From IT to Innovator: Jen Sugermeyer's Beauty Industry Breakthrough

Women Empower Wednesdays

In this inspiring episode of Women Empower Wednesdays, host Bree Logue speaks with Jen Sugermeyer, the founder and CEO of ATA Cosmetics. Jen shares her transformative journey from a career in IT leadership to revolutionizing the beauty industry with her innovative jade applicator, which combines skincare and makeup application into one eco-friendly tool.

Summary:
Jen Sugermeyer discusses her entrepreneurial shift and the challenges of introducing a novel product like the jade applicator, which aims to replace conventional makeup sponges, brushes, and even gua sha tools. She highlights the importance of education and hands-on demonstrations in marketing her unique product. Jen also delves into her personal growth, including her journey to sobriety and how it inspired her to help others enhance their lives.

Show Notes:

1. Jen Sugermeyer's Background: An introduction to Jen's transition from IT to the beauty industry, driven by her passion for impactful innovation.
2. Innovation in Beauty Tools: Discussion on the creation and unique aspects of the jade applicator, emphasizing the challenges of educating consumers about a new way to apply skincare and makeup.
3. Marketing Strategies: Insights into how ATA Cosmetics is tackling marketing challenges, including partnerships with advertising firms and active participation in trade shows.
4. Personal Development: Jen talks about her sobriety and the profound personal development journey that helped shape her business philosophy.
5. Entrepreneurial Challenges: Jen shares the obstacles she has faced in launching and scaling ATA Cosmetics, particularly around product education and customer engagement.
6. Future Aspirations: A look into the future developments for ATA Cosmetics, including new product lines like eye gels and serums designed to complement the jade applicator.

Jen's story is not just about creating a new product but also about how personal transformation can lead to professional innovation, aiming to make a tangible difference in people's lives through her entrepreneurial ventures.

Connect with Bri:
Website: www.brilogue.com
IG: @bri.logue
FB: @bri.logue
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