The daily drama of money and work from the BBC.
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News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
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The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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The latest business and finance news from around the world, on the BBC.
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Bryant Ison (PepsiCo) | Why innovation is key to building a lasting brand
Manage episode 263102538 series 2407825
Contenu fourni par Trndsttrs Media. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Trndsttrs Media ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Thank you for listening to the Trndsttrs Podcast! On today's episode, we welcome on Bryant Ison, a seasoned marketing veteran. In this episode, our founder Jake sits down with Bryant to discuss how innovation is key to building brands that last Be sure to listen to this entire episode because there is a ton of value jam-packed in this podcast episode.
About Bryant:
Built a mass retail organization: channel & go-to-market strategies for CBD retail brands inclusive of the back-end logistics capability (3PL, order to cash)
* Designed and Built $30MM CBD retail business from zero dollars in January 2019
* Built start-up of marketing team from scratch for national & local marketing plans
* Developed and launched $1Bn in global revenue behind new innovation and pipeline development
* Increased revenue growth across a broad spectrum - developing to large brands: $50MM to $500MM
* Drove late stage startup to IPO
* Award winning marketer: Cannes Gold Lion, Two Burke awards at Johnson and Johnson, Effie Award, Olglivy award
63 episodes
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Manage episode 263102538 series 2407825
Contenu fourni par Trndsttrs Media. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Trndsttrs Media ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Thank you for listening to the Trndsttrs Podcast! On today's episode, we welcome on Bryant Ison, a seasoned marketing veteran. In this episode, our founder Jake sits down with Bryant to discuss how innovation is key to building brands that last Be sure to listen to this entire episode because there is a ton of value jam-packed in this podcast episode.
About Bryant:
Built a mass retail organization: channel & go-to-market strategies for CBD retail brands inclusive of the back-end logistics capability (3PL, order to cash)
* Designed and Built $30MM CBD retail business from zero dollars in January 2019
* Built start-up of marketing team from scratch for national & local marketing plans
* Developed and launched $1Bn in global revenue behind new innovation and pipeline development
* Increased revenue growth across a broad spectrum - developing to large brands: $50MM to $500MM
* Drove late stage startup to IPO
* Award winning marketer: Cannes Gold Lion, Two Burke awards at Johnson and Johnson, Effie Award, Olglivy award
63 episodes
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Similaire à Trndsttrs Media Podcast
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
Player FM - Application Podcast
Mettez-vous hors ligne avec l'application Player FM !
Mettez-vous hors ligne avec l'application Player FM !
