Tony Richardson on Harley's Treats, Canine Nutrition, and Social Good

YES, BRAND with Hersh Rephun

In this episode of Yes Brand, Tony Richardson shares his inspiring journey from a 24-year U.S. Army veteran to the founder of Harley's Treats USA, a natural dog treats company. Richardson details the personal motivations behind his venture, including caring for his German shepherd, Buddy, a Marine Corps reject injured in Afghanistan. He explains the adoption of natural, holistic approaches learned in Europe to improve pet health.

The discussion touches on the challenges of the pet food industry, harmful ingredients, and deceptive marketing practices, while highlighting Richardson's commitment to promoting better nutrition for pets. Richardson also delves into his experiences with grassroots marketing, social media influence, and upcoming product launches, including a new line of dog food. He emphasizes the importance of passion, perseverance, and maintaining product integrity as essential elements for entrepreneurial success.

Connect with Tony at https://www.harleystreatsusa.com/

(0:00) Introduction and Chemicals in Pet Food (1:21) Tony Richardson's Inspiration and Harley's Treats Origin (3:12) Buddy's Story and Service Dog Bond (6:00) The Creation of Harley's Treats (10:16) Recipe Development and Healthy Alternatives (13:32) Big Brand Issues and Harley's Market Entry (18:51) Catering to Different Dog Needs (22:45) Overcoming Marketing Challenges (28:18) Social Media Impact and Branding with Heart (31:20) Corporate Responsibility and Personal Accountability (33:00) Veteran Employment and Community Focus (34:53) Packaging Choices and Charitable Contributions (37:48) Expanding Reach with Storefronts and Grassroots Efforts (39:14) Entrepreneurial Spirit: Persistence and Passion (40:36) Episode Wrap-Up and Call to Action