Les meilleurs podcasts B2B Revenue (2024)

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RV214 - Marketing Strategies to go From $1MM to $10MM ARR | Team8 Accelerate Founders Workshop 47:16

3d ago47:16

47:16

Chris joined moderator Asaf Azulay and a group of founders and CEOs on Team8 Marketing’s Acceler8 Workshop. Chris covers the most common B2B Marketing mistake that he sees companies make when it comes to scaling: financial planning process relating to GTM programs. He talks about how this leads to overlapping costs and nobody focused on creating ne…

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Episode 331: The Art of Building a High-Performing Sales Development Team 43:16

10d ago43:16

43:16

Building and leading a world-class sales development team is crucial for the success of any organization. A well-functioning team significantly impacts revenue growth, customer acquisition, and overall business expansion. However, creating such a team requires careful planning, effective leadership, and commitment to key principles that drive excel…

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RV213 - Transforming Your GTM Strategy into a Revenue Factory | Go To Market Live Episode 31 53:40

10d ago53:40

53:40

In this week’s live event, Chris is joined by Jacco van der Kooij, founder of Winning by Design, to discuss the nuances of running your Go-to-Market strategy as a revenue factory. The session kicks off with discussions on the pivotal role of GTM and how the focus has shifted towards growth, efficiency, and sustainability in today's economy. Jacco d…

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RV212 - From Solo Consultant to Industry Leader: Chris Walker on the Leader Leverage Podcast 19:52

17d ago19:52

19:52

Chris joined Andrew Kappel, host of the Leader Leverage Podcast, to talk about his transition into a leadership role and how that’s affected his perspective on GTM strategies. Chris outlines the critical leverage points in early-stage businesses and emphasizes the significant impact of engaging with actual customers to refine products and services.…

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RV211 - MUST LISTEN: The Complete Go-To-Market KPI Stack | Go To Market Live Episode 30 47:43

24d ago47:43

47:43

In this week’s live event, Chris covers the optimization of go-to-market efficiency, presenting practical examples using realistic data. He explores the critical importance of KPI stacks and revenue breakpoints, spotlighting real company scenarios and offering strategic insights. Highlights include combating poor unit economics, balancing marketing…

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Episode 330: The RevOps Playbook with Laura Adint and Sean Lane 32:15

24d ago32:15

32:15

RevOps is a strategic function within organizations that focuses on aligning sales, marketing, and customer success teams to drive revenue growth and scalability. It plays a crucial role in ensuring the smooth functioning of these departments, optimizing processes, and maximizing revenue generation. But how can you leverage RevOps to build a high-g…

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RV210 - How GTM Efficiency Impacts Revenue Multiple and Enterprise Value | Go To Market Live Episode 29 34:00

1M ago34:00

34:00

In this week’s live event, Chris shares invaluable insights into how SaaS companies can strategically optimize their marketing and sales spend to enhance their enterprise value. This episode focuses on the correlation between go-to-market efficiency and revenue multiples, presenting findings that challenge the conventional wisdom of growth-at-all-c…

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RV209 - High-Efficiency Outbound Strategy Secrets | TLDR: The B2B SaaS Growth Podcast 28:49

1M ago28:49

28:49

Chris joined Ishaan Shakunt, founder @ Spear Growth, on the TLDR podcast to talk about outbound marketing, offering a stark contrast to traditional high-volume approaches. Chris emphasizes the importance of strategic, personalized outreach over sheer quantity, focusing on the sender's credibility, the specificity of the offer, and the optimal timin…

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176: Innovative strategies to scale SaaS companies 36:03

1M ago36:03

36:03

How can SaaS companies scale globally while managing risks and maintaining sustainable growth? In this episode of B2B Revenue Acceleration, Aurelien Mottier sits down with Mike Malloy, CEO of Malloy Industries, to dive deep into the strategies that help SaaS companies scale effectively. Mike kicks off the discussion by sharing his journey and the m…

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Episode 329: How to Stay Ahead in the New Era of Work with Mary Shea 36:40

