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Behind the Screams! - Creating a Spooktacular Fan Experience
Manage episode 442048615 series 3576009
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How do you move away from telling consumers what they need, and actually give them something they want? How do you go beyond the typical campaign ads, taglines and content and deliver experiences fans will never forget?
In Episode 2 of “Wanta Sip?”, marketing leaders from The Coca-Cola Company, Ibrahim Khan (Vice President of Global Marketing for Fanta), Javier Meza (President, Marketing & Europe CMO, The Coca-Cola Company) and Amelia Torode (CSO Europe, Open X WPP) will uncap the strategies of immersing fans into a delicious, unforgettable and spooktacular experience.
The team uncovers the vision behind the next Wanta Fanta campaign evolution and how the brand leverages the global love for Halloween to help fans summon more of what they wanta. If you ever wanted to learn how to better connect with a new generation of fans and make long-lasting, meaningful campaigns, this podcast is a must-listen. Let’s Sip!
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