Les meilleurs podcasts Communication Strategies (2024)

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Why small business owners should share "surprise and delight” content 10:12

7d ago10:12

10:12

If you caught last week’s episode on how to remix your content, this episode is a live example of that. I’m practicing what I preach and remixing a podcast episode from a couple of years ago. I'm also breaking away from my usual copywriting content to share a testament to the power of "surprise and delight" content - those unexpected, personal mome…

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9 simple, stress-free ways entrepreneurs can remix content over the holidays (or any day!) 17:45

14d ago17:45

17:45

Feeling overwhelmed by the pressure to create fresh content during the holiday season? What if I told you there's a stress-free way to keep your audience engaged without burning yourself out? In this episode, I'm revealing 9 game-changing strategies for remixing and repurposing your existing content that will save you time, energy, and sanity. From…

1
5 ways to turn 2025 into your most profitable, stress-free, and successful year yet in small business 14:17

21d ago14:17

14:17

Are you struggling to break through your marketing plateaus and looking to make 2025 your most successful year yet? In this episode, I dive deep into the strategies and services that can transform your business's copywriting and marketing approach. I'll share five powerful ways to overcome common challenges like stalled sales, inconsistent messagin…

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8.5 Things I’m grateful for in 2024 11:41

28d ago11:41

11:41

How do you find joy and gratitude during challenging business years? I’m sharing my reflections on 2024, diving into the ups and downs of my entrepreneurial journey while highlighting the unexpected sources of happiness that have sustained me through a difficult period of business uncertainty. From celebrating my incredible family and rediscovering…

1
13 Last minute ideas for raising money on Giving Tuesday (plus a bonus 3-email fundraising sequence) 17:26

1M ago17:26

17:26

What’s the best way to make the most out of Giving Tuesday? In this episode, I share 13 creative, last-minute strategies that charities and businesses alike can use to ride the wave of generosity and excitement during this global day of giving. From simple email-only campaigns to thoughtful donor appreciation ideas, you’ll hear practical ways to co…

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Why FAQs are good for your business and bottom line 9:28

1M ago9:28

9:28

Is your business missing out on potential customers and revenue by not including FAQs in your marketing efforts? In this episode, I dive into why FAQs are so valuable for your business and bottom line. You'll learn how FAQs can help move your readers toward making a purchase decision, tackle common objections, and even boost your SEO. Plus, I'll sh…

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"How do you grow your audience and boost engagement for your podcast or blog?” {Pick My Brain!} 12:03

2M ago12:03

12:03

Want to know the secret behind growing your audience without spending a dime on ads? Today I’m answering a “pick my brain” question I got from one of my business buddies, Lauren, about how I've managed to regularly rank in the top 200 (and sometimes top 50!) marketing podcasts on Apple Charts in Canada. I break down my three key strategies for boos…

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My Favourite Thing (a timeless writing prompt to create connection with your audience) 8:13

2M ago8:13

8:13

Are you staring at the calendar wondering how you'll get all your content created before the year ends? Well, you’re in luck because I'm sharing one of my favourite copywriting prompts, "My Favourite Thing". This prompt consistently helps my Joy of Copy Club members create engaging email content in record time. I'll walk you through exactly how to …

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Go from confused to confident. How copy coaching can boost your marketing and grow your sales 15:25

2M ago15:25

15:25

Is your copywriting taking too long and still not getting the results you want? In this episode, I’m walking you through how to go from feeling confused and overwhelmed about your copywriting to becoming confident and efficient. I share my proven strategies that have helped countless business owners write everything from weekly emails to sales page…

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3 mind-blowing things I wish I knew before I became a copywriter {Plus a Writing Prompt} 10:37

2M ago10:37

10:37

Have you ever found yourself staring at a blank page, struggling to start writing? In this episode, I'm sharing three mind-blowing secrets I wish I'd known before becoming a professional copywriter. Drawing from my experience in both the nonprofit sector and as a self-employed copywriter, I’m diving into why pro copywriters never start from scratch…

