your competitors paying? Great questions but there is no short answer.…

Learn How To Optimized Videos for 31% More ViewsPar ToTheWeb

Every day, we use dozens of tools to communicate, run our web agency, and in working with clients.Par ToTheWeb

Starting a new article about your business is tricky and difficult. First of all, Wikipedia does not advocate employees or owners start a Wikipedia entry about their own company. An important tenet of Wikipedia is third-party neutrality. A while ago, Microsoft got into some hot water for commissioning a third-party blogger to insert company-sponsor…

Earlier this year I tested a tool called Crazy Egg that displays clicks as “heat maps” and now I can’t live without it!Par ToTheWeb

Optimizing your images with file names and good alt tag descriptions is another easy way to let Google know the theme of your web pages, which in turn improves rankings. The result: more visitors!Par ToTheWeb

Not sure if your website is mobile-friendly? Enter a URL in Google’s Mobile-Friendly Testing tool and find out.Par ToTheWeb

Wikipedia should be a part of your online strategy. Having a Wikipedia entry for your company adds credibility when it pops up in search rankings.Par ToTheWeb

How Does My Site Rank in Google?As search marketers, our clients want to know how their sites are performing in Google. They want to know how often their web pages appear in Google’s organic search results and the keywords that triggered this result.Par ToTheWeb

Tools are the new Traffic Magnet: A case study presenting our site’s results from creating online marketingtools.Par ToTheWeb

An effective website performs a critical role for your company: Generate leads.Par ToTheWeb

Appeal to both people and search engines. If search engines can’t find you – people won’t either!Par ToTheWeb

The Most Effective Way to Use Your High-Value Keywords in Online Content to Rank Higher in GooglePar ToTheWeb

As the tides of SEO turns in favor of site relevancy, content marketing continues to gain importance inoverall search strategy.Par ToTheWeb

Cut through your list of marketing activities and apply these quick wins to boost B2B website leads.Par ToTheWeb

Uncover Technical SEO Problems With Our 10-Point Audit ChecklistPar ToTheWeb

There are many elements to consider when managing a B2B website when the primary focus is on lead generation.Par ToTheWeb

In the world of SEO optimization, PDFs often get short shrift.The big myth that search engines can’t digest PDF content used to be the case years ago, but the search engines have come a long way, baby. The truth is that the biggest reason PDF pages often rank so horribly is that they are rarely properly optimized for search engines.…

Business Intelligence That Matters. Web Analytics CAN Be Sexy!The end of the month is fast approaching and it’s time for a deep-dive into analytics. There is SO much data you could easily drown without this blueprint for measuring what matters.Par ToTheWeb