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Why billing is a core product experience at Twilio & Atlassian | Vina McAllister

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Manage episode 461399963 series 3616185
Contenu fourni par Turpentine, Scott Woody and Scott Woody. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Turpentine, Scott Woody and Scott Woody ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

In this episode of Unpack Pricing, Scott Woody, co-founder and CEO of Metronome talks with Vina McAllister, Vice President, Product Management - Commerce & Monetization at Twilio.

Vina and Scott discuss how billing and commerce platforms need to be viewed as core customer experiences rather than just finance functions, drawing on Vina's experience at Twilio and Atlassian. They explore why successful billing product managers must understand the full business ecosystem - from sales and finance to customer behavior - to create seamless experiences that drive growth.

FULL TRANSCRIPT AVAILABLE HERE:

http://metronome.com/podcast/unpack-pricing/why-billing-is-a-core-product-experience-at-twilio-and-atlassian

FOLLOW:

Scott

https://x.com/l3amm

https://www.linkedin.com/in/scott-woody-21677121/

Vina

https://www.linkedin.com/in/vmmcallister/

CHECK OUT:

Twilio:

https://www.twilio.com/

Metronome:

https://metronome.com/

TIMESTAMPS:

(00:00) Preview and Intro

(03:19) Atlassian's customer self-service

(04:45) The necessity of prioritizing customer needs

(06:00) A product manager’s role across domains

(08:40) Event-based pricing and billing challenges

(13:20) Unifying & simplifying multi-product experiences

(15:50) On having clear strategies to integrate acquisitions

(19:00) Advocating for commerce and billing as core business function

(22:55) The argument that billing is not just a financial tool

(26:05) Viewing billing teams as product teams

(33:35) Navigating cross-functional challenges with empathy

(38:05) How to become a successful billing PM

(40:30) Empowering billing teams from order taking to problem solving

(45:15) Importance of outcome-based pricing

(47:40) Billing's evolution towards customer experience

(48:33) Wrap

  continue reading

4 episodes

Artwork
iconPartager
 
Manage episode 461399963 series 3616185
Contenu fourni par Turpentine, Scott Woody and Scott Woody. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Turpentine, Scott Woody and Scott Woody ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

In this episode of Unpack Pricing, Scott Woody, co-founder and CEO of Metronome talks with Vina McAllister, Vice President, Product Management - Commerce & Monetization at Twilio.

Vina and Scott discuss how billing and commerce platforms need to be viewed as core customer experiences rather than just finance functions, drawing on Vina's experience at Twilio and Atlassian. They explore why successful billing product managers must understand the full business ecosystem - from sales and finance to customer behavior - to create seamless experiences that drive growth.

FULL TRANSCRIPT AVAILABLE HERE:

http://metronome.com/podcast/unpack-pricing/why-billing-is-a-core-product-experience-at-twilio-and-atlassian

FOLLOW:

Scott

https://x.com/l3amm

https://www.linkedin.com/in/scott-woody-21677121/

Vina

https://www.linkedin.com/in/vmmcallister/

CHECK OUT:

Twilio:

https://www.twilio.com/

Metronome:

https://metronome.com/

TIMESTAMPS:

(00:00) Preview and Intro

(03:19) Atlassian's customer self-service

(04:45) The necessity of prioritizing customer needs

(06:00) A product manager’s role across domains

(08:40) Event-based pricing and billing challenges

(13:20) Unifying & simplifying multi-product experiences

(15:50) On having clear strategies to integrate acquisitions

(19:00) Advocating for commerce and billing as core business function

(22:55) The argument that billing is not just a financial tool

(26:05) Viewing billing teams as product teams

(33:35) Navigating cross-functional challenges with empathy

(38:05) How to become a successful billing PM

(40:30) Empowering billing teams from order taking to problem solving

(45:15) Importance of outcome-based pricing

(47:40) Billing's evolution towards customer experience

(48:33) Wrap

  continue reading

4 episodes

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