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How to know what to say and how to say it (in your copywriting) 7:10

3M ago7:10

7:10

I’m coming in hot on this episode with a very special invitation you’re not going to want to miss! If you've ever found yourself staring at a blank page, unsure of what to say or how to say it, this episode holds your ticket to copywriting freedom. Join me to learn about my upcoming free masterclass where you can discover how to banish writer's blo…

1
20 Tiny habits that help me build a successful small business as a copywriter 16:52

3M ago16:52

16:52

You've probably heard the supposed secrets to small business success: posting 5 times a day on Instagram, going viral on TikTok, adhering to a strict 5 am morning routine, or constantly churning out new digital products. But are these really the keys to small business success? As someone who's built a highly profitable and surprisingly relaxed serv…

1
“How do you continually come up with content ideas?” {Pick My Brain!} 10:57

3M ago10:57

10:57

In this episode, I’m introducing an exciting new segment of the podcast called "Pick My Brain," where I answer your burning questions about copywriting, messaging, marketing, and sales. To kick this segment off, I'm tackling a question that many content creators struggle with: How to consistently come up with fresh ideas for podcasts, emails, and o…

1
A surprisingly simple way to build authority, grow your email list and find clients 10:01

3M ago10:01

10:01

I’m all about finding the easy, simple way to do things, so in this episode, I’m sharing my approach to a simple yet effective marketing strategy: the monthly marketing moment. As a copy coach and sales strategist, I’m breaking down how hosting regular, low-key workshops or Q&A sessions has helped me grow my email list, build authority, and foster …

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Why simplicity is the secret to online business success 12:57

3M ago12:57

12:57

I’m taking a much needed detour on this episode to address a common issue many of us entrepreneurs face: feeling overwhelmed by the multitude of tasks and systems needed to run a successful business. Through two real-life examples from my recent coaching calls where this exact topic came up, I illustrate how both new and experienced business owners…

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Optimize your sender name so your emails get opened 11:46

4M ago11:46

11:46

Recently, I almost marked an email as spam—from someone I know and follow! Why? Because her name wasn’t in the sender section. I had no idea it was from her and thought it was spam, which could have hurt her deliverability. I don’t want this to happen to you! In this episode of ill communication, I’m diving into the importance of putting thought an…

1
How to boost online business sales with a flash sale in Q4 17:49

4M ago17:49

17:49

Thinking about running a flash sale? Then this episode is for you. In this replay episode, I'm sharing one of the best ways to get a little revenue boost or book a few more clients into your calendar, the 5P Flash Sale Formula. This formula is the best way to make your flash sales faster, easier, and more profitable! Topics covered in this episode …

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How to build a slow, hustle-free business that withstands economic slow-downs, featuring The Copywriter Club 53:08

4M ago53:08

53:08

In this episode of ill communication, I’m sharing a rebroadcast of an episode I recorded with my friends Rob and Kira over on The Copywriter Club podcast. I have had several copywriters reach out to me after listening to this episode because in it I talk about some of the practical and tactical ways I started my freelancing business, how I find cli…

1
My most-popular episode: How to write your small business bio {Greatest Hits} 11:09

4M ago11:09

11:09

Do you love your bio? As business owners, a bio is something we all need, and it’s one of the first things we write for our business. In this replay episode of ill communication, I’m sharing one of my most popular episodes of all time. It's the number one most downloaded episode on my podcast, and I think it's because it answers a big pain point or…

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How women entrepreneurs can come up with in-demand speaking topics, featuring Heather Sager 1:14:20

5M ago1:14:20

1:14:20

In this episode of ill communication, I’m turning the tables… on myself. Instead of me doling out the advice and wisdom and coaching, I’m GETTING advice and wisdom and coaching from an incredibly smart speaking and messaging coach, Heather Sager in a rebroadcast of her podcast, Hint of Hustle. In this conversation, she helped me zero in on my zone …

