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Expertise to Entrepreneurship with Bernie Schroeder
Manage episode 313219825 series 3262562
Contenu fourni par Mike Irwin & Simon Daw, Mike Irwin, and Amp; Simon Daw. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Mike Irwin & Simon Daw, Mike Irwin, and Amp; Simon Daw ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Bernie Schroeder took a tiny ad agency and built it into a billion-dollar global integrated marketing firm with thousands of employees. He then embarked on a journey to share what he'd learned with entrepreneurs all over the world through Ted Talks, books, teaching at universities, and mentoring startup founders in multiple countries. He's the author of Brands & Bullsh*t, Fail Fast or Win Big, Simply Brilliant, and Startup Culture Mindset. As director of the Lavin Entrepreneurship Center, Bernie has built an entrepreneur factory at San Diego State University.
In this episode of What I Wish I Knew with Mike Irwin & Simon Daw, Bernie talks about how a relentless focus on building expertise led him to build a billion-dollar agency and why "the customer isn't always right but they're never wrong".
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