Reinventing Mobile Marketing: AppsFlyer on Data-Driven Strategies, AI Integration, and Maximizing ROI

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Ready to revolutionize your mobile marketing strategy? Tune in as we uncover the secrets with Carolyn from AppsFlyer and her expert insights into the ever-evolving world of mobile app monetization and marketing. Since 2012, AppsFlyer has been pivotal in empowering brands to harness data-driven tools like analytics, deep linking, and fraud protection. Carolyn shares invaluable knowledge on navigating the latest trends, including multi-platform adoption, the complexities of signal loss due to heightened privacy measures, and the groundbreaking role AI plays in gaming, user experience, and crafting hyper-personalized user journeys. Discover how transitioning from traditional marketing to a data-centric approach is essential for scaling your mobile marketing efforts effectively.
In another enlightening segment, we delve into the mobile growth flywheel concept with AppSpire, breaking down key phases such as user acquisition, onboarding, engagement, and analysis to optimize app performance. Understand the critical importance of hitting return on advertising spend (ROAS) targets and ensuring seamless onboarding to drive initial transactions. Explore strategies to keep users actively engaged and continuously monetize your app. We also dive deep into the transformative impact of AI in B2B marketing, emphasizing the necessity of AI literacy among marketers and how AI tools can significantly boost productivity and marketing measurement. Real-world examples highlight the effectiveness of AI in enhancing customer messaging and campaign success. Don't miss out on these game-changing insights designed to maximize your mobile marketing ROI.
Carolyn Bao is the Vice President of Marketing for AppsFlyer, responsible for driving multi-channel efforts for the AppsFlyer mobile attribution and marketing analytics platform. She is an accomplished marketing executive with over 20 years of leadership experience at technology companies, specializing in software and SaaS marketing go-to-market strategy, data-driven business innovation and building high-performing marketing teams. She has deep domain knowledge of marketing tech stack and advertising technologies.

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Chapitres

1. Reinventing Mobile Marketing: AppsFlyer on Data-Driven Strategies, AI Integration, and Maximizing ROI (00:00:00)

2. Monetizing Mobile Apps (00:00:02)

3. Maximizing Mobile Marketing ROI (00:13:18)