1M ago36:40

36:40

The rapid advancement of technology, especially in AI, has profoundly impacted all industries and is reshaping the way we work. As AI continues to evolve, the future of work presents both challenges and opportunities. The outdated business playbook must evolve. Success requires a shift in mentality, internal processes, operations, and even values. …

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RV208 - Revenue Planning and KPIs for 2025 | Go To Market Live Episode 28 43:19

1M ago43:19

43:19

In this week’s live event, Chris covers revenue planning for 2025, the fundamental differences between KPI metrics and attribution, and the importance of clear segmentation in go-to-market strategies. Chris highlights the crucial distinction between key performance indicators (KPIs) and attribution metrics in business planning. He offers actionable…

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RV207 - Chris Walker’s LinkedIn Playbook 51:25

1M ago51:25

51:25

Chris Walker joins Erik Jacobson, CEO at Hatch, to host a LinkedIn strategy masterclass, covering strategies, evolving trends, and practical tips. Chris starts by reflecting on his LinkedIn journey, from starting in his living room to becoming one of the highest producing content creators on the platform. Chris and Erik discuss how LinkedIn's algor…

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RV206 - Enhancing Unit Economics for Optimal Revenue Growth | Go To Market Live Episode 27 52:03

1M ago52:03

52:03

In this week’s live event, Chris discusses the complexities of unit economics, pipeline coverage, and go-to-market efficiency. He starts the session with a deep dive into the concept of revenue breakpoints and how they serve as critical metrics for analyzing business scalability from $20 million to $100 million ARR. Chris stresses the importance of…

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RV205 - Building Content Momentum 40:26

2M ago40:26

40:26

Chris joined Adam Kitchen live to talk about building momentum with content marketing in the B2B space. Chris shares his expert insights on setting the right KPIs and metrics, distributing content effectively, and ensuring it differentiates in a competitive landscape. He offers a fresh perspective on creating net new knowledge and leveraging techno…

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RV204 -The 12 Revenue Breakpoints | Go To Market Live Episode 26 46:19

2M ago46:19

46:19

In this week’s live event, Chris starts with detailing essential strategies for sustaining business growth and optimizing go-to-market efficiencies. Chris emphasizes the importance of leveraging the slow month of August to build momentum for the end of the year, advocating for relentless dedication and a willingness to perform tasks others avoid. M…

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Episode 328: Why the Human Touch Still Matters in an AI-Driven World with David Connors 30:45

2M ago30:45

30:45

It's no surprise that AI is becoming increasingly dominant in various industries, including sales. AI has the potential to revolutionize the sales process by automating tasks, analyzing data, and providing valuable insights. However, despite all the excitement and hype surrounding AI sales, the human touch still plays a crucial role. Today's questi…

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RV203 - B2B Essential Mindset 21:37

2M ago21:37

21:37

Chris joined David LaCombe to talk about essential mindsets for B2B marketers. David applauds Chris for his insightful teachings and delves into the critical role of mindset for marketers aiming to succeed in the B2B space. The discussion explains how understanding business objectives leads to crafting effective marketing strategies, changing marke…

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RV202 - MUST LISTEN: Your GTM is a Revenue Factory | Breaking Down GTM for CEOs and CFOs| Go To Market Live Episode 25 50:30

2M ago50:30

50:30

In this week’s live event, Chris started by covering the complexities and nuances of go-to-market strategies for B2B companies, focusing on the pivotal roles of the CEO and CFO. He discusses the seasonality of sales cycles, particularly the impact of summer months on deal closures, and how companies should align their forecasting and budgeting stra…

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RV201 - B2B Marketing Evolution | Scaleup Valley Podcast 38:45

2M ago38:45

38:45

Chris joined Mike Dias on the Scaleup Valley podcast to explore his career journey and the founding of Refine Labs and Passetto. He begins by discussing his early work in B2B companies, where he noticed a disconnect between market trends and traditional go-to-market strategies. His pivot to marketing in 2016 paved the way for the creation of Refine…

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How to Transition out of Founder-Led Sales - Alex Newmann, CEO & Founder of Newmann Consulting Group 21:13

