87. Marketing Your Collision Repair Shops: Is It an Expense or an Investment? with Micki Woods

Your Business Your Life

One of the main marketing goals for businesses is to generate revenue by attracting customers and establishing a competitive advantage. Both of these are vital elements for collision repair businesses to succeed.

Yet, for many collision repair shop owners, marketing often takes a backseat, seen more as an expense than a strategic investment. According to the 2021 BodyShop Business Industry Profile, more than half (55%) of collision repair shops spend less than $5,000 on marketing each year.

So the question remains: is marketing merely a cost to be minimized, or could it be the key to driving growth, profitability, and enhancing the value of your collision repair business?

Join Matt DiFrancesco and Micki Woods, an Auto Collision Industry Marketing Specialist and podcast Host, as they discuss the value of marketing and what it can do for your collision repair business when done properly.

Matt and Micki talk about:

(06:43) Why marketing is like building rapport with your customers

(09:02) The lowest-hanging fruit for shop owners to try when it comes to marketing

(14:16) How much money should collision shops spend on marketing?

(21:55) The value of having an outside perspective

(24:25) What can shop owners do to get out of the “marketing is just an expense” mindset?

(27:03) How marketing helps shops build the value of their business

(28:32) The best time to start a marketing strategy for your collision shop

Connect With Micki Woods

Website: https://mickiwoods.com/

LinkedIn: https://www.linkedin.com/in/micki-woods-36374121/

Facebook: https://www.facebook.com/MickiWoodsMarketing/

Spotify: https://open.spotify.com/show/6pdC9gvLPFdrQNof4LtwlA?si=Mdpd1QTZR0ypq4Ju4jkKwg&nd=1&dlsi=2c38fcc8b1504cc8

Youtube: @mickiwoodsmarketing7984

Email: [e-mail]

Phone: [phone]

Connect With Matt DiFrancesco:

[e-mail]

[phone]

LinkedIn: Matt DiFrancesco

LinkedIn: High Lift Financial

Facebook: High Lift Financial

Instagram: @high_lift_financial

Youtube: @highliftfinancial

About the Guest:

Mickey Woods is an experienced marketing and growth strategy specialist with a focus on the collision industry. Having previously owned a shop herself, Mickey understands the challenges that shop owners encounter. Leveraging her extensive experience, she is dedicated to helping them accelerate their business growth.

Mickey is known for her dynamic marketing approach, consistently driving results through innovative strategies tailored to the collision repair sector.

In addition to her consultancy work, Mickey co-hosts the Collision Cocktail Hour, a monthly gathering that attracts 35 to 60 shop owners seeking insights into different issues concerning the collision industry, such as business expansion and value building.

She is also the host of the Body Bangin’ Podcast, where she shares her expertise and engages with industry leaders to inspire innovation and success. As a respected writer and contributor to Body Shop Business, Mickey continues to make significant contributions to the collision repair community through her thought leadership and unwavering commitment to excellence.

Disclaimer:

DiFrancesco Financial Concierge, LLC, d/b/a High Lift Financial, is a Pennsylvania-registered investment advisor and may conduct investment advisory services in states where it is registered, exempt, or excluded from registration. The content provided herein or on our website should not be construed as an offer for investment advice or for securities, insurance, or other investment products. Investments involve the risk of loss and are not guaranteed. Consult a qualified legal, tax, accounting, or financial professional before implementing any investments or strategy discussed here.