Bettina Sherick | Founder, Hollywood in Pixels - Pioneering Digital Marketing from Retail to Rings of Power

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Pioneering Digital Marketing with Bettina Sherick: From Retail to Rings of Power

In this episode, we're joined by Bettina Sherick, founder of Hollywood in Pixels and a visionary in the realm of digital marketing. Bettina shares her storied career journey, from her early days in retail and the revolutionary moment she first bought a book on Amazon, to her impactful work at Fox, Warner Bros., and Amazon. We delve into Bettina’s innovative contributions to digital campaigns for movies like Avatar and exploring her endeavors in preserving digital marketing history through Hollywood in Pixels. The episode also covers insights into her career transitions, challenges faced with racial bias in the workplace, and the evolving landscape of digital marketing. Tune in to hear about Bettina's fascinating experiences and forward-thinking vision for the future of digital content preservation.

01:04 Meet Bettina Sherick

01:34 Early Career and Education

02:34 First Encounter with E-commerce

04:26 Launching E-commerce in Retail

07:04 Challenges and Successes at Strouds

18:52 Transition to Warner Brothers Studio Stores

20:44 Digital Marketing Evolution

34:24 McBeard Media's Rise

35:29 Hollywood in Pixels: The Beginning

39:09 The Silver Pixels Events

43:21 Impact of the Pandemic

51:03 Favorite Campaigns and Industry Insights

57:33 Words of Wisdom

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