2M ago21:13

21:13

Alex Newmann (Founder & CEO of Newmann Consulting Group) is an expert at helping founders of B2B companies (either bootstrapped or Series A funded) transition out of founder-led sales, make their first sales hires and build a scalable, repeatable sales process. In this episode, he sits down with Alan Zhao to help change the way you think about maki…

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RV200 - Strategic Revenue Growth and GTM Efficiency | Go To Market Live Episode 24 52:04

2M ago52:04

52:04

Thank you all so much for listening to B2B Revenue Vitals as we hit our 200th episode!! In this week’s live event, Chris explores the intersection of marketing, finance, and sales, emphasizing the importance of a cohesive go-to-market strategy. Chris kicks off the conversation by emphasizing the critical need for alignment across various functions …

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Episode 327: Building and Scaling a SaaS Powerhouse with Benjamin Johnson 37:08

2M ago37:08

37:08

With the rise of cloud computing and the increasing demand for software solutions, SaaS has emerged as a dominant model for delivering software applications to customers. However, with intense competition and rapidly changing customer needs, SaaS companies must adopt effective strategies that will enable them to not only survive but thrive in the l…

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RV199 - Expert Session: GTM Programs & Marketing ROI 46:40

2M ago46:40

46:40

Chris was joined by Tom Wentworth, CMO @ Recorded Future, to talk about GTM programs and Marketing ROI. Their discussion focused on guiding marketers aspiring to senior roles, offering rich insights into account selection, demand creation, and the relationship between marketing and finance. Tom emphasizes the importance of narrowing down account fo…

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175: Moving to an Allbound Motion 33:43

2M ago33:43

33:43

Ever wondered how integrating inbound and outbound strategies could revolutionize your sales approach? In this episode of B2B Revenue Acceleration, host Catarina Hoch is joined by Alex Olley, Co-Founder and Chief Revenue Officer at Reachdesk, to explore the transformative power of moving to an Allbound motion. Alex kicks off the discussion by defin…

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RV198 - Content Strategy AMA 54:30

2M ago54:30

54:30

Chris Walker joins Erik Jacobson, CEO at Hatch, to host a full hour AMA on Content Creation. This session dives deep into the nuances of content strategy, focusing on the importance of integrating various content forms—such as podcasts, social media, YouTube, and blogs—into a unified strategy that aligns with business goals. Chris and Eric discuss …

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Episode 326: How to Position Your Company as a Market Leader in M&A with Aron Bohlig 28:20

2M ago28:20

28:20

So many companies start out with the goal of going public and hitting it big. But, unfortunately, for many of them, a successful exit via a merger or purchase is far more likely. We wondered: What are the best strategies to position your company as the go-to-market leader during an M&A process? To help us with this today, we have Aron Bohlig, Manag…

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RV197 - Marketing ROI and Unit Economics | Go To Market Live Episode 23 55:41

3M ago55:41

55:41

In this week’s event, Chris talks marketing budgets, unit economics, and go-to-market strategies. Kicking off with a company update from Passetto, Chris shares the exciting news of their expanding team and the positive trend in customer renewals, signaling early success. He emphasizes the importance of unit economics in marketing, debunking the myt…

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RV196 - Maximizing Go-to-Market Strategies for Enhanced Business Growth | Go To Market Live Episode 22 51:42

3M ago51:42

51:42

In this week’s event, Chris shares his recent reflections and insights following a rejuvenating vacation in Italy. He emphasizes the importance of taking breaks to gain new perspectives on business strategies and operations. Through a holistic approach, he discusses everything from achieving marketing efficiency and improving sales win rates to the…

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Episode 325: From 0 to 1: Top Strategies to Scale Up Your Startup with Rags Gupta 33:46

3M ago33:46

33:46

When you do something innovative and extraordinary, you go from 0 to 1. While you might not become the next Apple or Amazon, we decided to gather the top insights to take your business to the next level. So, we asked: What are some of the most effective go-to-market strategies for startups going from early days to scaling up their business? To help…

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RV195 - LinkedIn Strategy and B2B Trends | Good Content 46:39