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Triple Trouble - why business owners should follow the Rule of 3 in their marketing and copy {Greatest Hits} 9:25

5M ago9:25

9:25

In this episode of ill communication, I’m continuing our Greatest Hits series and this episode is one of my personal favorites. It’s all about the Rule of 3. This rule is a way to organize your copy and your thoughts into a pattern that is memorable to our human brain. You’re going to find out why the Rule of 3 is a powerful tool to have in your ma…

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My journey to becoming a freelance copywriter (plus bonus copy tips!), featuring Emily Reagan 42:03

5M ago42:03

42:03

Today you’re going to meet one of the most favourite people I’ve met in this online business world - Emily Reagan. To go along with our summer playlist, I’m sharing a replay from her podcast where she had me on as a guest. In this rebroadcast episode, you'll hear about my journey to becoming a freelance copywriter, and why I think there's a lot of …

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[Greatest Hits] The X Factor: Why GenX women are an untapped market 12:54

5M ago12:54

12:54

We are trucking along on our summer playlist programming and I’m sharing another Greatest Hit with you today! It’s one of my most popular episodes about why GenX women are an untapped market. They call us the Slacker Generation. The Forgotten or Lost Generation. The Latchkey Generation. But I like to think that we are the generation that had the be…

1
[Greatest Hits] Why the world needs to hear from more women in business 13:20

6M ago13:20

13:20

In this episode of ill communication, I’m sharing another Greatest Hits episode, and this is one that I know really struck a chord with many of you. It’s why the world needs to hear from more women in business. Have you ever struggled with self-confidence and self-worth? You’re not alone in feeling like that. Women are generally socialized and cond…

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[Greatest Hits] The Trouble with That (and other words to cut out of your marketing) 8:17

6M ago8:17

8:17

In this episode of ill communication, I'm digging into my archive and rebroadcasting one of the top fan-favorite episodes. This quick episode will help you write stronger, clearer, and more compelling copy by removing one simple word. We are talking about the trouble with “that.” You may be surprised to find you can eliminate it (and other unnecess…

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The 100th Episode: Reflections, Challenges & Listener Questions about copywriting, business and podcasting 35:05

6M ago35:05

35:05

Can you believe this is the 100th episode of ill communication? That’s a lot of talking! To celebrate, I’m dedicating this episode to you -my listeners, my community, and my clients who come back every week! I'm so excited to share your insights, your questions, and your comments as we celebrate 100 episodes of the ill communication podcast togethe…

1
3 tips to make business and life easier over the summer 12:44

6M ago12:44

12:44

Hoping to take it easy in your life and business this summer? You’re going to love this episode! I'm sharing three things I'm doing this year to make my business and life easier over the summer. Maybe you can take one of these ideas and do it for yourself, or maybe something I share will spark a new idea for you and help you create some space in yo…

1
5 quick tips to create scroll-stopping names and titles 11:20

7M ago11:20

11:20

What’s in a name? As a copywriter, this is a question I get asked a lot. Several factors go into writing a scroll-stopping, attention-getting name. So in this episode, I'm giving you five quick tips to keep in mind when you're brainstorming and creating names for your products, services, newsletters, webinars, freebies, events, blogs, or podcasts. …

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The Summer of Ease - a get-er-done workshop for business owners who want to enjoy a little time off in the summer 6:37

7M ago6:37

6:37

What’s your ideal summer? For me personally, I’m looking for a summer of ease. I want to work a little less, check out some summer music festivals, go camping, and read a few fiction books. Whatever your goal is, I want to help you set yourself up for success! In this episode of ill communication, I’m sharing a workshop I’m hosting next week to hel…

1
Mind-blowing ways to use AI in your life and small business 19:37

7M ago19:37

19:37

Thinking about using AI in your business? In this episode of ill communication, I’m answering a question I get asked all the time as a copywriter- what I think about AI. I’m sharing my honest thoughts on using AI and ChatGPT as well as some mind-blowing ways you can use it to elevate your life and business. Topics We Cover in This Episode: A sneak …

