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Steps to Optimizing Your ABM Contact Data
Manage episode 187335122 series 1384539
Contenu fourni par Top 3 For Tech Marketers Podcast. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Top 3 For Tech Marketers Podcast ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Brian Hession, President and Founder of Oceanos, joins host Renee Yeager to share his Top 3 Steps to Optimizing Your ABM Contact Data, including identifying target accounts, preparing contact records and strategizing.
Brian is a thought leader and innovator helping companies improve their demand generation and drive revenue. Since 2002, Oceanos has been helping companies design data management strategies that deliver smarter data, better marketing automation performance, and more revenue.
Brian and Renee discuss data scoring, data cleansing and contact acquisition strategies. They also explore account identification and how data is the fuel behind successful ABM programs.
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Manage episode 187335122 series 1384539
Contenu fourni par Top 3 For Tech Marketers Podcast. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Top 3 For Tech Marketers Podcast ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Brian Hession, President and Founder of Oceanos, joins host Renee Yeager to share his Top 3 Steps to Optimizing Your ABM Contact Data, including identifying target accounts, preparing contact records and strategizing.
Brian is a thought leader and innovator helping companies improve their demand generation and drive revenue. Since 2002, Oceanos has been helping companies design data management strategies that deliver smarter data, better marketing automation performance, and more revenue.
Brian and Renee discuss data scoring, data cleansing and contact acquisition strategies. They also explore account identification and how data is the fuel behind successful ABM programs.
34 episodes
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Listen to articles handpicked by our editors, and stay updated on top technology news from TechCrunch.
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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The Autoblog Podcast is one of the oldest and most-listened to automotive podcasts anywhere. The show features a rotating panel of editors and guests hosted by Editor-in-Chief Greg Migliore. The gloves come off and the lively discussion has everything from the most important news of the week to the best and worst cars we're driving. The show traditionally wraps with the popular Spend My Money segment. With nearly 700 episodes, the podcast is a must-listen for automotive enthusiasts everywhere.
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
We're no longer publishing new episodes of this podcast, but check out our podcast Consider This, where we help you make sense of a major news story and what it means to you six days a week.
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continue reading
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continue reading
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