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Dove: Real Beauty
Manage episode 340444960 series 2907276
Contenu fourni par Melissa DiGianfilippo & Alexis Krisay, Melissa DiGianfilippo, and Alexis Krisay. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Melissa DiGianfilippo & Alexis Krisay, Melissa DiGianfilippo, and Alexis Krisay ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self-confidence in women and young children and WOW has it made a mark. This campaign stands out as one of the most impactful advertising campaigns of our time. Tune in for the full scoop on how one of the world's largest brands took a stand and did something great for the world while increasing brand awareness and revenue.
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