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Coffee Consultancy & the Coffee Business Ft Abhinav Mathur
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What is coffee consulting & how can it be embraced as a career choice?
How can you enter the coffee business as an entrepreneur?
We talk about all things knowing your coffee, coffee careers, coffee startups & entrepreneurship on this episode.
Our guest is Mr Abhinav Mathur, the CEO & MD of Kaapi Machines and Something’s Brewing, India’s distinguished coffee solutions companies.
In his career spanning 15+ years, Abhinav has dabbled in various roles including product, marketing, and sales, across diverse sectors. An XLRI alumnus, Abhinav has worked with Wipro and Philips before moving to Indulge Beverages, a start-up in the coffee capsule space and entering the world of coffee as an entrepreneur.
Hear him talk about:
(02:15) – The evolution of coffee in India
(03:00) – Coffee Consultancy as a career & what you need to know
(05:00) – The different waves of coffee in India
(07:00) –Coffee Q Grading, Coffee tasters, Cupping Coffee & different professions + SCA & training & certifications for coffee professionals
(08:15) - Entering the coffee business or coffee space as an entrepreneur- a coffee startup
(11:00) - Knowing coffee gears, coffee stations and new coffee business
(12:30) – Growing in an established market
(14:00) – Breaking some coffee myths- why coffee isn’t bitter & why not piping hot coffee + coffee roasting recipes
(17:30) – Coffee versus Wine- which one has more flavours
(20:30) – Digitally growing the coffee business- e-commerce vs retail
(23:00) – Why physical coffee stores? + Challenges when business down to 0
(26:00) - 3 characteristics for coffee professionals & entrepreneurs
(28:00) - The coffee community and what you can expect in terms of assistance
(28:30) - 3 interesting coffee gears worth owning
Original Music by Joseph Mc Dade
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