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#6: Three Ways To Position Yourself to Rise to the Top in Your Career

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Manage episode 452167985 series 3611583
Contenu fourni par The Agile Brand and Bonnie Habyan. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par The Agile Brand and Bonnie Habyan ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

Elina Vilk fell in love with business and marketing at 12 years-old when she crushed a school contest selling candy and won admission to the local theme park. That created a life-long passion for creativity and innovation that has landed her in top roles at Yahoo, PayPal, Facebook, Hootsuite, and now David's Bridal as the Chief Business Officer. In this episode of Worth Knowing, Elina shares her secret sauce of adopting creative innovation as the tool to fuel her success. Plus, she shares her thoughts on how work-life balance is anything but. Instead, she says it's more of a see-saw we have to learn to ride with a resilient mindset.

Elina Vilk joined David’s Bridal in August 2024 as Chief Business Officer and to wholly lead

Pearl by David’s, the company’s event planning platform.

In her new role, she will help the wedding retailer and services brand drive growth. Pearl,

specifically, is designed to help make it easier to plan weddings and find and manage vendors

during the wedding planning process.

Vilk is tasked with expanding Pearls vendor service and also to create a media network and

marketplace to help grow businesses. Vilk comes to David’s Bridal from Hootsuite, where she

was CMO. Vilk brings more than two decades of experience leading high-functioning talent. As

a trailblazer in marketing and sales strategy for the world’s foremost brands, and as a digital

innovator at the forefront of technology, she firmly believes in the power of customer centricity

as the driver to every organization.

Credentials: Over 20 years of experience driving marketing initiatives for brands like

WooCommerce, Meta, PayPal and Visa, University of San Francisco MBA Marketing.

Awards: Throughout her career, Elina has infused creativity and strategy into marketing

campaigns that have been awarded distinguished Advertising Age and Innovation awards. She

is a two-time honoree in the “Women to Watch” awards, presented by Remodista.

Resources

Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/

Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/

Go to the Worth Knowing website: https://www.worthknowing.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

6 episodes

Artwork
iconPartager
 
Manage episode 452167985 series 3611583
Contenu fourni par The Agile Brand and Bonnie Habyan. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par The Agile Brand and Bonnie Habyan ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

Elina Vilk fell in love with business and marketing at 12 years-old when she crushed a school contest selling candy and won admission to the local theme park. That created a life-long passion for creativity and innovation that has landed her in top roles at Yahoo, PayPal, Facebook, Hootsuite, and now David's Bridal as the Chief Business Officer. In this episode of Worth Knowing, Elina shares her secret sauce of adopting creative innovation as the tool to fuel her success. Plus, she shares her thoughts on how work-life balance is anything but. Instead, she says it's more of a see-saw we have to learn to ride with a resilient mindset.

Elina Vilk joined David’s Bridal in August 2024 as Chief Business Officer and to wholly lead

Pearl by David’s, the company’s event planning platform.

In her new role, she will help the wedding retailer and services brand drive growth. Pearl,

specifically, is designed to help make it easier to plan weddings and find and manage vendors

during the wedding planning process.

Vilk is tasked with expanding Pearls vendor service and also to create a media network and

marketplace to help grow businesses. Vilk comes to David’s Bridal from Hootsuite, where she

was CMO. Vilk brings more than two decades of experience leading high-functioning talent. As

a trailblazer in marketing and sales strategy for the world’s foremost brands, and as a digital

innovator at the forefront of technology, she firmly believes in the power of customer centricity

as the driver to every organization.

Credentials: Over 20 years of experience driving marketing initiatives for brands like

WooCommerce, Meta, PayPal and Visa, University of San Francisco MBA Marketing.

Awards: Throughout her career, Elina has infused creativity and strategy into marketing

campaigns that have been awarded distinguished Advertising Age and Innovation awards. She

is a two-time honoree in the “Women to Watch” awards, presented by Remodista.

Resources

Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/

Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/

Go to the Worth Knowing website: https://www.worthknowing.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

6 episodes

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