Mettez-vous hors ligne avec l'application Player FM !
How to Use Sponsored Films to Drive Brand Purpose?
Manage episode 307407028 series 1444152
In this episode of the Visual Storytelling Today podcast, I chat with Sarah Colamarino, former Vice President, Corporate Brand Equity and Partnerships, at Johnson & Johnson. As of recent she founded SC Blueprint Inc - strategic consulting practice. We talked about her impressive 30-year journey at J&J in various marketing communication roles, the backstory behind J&J's brand purpose, how she brought J&J's brand purpose with the award-winning 5B sponsored film, her top 3 tips - and much more.
https://www.visualstorytell.com/blog/how-to-use-sponsored-films-to-drive-brand-purpose
This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com
To learn more about visual storytelling, Order Shlomi Ron's book:
Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories
Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe
56 episodes
Manage episode 307407028 series 1444152
In this episode of the Visual Storytelling Today podcast, I chat with Sarah Colamarino, former Vice President, Corporate Brand Equity and Partnerships, at Johnson & Johnson. As of recent she founded SC Blueprint Inc - strategic consulting practice. We talked about her impressive 30-year journey at J&J in various marketing communication roles, the backstory behind J&J's brand purpose, how she brought J&J's brand purpose with the award-winning 5B sponsored film, her top 3 tips - and much more.
https://www.visualstorytell.com/blog/how-to-use-sponsored-films-to-drive-brand-purpose
This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com
To learn more about visual storytelling, Order Shlomi Ron's book:
Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories
Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe
56 episodes
Semua episode
×Bienvenue sur Lecteur FM!
Lecteur FM recherche sur Internet des podcasts de haute qualité que vous pourrez apprécier dès maintenant. C'est la meilleure application de podcast et fonctionne sur Android, iPhone et le Web. Inscrivez-vous pour synchroniser les abonnements sur tous les appareils.