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UX Strategy Sprints with Craig Nishizaki

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Manage episode 344082042 series 3397776
Contenu fourni par Leigh Allen-Arredondo. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Leigh Allen-Arredondo ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

This week we're talking about UX Strategy, and UX Strategy Sprints. The term UX Strategy gets defined in different ways by experts across our discipline. I like to define UX Strategy at it’s simplest, highest level as identifying business objectives and user needs to create a vision that aligns those two things. And while that might sound simple, getting to that vision for a product or a service is anything but simple.


My guest today is Craig Nishizaki, Head of Business for UpTop, a User Experience Design and Development agency based in Seattle. Craig's perspective coming from the business side of UX can really help us understand how to sell and drive the creation of UX Strategies at organizations that might not be familiar with the true value of UX.


Connect with Craig

Linkedin

UpTop


Craig Nishizaki is Head of Business for UpTop, a User Experience Design and Development agency based in Seattle.


Over the past 12 years Craig has worked on the business-side of UX: in business development, account direction, strategy, and leadership. In that time, Craig has honed his understanding of the value of UX and how to convey that value to business leaders, to help them create change, innovation, and impact for their organizations.


Seeing UX through the lens of a business leader, identifying how to reduce friction and create value are what Craig loves about what he does on a daily basis. "Gaining a solid understanding of the problems that a new solution, technology or approach can solve, effectively communicating that value proposition, and seeing our clients realize the positive results really stirs my cocoa!"


********

If you enjoy this podcast, there are some really simple ways you can help us:

Listen Apple | Spotify | Google | Website


Connect with UX Cake!

leigharredondo.com | Facebook | Twitter | Instagram | Linked In

Support this show http://supporter.acast.com/uxcake.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

69 episodes

Artwork
iconPartager
 
Manage episode 344082042 series 3397776
Contenu fourni par Leigh Allen-Arredondo. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Leigh Allen-Arredondo ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

This week we're talking about UX Strategy, and UX Strategy Sprints. The term UX Strategy gets defined in different ways by experts across our discipline. I like to define UX Strategy at it’s simplest, highest level as identifying business objectives and user needs to create a vision that aligns those two things. And while that might sound simple, getting to that vision for a product or a service is anything but simple.


My guest today is Craig Nishizaki, Head of Business for UpTop, a User Experience Design and Development agency based in Seattle. Craig's perspective coming from the business side of UX can really help us understand how to sell and drive the creation of UX Strategies at organizations that might not be familiar with the true value of UX.


Connect with Craig

Linkedin

UpTop


Craig Nishizaki is Head of Business for UpTop, a User Experience Design and Development agency based in Seattle.


Over the past 12 years Craig has worked on the business-side of UX: in business development, account direction, strategy, and leadership. In that time, Craig has honed his understanding of the value of UX and how to convey that value to business leaders, to help them create change, innovation, and impact for their organizations.


Seeing UX through the lens of a business leader, identifying how to reduce friction and create value are what Craig loves about what he does on a daily basis. "Gaining a solid understanding of the problems that a new solution, technology or approach can solve, effectively communicating that value proposition, and seeing our clients realize the positive results really stirs my cocoa!"


********

If you enjoy this podcast, there are some really simple ways you can help us:

Listen Apple | Spotify | Google | Website


Connect with UX Cake!

leigharredondo.com | Facebook | Twitter | Instagram | Linked In

Support this show http://supporter.acast.com/uxcake.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

69 episodes

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