Anton Matthews - Hustling, Entrepreneuring And Educating VeerOffTrack - A Marketing And Consumer Behaviour Podcast By Prof. Ekant Veer podcast

41:37

In this discussion with Tori McNoe we talk about how she is weaving knowledge systems together to the benefit of all but also how she's navigating the world of supporting rangtahi Māori (young Māori) and working to give them a voice in our society.

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

1
Marketing Manipulation - An Accompanying Kōrero to James Oram’s Exhibition ”By Spectral Hands” 56:35

il y a 2 years56:35

56:35

This is something a bit different - I get asked to do a lot of public speaking and I gave a kōrero at the Christchurch Art Gallery on "Marketing Manipulation" as an accompanying talk to the art exhibition by James Oram. There are slides associated with this discussion but hopefully you can make out what is happening - if not, sing out and I'll send you the slides!…

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

1
Health, Marketing, and Leadership During a Pandemic 28:56

il y a 2 years28:56

28:56

In this episode I speak with the world famous in New Zealand, Sir Ashley Bloomfield about his approach to leading the country through the COVID pandemic. We're also joined by Prof. Stacy Wood who studies medical decision-making and the intersection between marketing, medicine and behaviour change. This is part of the University of Canterbury's MBA Masterclass series, so check that out for more informative discussions. Hope you enjoy this kōrero about how to drive change and what is in Sir Ashley and Prof. Stacy's future.…

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

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Fun Fluff to Serious Stuff - Meg Nelis on Promoting Wellbeing 53:45

il y a 3 years53:45

53:45

Meg Nelis has spent her life advocating for positive mental wellbeing amongst young people. She draws on the very best 'book' knowledge, with practical tips and weaves them together in her own journey of mental wellbeing. We do touch on our own experiences of mental wellbeing so this is a trigger warning for those who struggle with depression, anxiety, or eating disorders. We don't go into depth on these subjects, but it's worth noting.…

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

1
Anton Matthews - Hustling, Entrepreneuring and Educating 57:22

il y a 3 years57:22

57:22

In this episode I speak with Anton Matthews from the Hustle Group. Anton speaks not just about the hospo sector but also how he uses this platform to share his knowledge and passion for Te Ao Māori (the Māori world) to build it up on the business world and provide opportunities for the next generation of Māori leaders. Check him out on Insta ( @AntonTheHustler ), look up his upcoming event, Angitu '22 , and drop into Fush next time you're in Christchurch.…

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

1
Liam Donnelly - Walking that line 46:55

il y a 3 years46:55

46:55

I love Liam's approach to comms, marketing and life. He's walking that line of reach and relevance in a manner that taps into what is happening in our world. Sometimes that can be considered 'off-brand' in some marketers' minds, but it works for him and his brands. Hear him talk about how he engages, how he decides what's 'too far' and what he things the future of this industry needs to allow brands to be unapologetically authentic.…

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

1
Social Marketing AS Pedagogy with Ann-Marie Kennedy and Joya Kemper 48:12

il y a 3 years48:12

48:12

In this episode Assoc. Prof. Ann-Marie Kennedy, Dr. Joya Kemper and I discuss how social marketing (marketing for social good/wellbeing) can be effectively taught. We recently had a paper published on this in the Journal of Social Marketing ( https://doi.org/10.1108/JSOCM-08-2021-0192 ) and we go into a bit more depth as to why we feel it's important to bring a social lens to marketing education and an experiential approach to pedagogy.…

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

1
Carl Davidson - Understanding, knowing, and being a professional people watcher 41:15

il y a 3 years41:15

41:15

Carl is the Founder and Chief Social Scientist for Research First, Ōtautahi Christchurch's premier Market Research agency. He brings a strong social science approach to his research and uses that to add value to his clientele. As a practitioner, academic and policy influencer he spans a number of worlds with a heart for pro-social behavioural change and a true desire to see our world a better place for our rangatahi and future generations.…

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

1
Anna Fawcett - Marketing Places and Spaces 37:22

il y a 3 years37:22

37:22

Today we're talking with the ChristchurchNZ's GM for Marketing, Brand and Communication, Anna Fawcett. Anna has a rich experience of place and festival planning around the world, including the Global Head of Marketing for TopDeck Travel, before moving to Ōtautahi Christchurch to head up the marketing for the city. We talk about all the complexities of branding & marketing a city and how difficult it is when everyone in a city has an opinion of what it should be!…

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

1
Rosa Josiah and Katie - Reaching Young People 48:48

il y a 3 years48:48

48:48

Understanding people is one of the most complex parts of marketing - but, for some reason, young people seem to be magnitudes more complex in the eyes of people my age and above. In this episode I chat with three amazing rangatahi (young leaders) who all operate in different spaces to help activate young diverse voices and help us to de-mystify young people in Aotearoa New Zealand. Let us know what you think about this kōrero with Rosa Hibbert-Schooner, Josiah Tualamali'i, and Katie Mills.…

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

1
Alyce Lysaght - Unleashing the potential of Māori 36:26

il y a 3 years36:26

36:26

In this episode I kōrero (chat) with Alyce Lysaght who is the founder of the Māori in Engineering podcast. The more I listened to her podcast the more I realised what she was talking about with her guests was relevant to the business world, too. In this discussion we talk about the importance of Te Ao Māori (Māori worldview) and how she stays culturally safe in the spaces she operates in to unleash the potential of Māori.…

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

1
Emma Crequer - All Things Digital 34:54

il y a 3 years34:54

34:54

Emma Crequer has worked as a digital marketing expert for a number of innovative brands as well as being one of the Marketing Association Southern Hub's speakers on driving success from digital campaigns. In this kōrero Emma talks about her approach and the importance of building relationships in digital spaces and what others can do to maximise the efficacy of their digital approach.…

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

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Pera May - Building Values into your Brand and Products 46:57

il y a 3 years46:57