The Impact Of Blockchain Technology On Ad Targeting With Asaf Nadler

The Impact of Blockchain Technology on Ad Targeting with Asaf Nadler | S4 E10

29d ago 27:08

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Asaf Nadler is the CEO and co-founder of Addressable, specializing in data-driven user acquisition for Web3. Asaf has 18 years of experience in data analytics and holds a PhD in software engineering focusing on big data analytics, AI, and blockchain.

In our conversation, we explore how Addressable is transforming digital marketing practices for the Web3 space.

How Addressable associates on-chain data with social data to understand and target Web3 audiences
Integrations with platforms like Twitter, Reddit, and display ad networks to reach users where they spend time
The role of AI in identity matching, attribution, and campaign optimization
Case studies and success stories of effective Web3 marketing campaigns
Asaf's excitement about the shift of Web3 into the mainstream and the need for better marketing infrastructure
Recent integrations with mobile analytics partners and automated campaign optimization

⚠️ If you want to try out Addressable yourself, use coupon code WEB3CMO on the payment page, it will give you 10% off.
This episode was recorded through a Podcastle call on April 25, 2024. Read the blog article and show notes here: https://webdrie.net/the-impact-of-blockchain-technology-on-ad-targeting-with-asaf-nadler/

Chapitres

1. The Impact of Blockchain Technology on Ad Targeting with Asaf Nadler | S4 E10 (00:00:00)

2. Can you share your journey to co-founding Addressable? (00:01:45)

3. Can you explain how you're integrating blockchain technology to transform current digital marketing practices? (00:06:37)

4. How does your blockchain technology work with X (formerly Twitter)? Considering the potential friction between social platforms and blockchain, how do you make it effective? (00:08:31)

5. Does AI play a role in your business tools or operations? (00:13:12)

6. Can you explain the types of reports and analytics we can expect from Addressable? (00:17:18)

7. Can you provide a practical example or success story of a campaign to illustrate how it works? (00:19:25)

8. What excites you most about the current developments within your company, Addressable, or in the market as a whole? (00:21:45)

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