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Chick-fil-A & Eat Mor Chikin
Manage episode 342506195 series 2907276
Contenu fourni par Melissa DiGianfilippo & Alexis Krisay, Melissa DiGianfilippo, and Alexis Krisay. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Melissa DiGianfilippo & Alexis Krisay, Melissa DiGianfilippo, and Alexis Krisay ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Chick-fil-A and its iconic Eat Mor Chikin advertising campaign featuring cows begging humans to choose chicken over beef was born out of necessity and lots of trial and error. How was a fast-food restaurant that exclusively served chicken and was only open 6 days a week going to compete with the big burger joints that offered larger menus, were open 7 days a week and had way bigger advertising budgets? EAT MOR CHIKIN! The story behind the creation of this campaign and the results it generated will blow your mind.
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