))
Ep. 38 - Navigating the Challenges of Selling and Engaging Readers in Today's Book Market
Manage episode 423241416 series 3579531
Contenu fourni par Juxtabook. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Juxtabook ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Ep. 38 Why is selling a book so hard? (A look at reading rates)
In this episode, we dive into the perplexing challenge of selling books in the current market, despite their affordability.
Key Statistics:
- A startling revelation from a YouGov.com survey: In 2023, only 54% of Americans read at least one book, implying 46% read none.
- Reading habits breakdown: 5 books a year places you in the top 33%, 10 books in the top 21%, and 50 books in the top 1%.
Discussion Points:
- Evolving Reading Habits: Understanding how content consumption is shifting from traditional books to digital platforms.
- The Impact of Word-of-Mouth Marketing: Emphasizing the power of recommendations in promoting books.
Author's Journey:
- The Book as an Extension of the Author: Exploring how a book represents the author’s brand and identity across various platforms.
- Content Strategy: Encouraging authors to think beyond the book and consider their overall content strategy.
Four Key Strategies for Authors:
- Multiple Interactions: Ensuring readers engage multiple times with your content for better brand engagement.
- Clarity in Offering: Highlighting the importance of clear, concise communication of your expertise and the value proposition of your content.
- Creating Engaging Books: Aiming to write books that not only attract but retain reader interest, encouraging recommendations.
- Symbiotic Relationship Between Brand and Book: Understanding how each published piece, be it on social media, newsletters, or podcasts, nurtures the author's brand.
Actionable Insights:
Encouragement to create compelling content that resonates and is share-worthy.
Strategies to increase reader engagement and word-of-mouth marketing.
Podcast Website: www.juxtabook.com/podcasts/beyond-the-book
Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button
Submit a Question. Ask a question to be featured on the podcast. Ask Here
Liked this episode? Share it and tag us on Instagram @juxtabk
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook
71 episodes
Partager
