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59: Pivot Your Story Angle with Cloey Callahan
Manage episode 360973817 series 3264817
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In today’s episode, we analyze a story that experienced a complete pivot from the original pitch and follow-up. Get a glimpse into how this happened, and why having that rapport built already led to an active brainstorming and changing of the story altogether— talk about PR-journalist collaboration heaven! From it, walk away encouraged to do the same, should your original story idea need a fresh angle for that journalist to say yes to you.
In this episode, you'll learn to leverage authenticity and flexibility in all aspects of your outreach…
Communicating with a journalist
Preparing your expert for an interview
Crafting stories that dive deeper than the basics
Our guest is:
Cloey Callahan, a reporter for Digiday Media's newest vertical, WorkLife, where she covers all things future of work, including but not limited to tech, spaces, culture, d/e/i, talent and leadership. Before WorkLife, she spent three years covering local news in New York's Hudson Valley, where she was born and raised and still resides today.
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