3M ago46:39

46:39

Chris joined Peter Conforti on the Good Content series to discuss a range of critical topics in B2B Marketing and SaaS. From dissecting LinkedIn’s algorithms to redefining go-go-market strategies in the current economic environment, Chris brings a wealth of knowledge and practical insights to the table. Chris kicks off the discussion by sharing his…

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Episode 324: Where New Revenue Leaders Should Focus Their Energy with George Eliopoulos 38:09

3M ago38:09

38:09

Revenue growth is a key priority for organizations. Now, let's say you're taking over a revenue team. Where do you start? Or, in other words... How should a new revenue leader inheriting an existing team with predefined goals determine what that revenue engine should look like, from hiring to structure and processes? To help us with this today, we …

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RV194 - Mastering Marketing for Startups | GTM Cheat Code 40:52

3M ago40:52

40:52

Chris joined Josh Wagner and Justin Gray on the Cheat Code podcast to explore transformative marketing strategies and the critical role of customer understanding in today’s business landscape. Chris shares his journey from the early days of his career to becoming a leading figure in B2B marketing, emphasizing the need for qualitative research and t…

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Episode 323: The Essential B2B Sales Strategies for Scaling Your Revenue with Greg Nutter 33:47

3M ago33:47

33:47

Organizations are constantly seeking ways to increase their revenue and achieve sustainable growth. However, scaling revenue requires a strategic approach that goes beyond traditional sales tactics. Therefore, we wanted to find out: What are the top sales strategies for effectively scaling your revenue? To help us with this today, we have Greg Nutt…

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RV193 - Signal Based Sales Strategy 47:35

3M ago47:35

47:35

Chris joined Alan Zhao on a live event for Warmly.ai for a discussion on Signal-Based Sales. Chris provides an in-depth exploration of what signal-based selling entails and why it is revolutionizing B2B go-to-market strategies. He outlines the advantages of using first party and third party signals to optimize sales outreach, detailing how this met…

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THE SECRET TO GETTING REPS TO PRACTICE AND IMPROVE THEIR SALES SKILLS 30:52

3M ago30:52

30:52

Check out https://www.brevitypitch.com/ - HOW AI SOLVES THE SALES PRACTICE PROBLEM Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR …

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174: The Science Behind Successful Sales Calls 27:41

3M ago27:41

27:41

What if the key to boosting your sales success lies not in what you say, but in how you say it? In this episode of B2B Revenue Acceleration, host Aurelien Mottier sits down with Bitty Balducci, Assistant Professor of Marketing at Washington State University, to delve into the science behind successful sales calls. Drawing from her recent study that…

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RV192 - Marketing Budget Myths & Data Insights | Go To Market Live Episode 21 48:11

3M ago48:11

48:11

In this week’s event, Chris discusses the recently released 2024 Gartner CMO Survey and its implications for marketing budgets, strategies, and benchmarks within the B2B space. Chris provides his critical perspective on the validity and applicability of this benchmark data for different company sizes and industries. He stresses the importance of in…

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Episode 322: The Future of Distributed Teams: Building Human Connection in a Virtual World with Brett Martin 36:53

3M ago36:53

36:53

Have you ever dreamt of starting a global company but are unsure where to begin? Or maybe you're struggling to keep your remote team connected and productive. The question is: How do you launch a successful startup, target the perfect niche market, and navigate the complexities of remote work without losing the human touch? To help us with this tod…

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Building High Conversion B2B Landing Pages - Sahil Patel, CEO of Spiralyze 37:39

3M ago37:39

37:39

Today’s episode welcomes Sahil Patel, CEO of Spiralyze. They help companies grow by providing data-driven performance Conversion Rate Optimization (CRO) services. The point of a great landing page is to lead your potential clients to take action on your offer - whether it’s a demo, a strategy call or a free trial. Sahil mentions that while lead gen…

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RV191 - Expert Session: Marketing in Competitive Categories 46:14

3M ago46:14

46:14

Chris was joined by Kyle Coleman, as they talk about Marketing in competitive categories. Chris and Kyle explore the vital strategies companies need to adopt to stand out in saturated markets, focusing on the power of differentiation, effective positioning, and leveraging novel technologies like generative AI. They discuss Kyle's rich experience in…

