Navigating the Waves of Trade Shows with Roy Turner, SVP, Surf Expo

Trade Show Junkie with Stephanie Beringhele

Welcome to the inaugural episode of Trade Show Junkie, a podcast created and hosted by yours truly, Stephanie Beringhele! In this debut episode, we have a very special guest, Roy Turner, SVP of Surf Expo. Join us on this insightful journey as we dive deep into the world of trade shows. We discuss:

• 1:46: Get to Know Roy: Formally a Retailer, now trade show producer, Roy runs down how he got involved with one of the largest surfing events in the B2B space, SURF EXPO.
• 4:03: Market Challenges: we address the common themes and obstacles faced by both exhibitors and attendees in the retail industry, with a spotlight on the challenges of 2023, from surplus inventory to supply chain disruptions.
• 6:55: Surfing and Skate make the Olympics! Discover how the upcoming Olympic Games in Paris and Los Angeles are making waves in the outdoor market, influencing its future success.
• 8:01: Building a Smarter Business for Tomorrow. Roy shares valuable insights on how Surf Expo guides clients to success at major B2B events, including strategies like private labeling and matchmaking.
• 13:12: Collaboration in the Industry: We delve into the importance of selling events and guiding clients to the right platforms for the industry’s success. As Roy aptly puts it, “Revenue solves all problems” but to be trusted sources, we need to take on a reciprocal approach to guiding clients to events that can help their business, even if it means a competitor.
• 14:38: Leadership through Fragmentation. Roy dives into the recent acquisitions in the surf industry and how BoardRiders moves have been the biggest shake up in its last 70 years.
• 19:18: The Role of Content: We discuss the significance of content in the industry, from trends to personal stories and company updates, emphasizing the need for a year-long engagement and information sharing within trade show events.
• 23:43: Balancing Work and Life: With the demanding nature of trade shows, we explore the importance of setting boundaries and maximizing quality time with loved ones.
• 27:02: Surf Expo Insider: Roy provides an exclusive look into Surf Expo, one of January’s must attend B2B events, sharing show dates and what makes it stand out in the industry!

Thank you for joining us on this journey through the world of Trade Shows! Make sure you subscribe and like for more insightful episodes of Trade Show Junkie!!

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To discover Surf EXPO:

Show Dates: January 10 – 12, 2024, Orange County Convention Center, Orlando FL.

Website: https://surfexpo.com/

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