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How business owners can boost sales by 40% with a simpler message 10:06

7M ago10:06

10:06

Want to turn your complicated and confusing copy into simple, powerful messages that create sales? I have you covered. This episode of ill communication is the final episode in the mini-series on simplicity in sales! Join me as I share some powerful insights and trends I'm seeing in online marketing and sales and how to avoid the curse of TMI (too …

1
How to make $150k from an ugly Google Doc 11:08

7M ago11:08

11:08

Are you holding back on making an offer because you don't have it up on your website or on a designed landing page? If so, this episode is for you. We are in the middle of a little series all about simplicity in your business, and in this episode, I’m sharing a super simple sales strategy with you. This is how you can make $150k from an ugly Google…

1
A copy quickie to simplify sales 6:22

8M ago6:22

6:22

Are you overcomplicating your sales copy? Many of us do this! So in this episode, I’m sharing a very simple copy recipe that you can use today. This particular copy recipe is one of the most simple recipes you'll find, and it can be used for many of your copywriting needs. Topics We Cover in This Episode: What this simple and effective copywriting …

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Stress-free financial management for small businesses with Profit First, featuring April Stroink 18:50

8M ago18:50

18:50

Are you procrastinating financial tasks in your business? You’re not alone! In this episode of ill communication, I sat down with my Money Coach, April Stroink, to talk about some stress-free financial management tips from the Profit First system. Topics We Cover in This Episode: Why the Profit First system is the perfect system for small businesse…

1
How women in business should take (and ignore) advice about entrepreneurship and copywriting 11:15

8M ago11:15

11:15

Ever feel overwhelmed by all of the advice for your business out there? There is so much advice being given online. From content to templates to tutorials to blueprints, and roadmaps- it goes on and on! It’s impossible to follow what everyone is saying. In this episode of ill communication, I'm sharing how to decide which advice you should take abo…

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Turn Blah-Blah-Blah into Bravo! How to complete small business copywriting projects 5:39

8M ago5:39

5:39

It’s Blah Blah Blah Day! Yes, you heard that right! It's a day to tune in to the voices telling us to do something. Maybe it was your spouse telling you to take out the garbage, or your financial coach telling you to incorporate your business. In this episode of ill communication, I’m sharing how you can use this day to complete all of those small …

1
What are segues and how to write them in storytelling emails 10:01

9M ago10:01

10:01

In this episode of ill communication, we are doing a follow-up on the episode last week all about the anatomy of a great storytelling email. In that episode, I shared the essential components of a storytelling email: the hook, story, segue, and so-what. Now, I’m diving deeper into what a segue is and how to write one for your storytelling emails. T…

1
The anatomy of a great storytelling email 9:11

9M ago9:11

9:11

Let’s dive into something that trips up a lot of people when they sit down to write an email -how to weave in a personal story. I know a lot of business owners want to write emails like this… but they think it’s super hard or complicated. But guess what? It’s not! So in this episode of ill communication, I’m sharing The Anatomy of a Great Storytell…

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What the Beastie Boys can teach us about writing great copy 13:47

9M ago13:47

13:47

It’s no secret that I love the Beastie Boys. They actually inspired the name of this podcast! Their autobiography is where my love of the Beastie Boys collided with my love of the written word. The Beastie Boys Book is a masterclass in writing and storytelling. In this episode of ill communication, I’m sharing three important things that the Beasti…

1
Crossing the million dollar mark: 7 unconventional success strategies for entrepreneurs 13:39

9M ago13:39

13:39

I am very, very close to hitting an important milestone in my business - crossing the million-dollar mark in lifetime revenue. It’s a pretty huge deal for me, so in this episode of ill communication, I want to share 7 unconventional success strategies for entrepreneurs who are ready to hit that million-dollar mark too. Topics covered in this episod…