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RV190 - Q2 Wrap-Up & Strategic Budgeting | Go To Market Live Episode 20 49:08

4M ago49:08

49:08

In this week’s event, Chris discusses crucial aspects of a B2B marketing strategy, planning for fiscal years, and the importance of reevaluating business approaches mid-year to ensure targets are met. As Q2 comes to a close, Chris shares his thoughts on navigating the planning process for the rest of 2024, emphasizing the potential shift in investm…

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Episode 321: Mastering the Art of Cold Calling with Jason Bay 42:29

4M ago42:29

42:29

Sales is hard right now. Sales cycles have lengthened by 40% since 2020. Fewer reps are achieving their quota in tech. So the question is: What are some strategies to help you stand out from the crowd? To give us some insight into this question, we have Jason Bay, Founder and CEO of Outbound Squad, who aims to improve the skills of world-class sale…

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Generating $2.8 Million in Pipeline at Demandbase - Austin Jouett, AE at Intensify Demand 32:45

4M ago32:45

32:45

Today’s episode welcomes Austin Jouett, Full-Cycle Account Executive at Intentify Demand - a provider of demand and lead generation services, specializing in B2B sectors such as SaaS, IT technology, FinTech, Martech and HR Tech. They help businesses connect with their ideal prospects by delivering high quality and meticulously verified data includi…

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RV189 - Why Organic Social Media Content Needs to be Your #1 Priority 55:53

4M ago55:53

55:53

Get ready to dive deep into the intricacies of building a content engine for dark social. Chris Walker joins Erik Jacobson, CEO at Hatch, to unpack the essentials of creating compelling and sustainable content that powers your marketing strategy. Chris shares actionable insights on leveraging dark social, unique content strategies, and overcoming t…

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WTF are Signals? How to Build Your GTM for ROI with Chris Walker & Alan Zhao 52:54

4M ago52:54

52:54

In case you missed it - today’s episode contains the recording of the June 6th live event with Chris Walker and Alan Zhao about how to implement a signal-based go-to-market approach. Chris’s new company, Passetto, combines proprietary signal-based analytics technology with expert strategic consulting to help B2B companies create breakthroughs in gr…

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RV188 - Marketing with a Growth Mindset | Product Market Fit Show 53:04

4M ago53:04

53:04

Chris joined Pablo on the Product Market Fit show, to talk about scaling growth with the right mindset in marketing. Chris discusses his journey from product manager to founder and CEO of Refine Labs, and now his new venture, Passetto. The conversation provides valuable insights into the zero to one phase of startups, the challenges of scaling a bu…

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Episode 320: From Ground Zero to Sales Hero with John Westman 28:05

4M ago28:05

28:05

Winning in sales today requires more than persuasive skills and product knowledge to succeed. Experienced businesses have learned this the hard way. But what if you're just at the beginning of your sales journey? If you were to establish a sales organization from the ground up, what beliefs, mindset, and behaviors would create a customer-first cult…

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RV187 - Market Trend Deep Dive | Go To Market Live Episode 19 46:02

4M ago46:02

46:02

In this week’s event, Chris discusses recent market developments, particularly focusing on Salesforce's Q1 earnings report, and their implications for the B2B tech landscape. He analyzes Salesforce’s unexpected revenue miss and its impact on the SaaS market, providing invaluable insights for go-to-market leaders and individual contributors alike. C…

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Creating a Culture of Empathy in Sales - Brian Lawrence, VP of Sales at Clazar 16:44

4M ago16:44

16:44

Today’s guest is Brian Lawrence, VP of Sales at Clazar - the cloud GTM co-pilot for software businesses of all sizes that recently received their $10 million Series A round. Brian started his career at Oracle, where he moved up quickly and became one of the youngest managers at the company. When he was climbing up the ranks, a big part of his succe…

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RV186 - B2B Marketing Evolution 29:31

4M ago29:31

29:31

Chris Joined Omri Hurwitz to talk about the evolution of his experiences in B2B Marketing. Their conversation goes into the shifts in B2B marketing over the past five years, from lead generation to holistic demand generation, and how Chris's insights have impacted the industry. The past twelve months have brought significant changes in how B2B tech…

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