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From DJing to Becoming a Leading Female Founder and CEO in the Spirits Industry with Jilly Hendrix Founder & CEO of Body Vodka
Manage episode 413067541 series 2828846
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After years of DJ gigs and late-night events, Jilly was on the search for a lower-alcohol version of her favorite spirit. With few, better-for-you, unflavored versions on the market, she founded BODY with the idea that not all vodka needs to be 40% alcohol volume. Jilly has set out to redefine the drinking experience and is creating a unique opportunity for low-proof vodka to step into the spotlight. BODY leads with taste over alcohol. By prioritizing premium, pure ingredients over ABV, Hendrix is helping to shine the spotlight on a shift in drinking culture toward lighter, cleaner and low-ABV options.
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