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Episode 19 - The AI Race & Why NOW is the Time to Optimize for Bing
Manage episode 362772105 series 3440409
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Are you struggling to stand out in a crowded online market? It's time to optimize for Bing! In this episode of Trade Secrets: Contractor Marketing, we explore the AI race and why now is the time to shift your focus to Bing. With Bing's increasing market share and Google's position as the search leader in jeopardy, it's crucial to get ahead of the competition.
Links:
https://www.forbes.com/sites/dereksaul/2023/04/17/google-stock-loses-57-billion-amid-microsofts-ai-lead-and-reports-it-could-be-replaced-by-bing-on-some-smartphones/
https://www.bing.com/toolbox/webmaster
https://blogs.bing.com/search-quality-insights/
We'll delve into the latest news, including the potential for Samsung to switch to Bing as the default search engine on its smartphones and tablets, a contract worth $3 billion per year. And with Bing's stocks on the rise, it's clear that this search engine's dominance is only going to increase.
But what can you do to optimize for Bing? First, claim your Bing Business profile and sync it with your Google Business Profile. Set it to sync regularly if you frequently update your GBP. Then, run ads in Bing! The cost per click is much cheaper, and it can be a winning strategy to run your highest valued keywords from your Google Ads account in Bing.
We also offer some pro tips for those with more advanced SEO knowledge, including tapping into Bing Webmaster Tools and checking out the Bing Search Quality Blog for recommendations on how to improve your rankings. Don't miss out on this opportunity to get ahead of the game
Find out how we can help you grow your business: https://elevmarketing.com/
Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.
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