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3 quick tips to stop procrastinating writing your weekly newsletter [WRITING PROMPT] 6:40

10M ago6:40

6:40

Ready to stop procrastinating in writing your weekly newsletter? I have you covered! In this episode of ill communication, I’m sharing a brilliant writing prompt with you that can be used in your weekly newsletter, blog post, social content, or to inspire a podcast episode. This episode is short, sweet, and actionable so grab your notebook or a fre…

1
7 Simple steps to create a high-performing lead magnet that attracts a flood of buyers to your business 14:45

10M ago14:45

14:45

If you’ve been in online business for even just a minute… you know you need a way to attract ideal buyers or leads to your business. And while you may have followers who double-tap your content, that doesn’t make them qualified leads. That’s where lead magnets and email marketing come in. In this episode of ill communication, I'm sharing seven step…

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The 3 essential email sequences service-based businesses need 13:25

10M ago13:25

13:25

Let’s state the obvious: no matter how big or small your business is, you need an email list. Your email list is a critical asset in your business because it is your list and your data. You own it, and these are your relationships. I know that the idea of having an email list can be overwhelming, So in this episode of ill communication, I want to d…

1
Why copy coaching is helpful for business owners, and what happens on a coaching call 9:57

10M ago9:57

9:57

Wondering if copy coaching is right for you? Live copy coaching is just a part of what we do inside the Joy of Copy Club and my members have said that they love it. In this episode of ill communication, I wanted to share with you a little insider peek into what kinds of topics or questions people can bring to these open coaching calls or Q&A sessio…

1
Why the world needs to hear from more women in business 10:36

10M ago10:36

10:36

Have you ever struggled with self-confidence and self-worth? You’re not alone in feeling like that. Women are generally socialized and conditioned not to trust our own expertise and when we do, we are often not heard or ignored. It's no wonder we struggle to show up and present ourselves with authority, confidence, and command! In this episode of i…

1
How to remove jargon from your marketing and copywriting (and why it’s a must) 12:02

11M ago12:02

12:02

It’s time to remove the jargon from your marketing and copywriting! Why? When you use industry jargon and buzzwords in your messaging, you risk alienating your audience and making them feel stupid or left out. So in this episode of ill communication, I want to share a couple of really quick and easy strategies to help you eliminate jargon from your…

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An honest look at being a copywriter and entrepreneur in 2023 and 2024 18:18

11M ago18:18

18:18

In this episode of ill communication, I’m sharing a candid look at being a copywriter and entrepreneur in 2023 and 2024. 2023 was definitely harder than I expected, but I have a lot of things I’m excited about in the new year that I can’t wait to tell you about. So grab your favorite drink, have a seat, put your feet up, and get cozy. I’m getting a…

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30. How to Know If Your Boundaries Are Selfish Or Just Right 23:48

11M ago23:48

23:48

In this episode, we answer the popular and pressing question, "Are my boundaries selfish?" This is the final episode in our four-part series on setting effective boundaries, and we can't conclude the topic without answering this burning question and asking you a powerful question, "What are you building?" If you listen to all four episodes, let me …

1
Are email newsletters still effective in 2024? Email best practices for small businesses. 17:44

11M ago17:44

17:44

In this episode of ill communication, I’m talking about a critical piece of infrastructure all small businesses need in 2024. I’m referring to your email marketing and email newsletters. I’m sharing everything you need to know about email marketing this year including some email best practices, what’s working, and what’s not working. Plus, I need t…

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How to use the PAS copywriting formula to sell more (without sounding douchey) 10:05

11M ago10:05

10:05

As a podcast dedicated to sharing copywriting formulas, it’s a wonder I have made it this far without sharing the formula I’m sharing today. This may be the most famous, most well-known, and most-used copywriting formula of all time. Of course, I’m talking about PAS - problem, agitation, solution. It's a classic, proven formula, but it can be a lit…

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