It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Navigating disruption across marketing and business management with CEO and ex-CMO Jonathan Anastas
Manage episode 398197016 series 3278228
Contenu fourni par Wharton Executive Education Podcast. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Wharton Executive Education Podcast ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In this episode, I have a chance to talk to Jonathan Anastas who is CEO of Clash TV and was formerly the CMO at One Esports. As part of his career journey, he had a chance to market iconic games like Guitar Hero at Activision Blizard and launch new games like Call of Duty.
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Manage episode 398197016 series 3278228
Contenu fourni par Wharton Executive Education Podcast. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Wharton Executive Education Podcast ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In this episode, I have a chance to talk to Jonathan Anastas who is CEO of Clash TV and was formerly the CMO at One Esports. As part of his career journey, he had a chance to market iconic games like Guitar Hero at Activision Blizard and launch new games like Call of Duty.
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Similaire à Wharton Executive Education Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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…
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continue reading
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continue reading
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continue reading
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…
continue reading
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