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001: Niche: The importance of defining your market
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If you’re a teacher or tutor who is looking to find more ways to scale into the international market, then look no further, Tutoring The World is the podcast for you.
Many tutors try to appeal to everybody when they start their business. The importance of defining your target market by niching down your services can't be overstated. During this first episode, Sarah explains why it's so important for international tutors to identify and leverage their passions to distinguish themselves from the competition.
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More from your Host, Sarah Capewell
I've created this show to share strategies, ideas and guidance that will help you to ride the waves of running your own business. Together we’ll be unpicking the world of international tutoring, looking at how you can sell your services to education agents and diving into the pros and cons of scaling your business to meet demand. Let's embark on this entrepreneurial adventure together.
Connect with me here: https://www.linkedin.com/in/sarah-capewell-59882520b/
Find out more about Aster Academy here: https://www.aster.academy/about
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