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Why All Marketers Should (Sometimes) Be Wrong with Alex Montas
Manage episode 286970828 series 2891557
Contenu fourni par Stewart Hillhouse. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Stewart Hillhouse ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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Manage episode 286970828 series 2891557
Contenu fourni par Stewart Hillhouse. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Stewart Hillhouse ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Performance marketing is the science of turning attention into predictable revenue. But is that all? Alex Montas joins Stewart Hillhouse to explore the nuances of performance marketing. On this episode of Top Of Mind, Alex and Stewart discuss: • What Is A Traffic Arbitrage (And How You Can Find Your Own) • How To Design A Campaign Hypothesis • Whether Alex Thinks Brand and Performance Marketing Can Get Along • What Makes a Great Performance Marketer • And So Much More Alex Montas is Global Head of Performance Marketing and Strategic Partnerships at Bloomberg. Twitter: LinkedIn: https://www.linkedin.com/in/almontas/ --- Join Top Of Mind Weekly. Your weekly digest of marketing trends and how to make them work for you. Sign up today: https://stewarthillhouse.com/weekly/
…
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79 episodes
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…
continue reading
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continue reading
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