171. Scaling Business Development Skills and Creating Growth with Mo Bunnell

What's Working Now

Mo Bunnell helps complex organizations grow by scaling business development skills across their organizations and creating a
growth-oriented culture. He’s the author of The Snowball System, the host of the video podcast Real Relationships Real Revenue and
the founder of Bunnell Idea Group (BIG), who has trained over tens of thousands of seller-experts at over 400 clients, all over the
world.
BIG’s clients have used Mo and his team’s GrowBIG® training to give their experts a system for growth that creates ravings fans,
gives a comprehensive business development framework and is, dare we say, is fun to use.
Mo started out his career as an expert himself, passing all the actuarial exams to earn their highest designation: Fellow of the Society
of Actuaries. Today, Mo gets most excited working with BIG’s clients that usually fall into two camps: professional service firms like
King & Spalding and Sotheby’s and service-based companies like Aetna, Constellation Energy and TransUnion.
Mo lives in Atlanta with his wife of nearly 30 years, his two daughters (when they’re home from college) and their miniature donkey,
Louie Hamilton.
Key Takeaways
-Success in business requires not only technical skills but also strong relational skills.
-The concept of "the shift" emphasizes the need for individuals to transition from focusing solely on technical expertise to also mastering communication and relationship-building skills.
-There is a distinction between "doing the work" (execution) and "winning the work" (relationship building and securing opportunities). Effective communication varies between these two contexts.
-There are four steps for success:
1 Focus on engagement
2 Provide an experience of working with you
3 Make clear recommendations for next steps
4 Scale efforts based on expected long-term benefits
-A shift in mindset from fear of failure to a focus on helping others can drive motivation and success.
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About Katie Richardson:
Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.
Connect with Katie:
Website: https://katierichardson.com/
CASE STUDIES: https://now.katierichardson.com/casestudy
LinkedIn: https://www.linkedin.com/in/katie-richardson-creator
Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698
BuzzSprout: https://www.buzzsprout.com/1847280
Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr
Newsletter: https://now.katierichardson.com/newsletter